Keep, a leading sports technology platform, has launched a free weekly live class in the station. During the free week, the number of people making appointments for a single class, the number of people attending classes and the number of people watching online at the same time in a single live broadcast all reached new highs. It is reported that Keep officially launched the live class in June this year. During the epidemic at the beginning of the year, users tested the live activities of the family fitness guide. Courses cover training, yoga, cycling, aerobics, dancing, fighting and many other categories. The course is arranged from 8: 00 am to 8: 00 pm 10, with rich courses and flexible live broadcast time, which can meet the diverse needs of users. Compared with traditional recording and broadcasting courses, one of the advantages of live broadcasting courses is the sense of atmosphere. In the follow-up process, users will train with the live class coach and other users at the same time, which will create an atmosphere of collective training with others and make fitness easier to stick to. At the same time, the Keep live classroom has set up different forms of interactive functions, and every user who enters the live room can send a barrage on the screen, which has a strong sense of participation. During the live broadcast, the coach will ask questions about the user's training experience, and the user can give feedback through the screen options. The coach adjusts the training rhythm in real time according to the feedback from users-if users are generally difficult to reply, the coach will reduce the training difficulty, and vice versa. This way of two-way output is more in line with the sense of movement and more humane.

At the same time, the live course is connected with the Keep intelligent hardware. For example, users with bracelets can see the calorie consumption chart and their real-time heart rate of users who are training at the same time during the live broadcast-this way can make the trained users feel PK and competition and encourage them to complete the training better.