There are only six key points:
1, have a full understanding of the market;
2. Have a full understanding of the opening environment and passenger flow;
3. Never invest too much in advance;
4. Pre-cooling of shop items should be changed immediately, and cannot be forced.
5, service attitude and product quality must be good, which is the foundation of survival;
6. Don't imitate the successful shops nearby.
The same ingredients, the same stove, and the dishes cooked by different people taste different, let alone doing business. Even if you follow the example of the booming shop next door, you may be miserable.
Therefore, you must have your own ideas and understanding when doing business, and you need in-depth research and analysis. For example, in a night market near my home, there is a stall selling jeans for more than ten years. He doesn't have his own brand, and he doesn't have a fixed supply, but he insists on selling jeans from 49 yuan for a long time. The other stalls next to him are luxuriously decorated and imitate her model, but none of them can last long and their popularity is not good.
For example, the number of drink shops increased wildly in the past few years, but how many are left to survive now? People who spent hundreds of thousands of dollars to join have fallen a lot, but some people have earned a lot.
Hot spots and explosions in third-and fourth-tier cities are often slower than those in first-and second-tier cities, so it is very important to study more in big cities. For example, grilled oysters usually appear in stalls or barbecue stalls, but I found a store that grilled oysters recently. I think many people can't get used to the taste of this kind of thing, and they can't eat too much, so it belongs to the business of doubtful passenger flow and shipment. However, people's signboard is a men's gas station, which focuses on kidney-tonifying brands and nutrition brands and does not sell snacks. The entrance decoration is fashionable and upscale, and the clerk is handsome and beautiful, so it attracts many successful people. In inland third-and fourth-tier cities, few people sell live oysters, and people in inland small and medium-sized cities generally think that oysters are more expensive and not suitable for regular consumption. Then focusing on this model in these places may attract many young people with spending power. It doesn't have to be in the business district, as long as the passenger flow is large. It's best to rent a small door and dress exquisitely, giving people the feeling of brand chain.
Of course, this is just an example. In fact, it is not difficult to do business with a monthly income of tens of thousands. In the above cases, the average daily turnover of 600 can achieve the goal of net profit of more than 300. Per capita consumption 10 yuan, 40 to 50 people per day is enough, with an average of more than 20 at noon and 20 at night, which is very simple to realize.
In addition, the maintenance category belongs to high profits. If you don't know, you can open a shop and hire people to work, and share the profits. Or a small commodity store in wholesale mode, similar to a few yuan store but different, with more exquisite things and higher cost performance. In addition, the profits of convenience stores have exceeded many people's expectations. Learn more about different industries before you start investing, otherwise, like my friend, he opened a printing and copying shop for eight years and earned 2 million yuan, but he also sold SLR across industries, and lost half in less than two years.
In life, it is the dream of many working-class people to earn more than 10,000 yuan a month, but through investigation, it is found that there are very few people who really earn more than 10,000 yuan a month in society, and the ratio of those who earn more than 10,000 yuan a month to those who earn more than 10,000 yuan a month is close to 8020. Of course, this is estimated according to the total number of office workers in China. In addition, among the people with a monthly income of over 10,000, the proportion of first-and second-tier cities is relatively high. For example, in the areas where Beijing, Shanghai and Guangdong-Hong Kong-Macao Greater Bay Area are located, employees whose monthly income exceeds 1 10,000 yuan account for more than 30% of the total. Moreover, the competition in big cities is fierce, and the people who can stay in the end are people with strong pressure resistance and certain strength. So, are there many people living in third-and fourth-tier cities with a monthly income of over 10,000 yuan?
In fact, the consumption level and salary level of third-and fourth-tier cities are in sharp contrast with those of first-and second-tier cities. Although the proportion of urban population in third-and fourth-tier cities has increased year by year in the past few years, the rural population in most third-and fourth-tier cities has decreased more than the national average, but there are not many people living in third-and fourth-tier cities with a monthly income of over 10,000. Looking around, you will find that the monthly salary of office workers seems to have peaked. Moreover, in third-and fourth-tier cities, it can already be regarded as a high-income group, because most office workers earn between 3,000 yuan and 5,000 yuan, and office workers who earn more than 10,000 yuan account for a minority in third-and fourth-tier cities, which can even be described as rare.
In addition, although the "996" phenomenon also exists in third-and fourth-tier cities, even in individual enterprises, the wages of many employees still stay at around 5,000 yuan to 6,000 yuan, which is far from the monthly income of over 10,000 yuan. Therefore, to some extent, salary is not proportional to working hours, but to the value created. Usually in society, a person's income is determined by his irreplaceability and his own value, rather than the longer he works overtime, the higher his income will be.
Of course, in recent years, the term "small town youth" is closely related to third-and fourth-tier cities and has become the main consumer group in third-and fourth-tier cities. Although most of the monthly income does not exceed 10 thousand, it contributes to GDP and consumption level. Relatively speaking, the consumption level of these young people in small towns is not low, because if the monthly salary is 5,000 yuan, the monthly consumption level is basically above 3,000 yuan.
