First answer the first question, how is it realized from the media? Advertising monetization is one of the most common ways of media monetization, and almost all platforms support advertising monetization. There are roughly two kinds: platform advertising: generally, it is calculated according to the reading volume, likes and collections of articles, such as WeChat official account. When our official WeChat account is relatively large, we can open the main functions of traffic. As long as many people read our articles, there will be clicks on the advertisements below or in the middle of the articles, and there will be income. Another example is today's headlines, whether it's articles or videos, as long as there are views, there will be benefits. Native advertising: through their own channels or the active cooperation of advertisers, according to their own brand characteristics and the needs of advertisers, provide personalized advertising, and share a piece of it. For example, if you are a beauty account, when the account is bigger, there will be a steady stream of manufacturers looking for your cooperation and promotion. At this time, we can charge the advertising fee of the manufacturer according to the amount of reading and broadcasting. Generally, the income is considerable, but the content output ability of media people is high, so they need to have a deep understanding of advertising products. Platform subsidies, such as Today's Headlines, Tik Tok, Watermelon Video, Penguin and other platforms, have provided huge subsidy policies in recent years. They only need to publish original content on their own platforms and charge by clicking on the number of plays/readings, and then the platforms and bloggers will distribute their income according to different proportions. The more times your content is viewed, the higher your income will be. Content e-commerce inserts and shares recommended products in the content to help fans choose or provide fans with good products with good quality and low price. This is a common way of realizing content e-commerce. Now all major self-media content platforms have opened the function of content e-commerce to bring goods. No matter whether they open a shop or not, they can realize it according to this function. Merchants who open stores can sell their own products, and those who don't have products can help merchants to promote and earn distribution commissions. For example, Zhihu's good things recommendation, Tik Tok's yellow car and so on all belong to this category. The most common way to pay for knowledge is actually an online course, which is to show the skills you have mastered through video and make a course. For example, if you study law, you can talk about law; If you cook, you can finish eating before you do it; If you exercise, you can talk about how to lose weight; If you raise children, you can talk about your parenting experience; If others want to learn your knowledge, then they can achieve it. There is also a knowledge payment community. With fans, many people will engage in paid communities, build groups to collect members, impart knowledge and pay for value. Personal IPIP is essentially a brand, a personal brand. The most important feature of IP is that it can be trusted and recognized by others and can help others solve problems. Therefore, the fan traffic attracted by IP is often more accurate and the liquidity will be stronger. After the personal IP is done, you can receive the bill from the advertiser. Take Xiaohongshu as an example: bloggers with more than 5,000 fans can enter Xiaohongshu Dandelion Platform, set quotation and contact information, and the platform will also recommend some advertisements, and the brand will come to you actively; Secondly, it is a common way to create your own products, books and courses. The third way is to sell time. In the era of content payment, all kinds of rewards can be realized directly. From the point of view of realization, the second product is the most difficult, but the potential for return may be the greatest. The reward of receiving advertisements is the fastest, but it is also easier to overdraw. If you receive more advertisements, people may think that you have changed and stop looking at your account. So what about this degree? How to distinguish your IP from your competitors? How to choose the right track? This requires a deep understanding of target users, industries and operating platforms. At the same time, we should learn to make good use of these characteristics to design content. If the IP is wrong, the following strategies will be affected, and the cost of trial and error is very high. Here, it is suggested that we should not blindly catch up with the progress, but systematically learn the underlying logic and basic skills of IP creation. Tik Tok, WeChat official account and other account sales. You can resell it directly with a certain number of fans. As long as you have enough fans, are skilled enough and can make numbers quickly, an account can sell thousands or even tens of thousands. Then answer the second question: how to bring good media? Locate 1. Think clearly why you want to be a self-media? Is it to make money? Drainage? Or share life? If you want to make money, you must think about how to realize it from the beginning, otherwise it is very likely that the account will be weak or even unable to realize it. 2. What field do you do? Nowadays, food, beauty, mother and baby, and clothes are all popular, but you can't do anything just by watching the fire. If you don't like it and don't know what you are not good at, it will be difficult to stick to it in the future. 3. What is the content form? Graphic, short video, audio or live broadcast. 