Professor Huang Xiaoling from the School of Physical Education of Southwest University said that there are not many profitable folk sports venues in Chongqing at present. On the one hand, he said, the operation mode and management level of venues are uneven. On the other hand, the construction of venue culture needs to be strengthened, and the overall quality of bodybuilders needs to be corrected and guided. "For example, we don't have enough awareness of the care and maintenance of fitness equipment, and good fitness habits need to be further cultivated."
For the operators of private venues, the construction of venues and the purchase of facilities in venues require considerable funds. In addition, the requirements of various competitions for venues (venues) are getting higher and higher, and the required functions tend to be diversified, which makes the operating costs of venues rise.
So how high is the investment and operating cost of a folk stadium? Taking several basketball halls as examples, the reporter made a preliminary understanding.
Mr. Liao, the person in charge of the basketball hall case 1, revealed that their basketball hall covers an area of 1400 square meters and has been in operation for three years. The basketball court used to be a warehouse, and the cost of early renovation was more than 300 thousand. Now, with the addition of rent and various labor costs, the monthly operating cost is about 42,000 yuan. "From the perspective of income, the most important income is venue rent." He revealed that in addition to personal booking, there is also a fixed income that is rented to a training company for basketball training on weekends.
Different from most training after the venue, in the eyes of Wuhan grassroots fans, the hardware facilities and consumption experience of the ball course can be regarded as the top level in Chongqing folk basketball field, where trials such as "This is Dunk" and "Passerby King" are held.
"Our venue is about 900 square meters, and the initial investment is about 2 million." Liu Mingxian, deputy general manager of the Basketball Hall of Banan District Lazy Sports Center, said that the operating cost is relatively high. They mainly do basketball training, not counting the labor costs such as coaches, and their basic monthly expenditure is about 20 thousand yuan.
A large part of the income of basketball venues comes from training. "At the best time before the epidemic, the daily income was 800- 1000 yuan, and there were more people on weekends. At the same time, with fixed basketball training, the daily income can reach 2000-3000 yuan. " Mr. Liao said that the site had been in operation for three years, and in the third year, it began to slowly turn losses into profits. He admits that on the one hand, there are many free venues and many paid venues. Consumers compare prices, facilities and conditions, and the competition among venue operators must be fierce; On the other hand, there is still a process to cultivate consumers' consumption awareness of paid venues. "The initial investment is large, and it has definitely not returned yet, but it is showing a good trend." Novels, in addition to operating basketball camps, venue leasing also implements a membership model. In addition, unlike other venues, they are also independently developing and introducing brand events for children's basketball.