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Money way. Com, founded on 20 13, is affiliated to Shanghai Pintu Network Technology Co., Ltd. It is an excellent "design &; Office "creative service platform. The website has tens of millions of genuine materials, covering print advertisements, video sound effects, background elements, illustrations and paintings, e-commerce design, office documents, fonts, new media maps and so on.
As an excellent "design &; Office "creative service platform, adhering to the development mission of" creative copyright service that everyone can afford ",has accumulated a large number of users after eight years of development. The website material covers print advertisements, design elements, backgrounds, e-commerce Taobao, video templates, music sound effects, high-definition galleries, artistic writing, decoration, webpage UI, new media drawings, illustrations and paintings, product industries, PPT templates, Word templates, Excel templates, resume templates and fonts.
Serving many industries such as e-commerce, WeChat business, IT Internet, real estate, home furnishing, government public welfare, education and training, culture and entertainment, catering industry, hotel tourism, medical treatment and medicine, life service, financial management, beauty and fitness, and providing creative copyright services for 120 different professional groups. Print advertisements: posters, exhibition boards/booths, business cards/cards, picture books/binding, DM/ leaflets, LOGO/ logos, prototype materials, VI/ guides, packaging, PS tools,
Handwritten newspapers/posters
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Design elements: story elements, buttonless photos, decorative patterns, textured borders, cartoon hand-drawn, icon elements, effect materials, holiday elements, product objects, floating materials, line shapes, publicity labels, PPT elements, etc. Background: Advertising background, main picture/through train background, banner background, store background, H5 background, etc. E-commerce Taobao: e-commerce poster /banner, through train/main picture, detail page template, home page template, comprehensive template, mobile phone terminal template, holiday promotion template, etc.
Video template: real video, product/promotion, video poster,
TikTok
, education and training, photo albums, video elements,
MG animation
Film and television packaging, information icons, creative posters, etc. Music sound effects: audio, sound effects, etc. High-definition gallery: natural scenery, food, animals and plants, urban landmarks, architectural space, people's images, lifestyle, business office, education and culture, product shooting, medical health, finance and trade, science and technology, festivals and holidays, transportation, creative synthesis, etc.
Artistic words: selected artistic words, exquisite fonts, holiday materials, e-commerce promotions, numerals and letters, copybooks, people's livelihood, youth campus, food and beverage, games and animation, wedding tourism, event exhibitions,
corporate culture
, solar terms, recruitment, greetings, real estate, health, etc. ; Decoration: decorative painting, wedding arrangement, home decoration design, soft decoration, architecture, garden, tooling design, etc. Web UI: Icons, mobile interfaces, banners, web interfaces, game interfaces, H5, etc.
New media map:
Social media
Map, WeChat official account map, long message map, wallpaper map, mobile phone H5.
meme
Maps, IP images, etc. ; Illustration: emotional expression, festival solar terms, education and culture, landscape architecture, lifestyle, business office, social livelihood, etc. Product industries: textured materials, furnishings and accessories, living office, furniture models, lamps and appliances, outdoor buildings, vehicles, people, animals and plants, clothing design, design drawings, etc.
PPT template: work report, plan summary, training courseware, festival celebration, marketing planning,
commercial plan
Theme template, corporate publicity, government party building, PPT chart, product release, resume, graduation defense, job competition, public welfare publicity, PPT design, etc. ; Word template: handwritten newspaper/blackboard newspaper, practical model essay, stationery/background, campus related, theme poster, notice/announcement, practical document, etc. Excel templates: human resources, expense reports, purchase and sale inventory, chart templates, etc.
Resume template: IT/ Internet, comprehensive functions, financial banking, education consulting, real estate/property, trade logistics, government/institutions,
service industry
Wait; Font: bold,
Song typeface
Imitation of song dynasty,
regular script
, round body, calligraphy/handwriting, official script, decoration/creativity, etc.
How to make a poster? What problems should we pay attention to? How can posters be used in the whole tone? Chinese mainland is also called a poster, which usually refers to a printed advertisement in the form of a sheet of paper. Posters are one of the oldest forms of commercial mass communication, and are also used by non-commercial organizations and public institutions. Its advantages are timely information dissemination, low cost and simple production. Posters are divided into two categories: public welfare posters and commercial posters: posters of famous brands often have treasures that become fans, such as classic movies, stage plays and posters of famous stars. In addition, posters can also be used as a reference for historical documents.
Design skills (composition skills):
(1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting), and this style is in the packaging composition. Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.
(2) Comparison of composition skills. In the composition of traditional Chinese painting landscape, we should study the perspective of close-range and middle-range, and in the design of packaging, we should also adopt the same principle as the composition level of near and far pictures. The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging first used by Shuanghui. The first thing that broke into people's sight was the Shuanghui trademark with a blank background and the huge white variety Shuanghui (that is, close-up view) with a crimson square background. In turn, it is the main characters with smaller running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on. This obvious layering, also known as the visual three-step rule, takes into account people's habit of watching still life pictures. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the picture I designed is like a powerful magnetic force, which draws the eyes of the campers tightly.
(3) Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal. At the same time, the theme is prominent. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This not only fails to beautify products and promote sales, but also won't make people bored and lose appetite. This is caused by not grasping the contrast between density and density.
(4) Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few seemingly careless crazy thick lines, or banded English or patterns appear in the background or surrounding of a packaging theme name. They all show a feeling of "moving", the theme name is dignified and steady and the background is calm. This scene. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.
(5) The contrast of composition techniques between China and the West often uses the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English in a package design. And the picture directly highlights the photos of westerners or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.
(6) Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. Especially in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most obvious in the packaging of wine. For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So people are very popular with consumers. 1, in line with the theme
2, the more colors, the better, but should be considered as needed. Generally speaking, the content and details should be highlighted, and it is appropriate to create a sense of excitement with inflated colors-color eyes to make the advertising picture eye-catching, while the main colors in a large area should use heavy colors with higher gray levels to ruthlessly "intervene" the stimulated parts to form a variety of unity, thus making the advertising picture more personalized and stylized. Everyone has the beauty of rhythm and rhythm, or makes people feel relaxed, happy or lively and nervous. The rhythm of color is released through the changes of lightness, chroma and purity. Colors with high lightness and chroma make people relaxed and lively and have a fast pace. Colors with lower lightness and chroma have a slower rhythm. If the same chromaticity is progressive or decreasing in purity, it will produce a smooth and soft aesthetic feeling, and the staggered compatibility of colors with different chromaticity will produce this aesthetic feeling.
The steps of making theme posters are urgently needed ... A touched poster usually contains a notice, so the theme should be clear and eye-catching (such as xx competition, discount, etc. ), and then use the most concise sentences to summarize the time, place, matters needing attention and other main contents. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness. I suggest reading more books about POP and collecting more beautiful pictures (comics, etc.). ). When designing a poster, if you need to draw it by hand, you can use crayons, writing brushes (Chinese painting), paper-cutting and other forms according to your own specialties, not necessarily the poster color. Posters designed by computer are professional, and you may need to master PHOTOSHOP and other software.