Born in new york, this American designer admires and worships the romantic, elegant, leisurely and interesting lifestyle of British aristocrats, but he did not blindly choose and imitate the overly strict and exquisite clothes of British aristocrats in design.
He captured the high-quality life and extraordinary temperament embodied in polo sportswear, and integrated into the free and open character of the American nation. Create a Polo brand knitted cotton shirt that combines traditional elegance with modern fashion.
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Style characteristics of polo
The biggest style feature of Polo brand is that it does not pursue a season, but flaunts its own meaning and kindness. Similarly, the Ralph Lauren brand women's wear, which began in the 1970s, also runs through this design concept. Shirts, suits, sweaters, coats and other types and styles are stable and durable, and can also be worn on many occasions.
After 1980s, Ralph Lauren began to pay attention to sports fashion. Up to now, POLO SPORT has become an important product category of the company, including fishing clothes, hunting clothes and golf jerseys. For Americans who love sports and bodybuilding, this kind of sports fashion clothing is just what they need.
Since the 1980s, the global fitness craze and the rise of nostalgia, retro and environmental awareness in the 1990s have made the tide of simple and comfortable sports fashion surging. The newly-opened POLO SPORT chain store in new york, from 65438 to 0994, has undoubtedly brought strong stimulation and contrast to the United States under the economic depression.
The overall decoration style of the store still maintains the consistent style: classical dignity, carefree chic, the perfect combination of romantic feelings of traditional western gentlemen and modern temperament, and it has the charm that will never be limited by the times.
"I firmly believe that clothing will eventually surpass time." Ralph Lauren said confidently, "They should look beautiful in the years after birth. People who wear my clothes don't know it's' fashion'. They are good clothes, just like delicious food. " In a word, this is his design concept and the creed that makes him successful.
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