In addition, most people living in third-and fourth-tier cities are "low-educated". General undergraduate, junior college and high school education are relatively common, and almost all of them are concentrated in third-and fourth-tier cities. Due to various factors, they will engage in some occupations with weak professional skills, unable to fully highlight their own values, or temporarily live in third-and fourth-tier cities for some reasons, striving for stability before development. However, highly educated people such as graduate students, master students and doctors are rare in third-and fourth-tier cities. Usually such people are either university teachers, civil servants or operating companies, otherwise they will not take the initiative to move closer to third-and fourth-tier cities. People with relatively low academic qualifications can naturally make a living in third-and fourth-tier cities, but it is more difficult to earn more than 10,000 yuan a month, because after all, there are more people with the same level and grade. To put it bluntly, there is almost no core competitiveness, and it is difficult to earn more than 10,000 yuan a month. Of course, a skill is the safest for young people. Now many third-and fourth-tier cities have plans to introduce talents.
To sum up, there are not many people living in third-and fourth-tier cities with a monthly income of over 10,000. On the contrary, from the perspective of the overall working group, people with a monthly income of over 10,000 in third-and fourth-tier cities account for a minority, and they account for at most 20% of 10 adults. Because many office workers lack core competitiveness and are too irreplaceable, it is naturally difficult for salaries to rise.
You can do any business,
It depends on how well you can do.
If you start a business in a third-and fourth-tier city, I suggest you do cross-border e-commerce. Because the internet industry can be done in any city, there is no geographical restriction, but among many internet entrepreneurial industries, I am most optimistic about this Amazon non-supply model.
What is a non-supply model? You don't need to stock up on your own. You only need to use erp management system to collect product information of major domestic e-commerce platforms, and then upload the products to international e-commerce platforms at a higher price. When someone buys your product, you only need to take a photo of the product where the information was originally collected.
Simply put, it is the pattern of empty gloves and white wolves. After others place an order in our Amazon store, we will go to major domestic e-commerce platforms to buy that product and then send it to customers to earn the profit difference in the middle.
For example, domestic goods of 20 yuan can be sold for 20 euros, and the current exchange rate is 7.8. You can calculate the profit difference yourself.
Two kinds of jobs help you earn more than ten thousand yuan a month.
It's easy to open a foot massage shop.
There should be many of these, but it depends on luck. You can open convenience stores, fruit shops and snack bars in good locations. I said in the third line that all my friends are working. A fruit shop can earn 20-30 thousand a month. I'm a snack maker, and take-out will cost no less than 1000 yuan a month. A group of take-away merchants can feel it when chatting. A better store can be 10 thousand yuan bigger. The location of the store is very important, and at the same time, we should be cautious in operation. I have opened a fruit shop before, because my shop is going to a higher level, and the road is far away. I can't even do business. I told the same store that there were people on the road every day, and bananas sold dozens of boxes every day. People who buy things ride electric cars directly without supporting their legs. When they buy anything, they just have to hand over their mobile phones, scan the QR code on the wall, pay the bill and leave with the switch. Sometimes it doesn't matter how much a kilo is, it's quick and convenient.
I am an entrepreneur in the VR panoramic industry, and the next 5G is coming, which is about to break out. A SLR camera is enough, mainly to earn income by shooting VR panorama for businesses, as long as there is demand from physical businesses, hotels, restaurants, ktv, gyms and so on. One-on-one recovery to the line. At present, shooting costs 500- 1000 yuan per scene. The list is available every day. Baidu strategic layout. Heaven rewards diligence! Hard work pays off!
Nowadays, with the rapid development of China's economy, many investors have turned their attention to third-and fourth-tier cities. Compared with first-tier cities, third-and fourth-tier cities have less investment, poor competitiveness and easy popularization. Moreover, the total population of third-and fourth-tier cities has increased significantly, faster than that of first-and second-tier cities. Judging from the population base, the focus of future consumption upgrading must be the third-and fourth-tier cities with larger population.
Driven by the demonstration effect, the traditional youth in the third-and fourth-tier cities and towns show a stronger level of consumption willingness than before. Then the business done in the third and fourth lines should try to choose a very low-risk entrepreneurial approach. Lack of good entrepreneurial projects is a common problem for entrepreneurs. What projects are suitable for entrepreneurs?
In fact, the catering and snack industry has developed very well in the past two years, not only with small investment, but also with quick results. Opening a snack bar, first, the market is better, and second, it suits the tastes of local people. China is very big, and every place has its own traditional snacks. In addition, people's hobbies are constantly changing, and the competition among peers will be fierce, so the varieties of snacks should be adapted at any time.
Secondly,
It is to choose a suitable store address, such as school gate, night market, pedestrian street, entertainment place, station and other snack bars, to have their own characteristics, highlight their own uniqueness and make a fuss about novelty. Although the store is small, it should be complete in variety to meet the taste requirements of different diners. Compared with other restaurants, snack bars are simple to operate, without chefs, and serve food quickly.
The above are suggestions for projects that want to invest and start businesses in third-and fourth-tier cities. Snack items are a good choice in all aspects. The brand products of Tongdian Dang Sichuan Snack Set are diversified, which can meet the needs of consumers with different tastes. Because of its flexible location, free training at headquarters, one-stop full support and relatively low investment cost, it is a good choice for entrepreneurs.
Sell breakfast and put it on the side of the road.