Nike was founded in 1964, formerly known as Blue Ribbon Sporting Goods Company, and later renamed Nike Company in 197 1 year. Founded by Bill Ballman and phil knight, it was originally a company focusing on sports shoes, and now it has developed into one of the world's leading sports brands.
Nike takes sports shoes, sportswear and sports accessories as its main product lines. The company provides all kinds of sports shoes, including running shoes, basketball shoes, football shoes and training shoes. Also introduced a lot of sportswear and accessories, such as T-shirts, sweatpants, sports bags and so on. Nike also cooperated with many famous athletes and sports teams to launch signature series products.
Nike takes Just Do It as its brand slogan, encouraging people to actively participate in sports and pursue Excellence. The company is committed to providing athletes and sports enthusiasts with high-quality products and innovative technologies to help them develop their potential and surpass themselves.
Product characteristics of Nike
1, innovative technology: Nike has been committed to innovation in product design and research and development. They constantly introduce advanced technologies and materials, such as Flyknit fabric, Air Max air cushion technology and Dri-FIT moisture absorption and perspiration technology, to provide more comfortable, lightweight and high-performance products.
2. Design style: Nike's products are famous for their unique design style, which combines fashion, sports and technology elements. Whether it is shoes, clothing or accessories, it can show a sense of fashion and sports.
3. Product line diversification: Nike's product line is very rich, covering sports shoes, sportswear, sports accessories and other fields. Whether it is running, basketball, football, fitness or outdoor sports, Nike has corresponding products to meet different sports needs.
4. Emphasis on sports performance: Nike products focus on sports performance, aiming at improving the performance of athletes and consumers. Through technological innovation and design optimization, they provide better support, shock absorption, stability and other functions to help athletes achieve better results.
Reference to the above content: Baidu Encyclopedia-Nike