Decathlon entered China in 2003, and now it has spread all over 178 shopping malls in 46 cities across the country.
It provides the support of chain sporting goods management and even the whole sports industry chain, and has a rich front of its own brand products, which are divided into 20 brands with different names according to different sports categories. For beginners and professional athletes, Decathlon can provide sportswear, equipment and various creative sports products, and its whole industrial chain control mode makes its products have high cost performance. On February 20 18, 18, the World Brand Lab released the list of the top 500 world brands in 20 18, and Decathlon ranked 484th.
Basic Introduction Chinese Name: Decathlon English Name: Decathlon Founded: 1976 Industry: Sporting Goods Country: French negative news, development history, brand ranking, brand culture, its products and negative news. From April 20 17 to June 0/0, AQSIQ organized the national entry-exit inspection and quarantine institutions to conduct inspection and quarantine on those outside the statutory inspection catalogue. Decathlon children's coat, batch number: 6, 10, unqualified in random inspection. Development course 1976-Michel Leclerq founded Decathlon's first shopping center in the northern French city of Enlos. The concept of shopping malls is to gather all sports under one roof and optimize prices through self-help sales. 1985- set up a training school and start the employee stock ownership plan. 1986- Decathlon production company was established, and the first shopping mall outside France opened in Dortmund, Germany. 1992-Spain's first shopping center opens in Barcelona. 1993-The first Italian shopping mall opened in Milan, with 5,000 employees, 100 shopping malls. 1996- Established the first batch of "* * *" brands: Quechua outdoor sports brand and Tribord water sports brand, with 10000 employees. 2000-Shopping centers in London, England, Amsterdam, Netherlands and Lisbon, Portugal open. 2001-Brazil's first shopping center opened in Sao Paulo, with 25,000 employees and 300 shopping malls. 2003-The first shopping center in China opens in Shanghai. 2006-The first shopping center in Russia opens in Moscow. In 2008, Decathlon joined Oaksey Lan Group. 20 10- Turkish shopping malls and Czech shopping malls opened, with 50,000 employees and 535 shopping malls. 20 12- China has 46 shopping malls with more than 4,000 employees. 20 12- Signed a strategic cooperation agreement with China Association of Social Sports Instructors (affiliated to the State Sports General Administration) to establish Decathlon Workstation for National Fitness Volunteer Service. 20 14- There are more than 100 shopping malls in China, covering 5 1 city. 2065438+September 2004-Oxland Group officially changed its name to Decathlon Group. The brand ranking is 20 18 12, and the list of the top 500 brands in the world released by World Brand Lab is 20 18, and Decathlon ranks 484th. Brand culture and high cost performance ensure approachable prices on the premise of constantly improving product quality. Simple decoration, optimized logistics, efficient organizational structure and continuous cost control have enabled Decathlon to continuously reduce product prices. Covering different levels of sports products, from entry-level to sports products, Decathlon has its own brand, namely "* * * brand", such as Quechua outdoor mountain sports brand, b'Twin cycling brand, Kipsta team sports brand, Nabaiji swimming brand and so on. , with its cost performance, safety, use, design, description and so on, have won the love. More professional services Besides products, Decathlon also provides many services, such as the maintenance of sports equipment. At the same time, there are membership cards and gift cards ... colorful sports experience. Organize wonderful sports experiences in shopping malls or sports venues. These free activities help sports enthusiasts discover the fun of sports and provide them with opportunities for communication. Finally, all the staff of Decathlon China-more than 4,000 sports fans, are working hard to satisfy sports fans every day, which is also the company's most important asset. Its product Decathlon focuses on the sporting goods market.