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Taobao Live is a live broadcast platform launched by Ali, which is positioned as "consumer live broadcast". Users can "buy while watching", covering maternal and child, beauty, fashion, food, sports, fitness and other fields.

2065438+April 2 1, in 2006, 500,000 people watched the event in the auction of papi sauce through Taobao live broadcast platform.

Since the trial operation of Taobao live broadcast in March 20 16, more than10 million mobile users have watched the live broadcast content, and the number of anchors has exceeded 1000. At present, the platform has nearly 500 live broadcasts every day, of which more than half of the audience are post-90 s.

At present, the mobile phone Taobao platform positioned as "consumer live broadcast" is dominated by female viewers, accounting for about 80%. Arriving at 10 every night is not only the most active time to watch live broadcast, but also the time when users are most willing to place orders, which seems to prove that women are equally crazy about catching up with live broadcast.