4. Who is your goal? Housewife? Young women? Ma Bao? 5. What value can be provided to them? Help them solve what problems? Positioning is very important, which not only determines whether you can persist, but also determines the liquidity of your account. The more vertical the positioning, the more accurate the fans, and the more mobile your account will be. The correct positioning is the same: good at your favorite field and strong profitability. The following are several platforms launched from the media. Novice Xiaobai is also very suitable for it. Interested people can like+pay attention. Well, without further ado, there are dry goods. What's the video number of the goods? First of all, in order to take care of some white newcomers, we should talk about the skills of opening video numbers. How to open the video number: 1, open WeChat → Discover → Video number, click in and then click that camera to release the video, and you will enter the open link; 2, the name can be taken at will, others generally won't remember your name, but your name can be a little distinctive, which is easy to attract the attention of users; 3. It is generally not recommended to open "Display video number on personal business card", which is meaningless. Your friends generally don't click in to watch, and the real traffic of video numbers mainly depends on data push. Showing the video number to your friends will actually tie your hands and feet and even disrupt your label. So what are the advantages and disadvantages of video number compared with Tik Tok? Let's talk about the disadvantages first: the video number is far less than Aauto Quicker and Tik Tok, especially the number of people who brush the video number every day and the time spent by users are very small; The creator level of video number is relatively general, except for some big V, the overall content can not meet the diversified needs, so users will be older; The algorithm of video number is not as smart as Tik Tok, and mainly depends on the radiation of friends. For example, your friend's friend brushed a video and liked it. You might brush it, too. The attribute of this circle is particularly obvious; In addition, the advantages: the control of the number of videos in drainage is not so strict. Although many so-called great gods say that the drainage of the video number will be banned, as long as it is not too excessive, the drainage of the video number will still be possible until May 2022. Of course, if the purpose of making a video number is to bring goods, there is generally no need for drainage; After all, the video number is supported by 65.438+02 billion WeChat users. It is convenient to "grow" on WeChat without downloading, and it is relatively easy to reach users in essence. There are not many creators of video numbers, so your content is easy to have traffic as long as it is slightly distinctive; This question can actually be very simple and rude. After we open the video number, there will be a creative center. After opening, we can directly see the delivery center and choose products that are more suitable for your users, so that we can make money with the goods. Here, I want to emphasize to you that the purpose of bringing goods must be to find some products that meet the attributes of your users, rather than picking them at random. Bringing goods often has its own commodity system. For individuals who make video numbers, when they have not formed their own supply chain channels in the early stage, they must pay attention to some basic problems of bringing goods. Choose at will, it is very likely that your video will explode one or two million, but you can't sell a single order! Therefore, it is also critical to analyze this at the user level. Zhihu with goods 1, content with goods is actually the most suitable direction for novice Xiaobai to do. There is no requirement for the number of fans. As long as your Zhihu level reaches lv3, you can turn on the function of bringing goods and add a product shopping card to the post you answered. As long as someone buys goods through the link you added, you will get a commission. And this income is sustainable, no matter when you publish content. As long as there is a steady stream of transactions, you can charge commission for the goods at any time. Therefore, for friends who want to cash in quickly in Zhihu, the direction of content delivery is worth a try. Of course, it depends on your selection and copywriting ability, with or without goods. It should be noted that for articles with goods, the number of fans is not high, but they will pay more attention to your vertical field. In other words, what product field is your customer? Beauty, technology, digital, home, pets, clothing? There are many subdivisions in Zhihu, so we need to set a good direction at the beginning. Second, commercial promotion is the most mainstream form of realization. Simply put, you should focus on content output, accumulate fans and exposure. The number of fans has come up, and slowly there will be brands looking for your cooperation, commercial soft articles, product implants and so on. Very suitable for friends with a little fan base to accept business contracts. The more fan books, the higher the manuscript fee. The fields with more manuscripts are: Internet, science and technology, home appliances, beauty, education and training. In addition to this directional initiative to sign contracts to promote cooperation, there is also a "recruitment task" in Zhihu, which is also a good way to make money. Zhihu's account level can be opened when it reaches lv4, and the recruitment tasks released by some brands will be updated regularly. In fact, it is not a separate contract, it is open to everyone, as long as you write soft articles according to the theme and settle the fees according to the amount of articles read. The fee for a single manuscript can reach 5000 yuan! And I think the advantage of this business list is that creators will have more room to play. There is no rigid requirement for the order amount. Master a little copywriting skills, write well in the introduction and beginning of the title, and the reading volume will be easy to come up, and the money corresponding to each article will rise. Third, private community can not only sell public domain traffic, but also take over the promotion in Zhihu, and can also channel it to more accurate private community. You can sell products or services in exchange for knowledge. Being a private community is a complicated way to realize cash. The requirements for personal content, products and operational processes are