It is the year-end planning topic of Titanium Media, inviting top entrepreneurial leaders from various industries to review the industry changes and enterprise growth in the past year, and at the same time * * * talk about new logic and look forward to 2022. This article is a column of Han Wei, founder of Lecco, talking about Titanium Media App. The following is Han Wei's outlook for the future of this industry.
The ability of defoaming and digital reconstruction in fitness industry is becoming more and more important.
The outbreak of * * in 2020 ushered in a long-lost spring for the internet fitness platform, and the habit of consumers' home fitness continued to 202 1.
This year, the fitness industry in China experienced the process of de-foaming, and the whole industrial chain developed more healthily around social values. At the same time, the fitness industry in China is facing digital reconstruction, and I think these two characteristics are obvious.
De-foaming means that the industry no longer adheres to the business logic of making money that consumers can't come, as a large part of commercial clubs did in the past. After the pre-sale of gyms, the situation of running away is greatly reduced, government supervision is strengthening, and everyone pays more attention to the user's service experience.
Digital reconstruction means that digital ability is more widely used in fitness industry, and more attention is paid to scene digitization and user tagging ability. Because the fitness industry can reduce costs, improve efficiency and improve user experience, the ability of digital reconstruction is increasingly recognized by the industry. 202 1 the most valuable decision: establishing digital industry to empower China Taiwan Province as an industrial internet enterprise, the most valuable decision made by lake on 20021was to establish its own digital industry to empower Taiwan Province, China.
There are two specific aspects, one is to do online trading of service products, and the other is to do an open ecosystem. The online transaction of service products means that the Internet industry only completed the online transaction of standard products before, while Lake has been committed to the online transaction of service products. If the service product completes the online transaction, it essentially needs two abilities, one is the ability of secondary verification, and the other is the establishment of the scene positive feedback chain. Open ecology means that Lecheng opens its digital platform capabilities to social third parties, our ammunition depot to friends and our capabilities to friends.
At the same time, Leke has a keen market insight. Nowadays, domestic fitness enthusiasts are increasingly demanding personalization and entertainment. Independent research and development of fitness courses has become the choice of many head gyms. Leke also has the layout of fitness content. At present, there are nine courses developed independently.
Leko attaches great importance to technology research and development. As of this year, Leke has more than 200 technicians, and the annual related investment is nearly 654.38 billion yuan.
In the 20021industrial internet exploration, Chen Le tends to stick to the way of doing things by sticking to the hard wall. As Mr. Zuo Hui said, doing a difficult and correct thing means that we must do something of social value. Difficult is that it is difficult to do things with industrial internet and deep transformation. We must go through those pains, we can't exhaust our resources and fish for quick success.
In 2022, it will become a digital platform for the fitness industry and empower the industry.
Looking forward to 2022, Hope Music may become a digital platform for the fitness industry, empowering the industry and making it healthier.
Fear comes from the unknown, and certainty comes from our persistent efforts to create social values. Leke's determination comes from the firm belief in the national fitness and sports power, and we have been committed to providing better social production capacity supply.
Our vision and mission is to provide fitness capacity supply with lower cost, higher efficiency and better user experience. Let everyone enjoy the resources and rights of sports health equally and respond to the sports health needs of 1 100 million people every day.
The mountain is there, the mission and goal are there, the music is not hard enough, and we must forge ahead.