On June 22nd, 20 19, Liu Genghong officially signed a contract and became the star anchor of Taobao. Soon after testing the water, it was very popular. In the live broadcast on the 22nd, the total turnover exceeded 800,000, 30 babies clicked 78,607 times, and the cumulative number of viewers reached 372,000. This is difficult for any amateur anchor to do, which also explains Liu Genghong's strong personal charm as a star.
During the live broadcast, Liu Genghong showed a high degree of professionalism in the fields of diet and fitness. When introducing the diet package, he glanced at the ingredients list and quickly made a judgment. He told fans that modern people eat out all the year round, which is too greasy and unhealthy. Grain contains a lot of fiber, which can regulate the digestion and absorption of human intestine.
He also often combines his own fitness experience to provide suggestions for the use of products. "In the process of losing weight and fitness, you may be hungry and need to supplement nutrition, but you can't eat high-calorie food. At this time, this low-fat dietary bag comes in handy. "
Wang Wanfei is her husband's closest assistant. Liu Genghong will supplement the knowledge when exporting it, and at the same time open the product for trial use. Occasionally, she would say the wrong thing, and Liu Genghong would seize the opportunity and make a joke. "I think you will definitely have a hot search when you participate in the program, because it is easy for you to say the wrong thing." The couple have a tacit understanding, which shows that they have a good relationship, and the whole live broadcast room is full of laughter.
The indissoluble bond between Liu Genghong and Taoxi ecology
Liu Genghong has been in Xiamen for two years. He is a fitness fanatic, a fanatic who dotes on his wife, and an expert in parenting. His series of positive energy characteristics in the new era have made fans trust him deeply, so he is favored by major brands. In 20 17, Liu Genghong Taobao's double eleven commodities reached 35.95 million yuan, ranking second in the global recommended sales list.
The preferential code word in the live broadcast is "Good Life", which is a brand with Liu Genghong as its core. 20 18 registered in Ali Health Original Life Platform, focusing on China family quality food.
Looking at the indissoluble bond between Liu Genghong and Taoxi ecology, we can find that "healthy life" is his most important label, whether it is fitness, wife and children, or home-based care for the elderly.
"My job is to spread the idea of healthy living. Regarding sports, diet and parenting, live broadcast is a form through which I can show the real healthy life off the screen. " When asked why he wanted to be a star anchor, Liu Genghong replied.
"People who are familiar with me know that I am a person who loves reading. As long as I see an unhealthy lifestyle, I will definitely watch it until it changes. At first, the live broadcast was arranged by the team. Later, I found that the live broadcast actually made me' read' to hundreds of thousands of people, and my whole person turned high. "