higher. If you are an expert in a certain field, such as online marketing, writing realization, career planning, legal consultation, etc. You can continue to output valuable content under the topic you are good at and help everyone solve practical problems in their work and life. The pricing power is in your own hands, mainly depending on your professional level in some aspects. However, the entry threshold is relatively high. If you are not an expert in a certain field, it is not recommended to try. But novices can aim at this direction and polish their professional skills. The above ways of making money are relatively easy to operate in Zhihu. Now when it comes to shopping experience, I think everyone will open the little red book for the first time. Unconsciously, Little Red Book has become a platform for China people's life experience. Compared with other platforms such as Tik Tok and Aauto Quicker, the differentiation of Xiaohongshu is obvious enough. People with strong spending power read the shopping-related content in the little red book. How can shopping be normal next? But in fact, the live broadcast of Little Red Book or other forms of delivery is still in its early stage, and Little Red Book still has a long way to go. Xiaohongshu doesn't need tens of thousands of fans to realize it like other platforms. Xiaohongshu's realization threshold is extremely low, and 100 fans can receive advertisements. If you also want to make money from the media, then Xiaohongshu is definitely the best platform for you to get started from the media. First of all, you need to give yourself a position! What do you mean? That is, in the little red book, what kind of explanation should we make? I'll give you three directions. You can refer to it 1. If you like to wear clothes and make up, you can set up a little red book account to teach people to be beautiful. Similarly, boys can also teach how to be handsome! 2. If you like food, you can go to the store or share a tutorial on food preparation. 3. Share good things and evaluate all kinds of good things, such as dormitory renovation and skin care products. Of course, we just need to choose one direction and not be greedy. After determining your own direction, the next step is to do the content. As we all know, little red book notes are divided into graphic and video. So next, you need to know all kinds of retouching apps (which apps can be found about Little Red Book and shared by many people), and make your pictures and words look better with your mobile phone. There is also learning to edit, and it is enough to recommend cutting and screening apps. The cut and print application comes with an official tutorial. However, what I suggest is that you can search for system tutorials online. At that time, my friend recommended me to watch the genius tutorial online, which has a very systematic explanation. If you are interested, you can search how to make content after www.tiancaijiaocheng.com College. Next, you will insist on working the day shift every day to make yourself powder more. How to realize the existing fans? The realization of Xiaohongshu mainly comes from receiving advertisements. How to answer? 1. Leave your contact information in the profile, and advertisers will take the initiative to contact you, such as leaving their email address. 2. The Red Notification/Crab Notification applet searches for the applet name in WeChat search, then enters the applet to receive advertisements, selects qualified advertisements, and obtains corresponding rewards after completing as required. In the self-media platform, Xiaohongshu is the best realization and the lowest realization threshold. If you want to be a self-media, I suggest that you can focus on little red books in the early stage. Only when you make money will you be more confident to insist on doing a good job from the media. After Tik Tok has accumulated 1000 fans with short-sighted goods in Tik Tok, Tik Tok will open a window for you to bring the products of the merchants. When users browse your videos, they will buy orders and you will get commission income. It is very suitable for people who don't have their own sources of goods and enough time and energy, such as Ma Bao Party, college students, office workers and taking goods in their spare time. What products should I bring? It mainly depends on what your creative field is. For example, if you are a scholar, it is most appropriate to bring books. For example, if you are a mother and baby, it is very suitable for children to get the products they need for food, clothing, housing and transportation. For example, some Tik Tok story numbers you brushed were created by a team, and one person decorated the triangle to complete a short play. Soft implantation of goods in short plays, thus guiding the audience to buy. The citation of the advertiser list is closely related to the number of fans and data of the work. Therefore, if you want to take the road of receiving advertisements and bringing goods, there is no doubt that you must constantly find ways to increase the data and make it bigger. This track is already crowded. If your story number is not creative, other people's tuba will be ruined. If you repeat it, it is estimated that it is difficult to break the circle. As long as you brush Tik Tok, live broadcast with goods knows that the head anchor is very profitable, but now the star stops filming and goes live. As an ordinary person, how to get a share in the live broadcast industry? Because if you have never worked in the media and have no basic knowledge of this industry, you will undoubtedly face great pressure when you suddenly enter Tik Tok. So take some time to learn the operational logic and platform gameplay, and you will soon find the answer. Such as how to locate the platform; How to use the rules of the platform to quickly increase powder and obtain traffic; How to create explosive content and how to realize account realization. So I suggest that newcomers can browse the related articles on the genius tutorial network _ full resource tutorial sharing platform before doing the live broadcast, and some goods are worth seeing, especially newcomers.