First, the establishment background of Sohu CBA
Sohu CBA, founded in 2005, is the top event of Chinese basketball league. As the leader of Chinese basketball league, Sohu CBA has been committed to promoting basketball and improving the basketball level in China. The establishment background of Sohu CBA mainly includes the following aspects:
1. The State Sports General Administration has put forward the policy of "national fitness" to promote the development of national fitness.
2. The rapid development of basketball in China needs a high-level league to improve the basketball level in China.
As one of the largest portals in China, Sohu has strong media influence and brand awareness, which can provide strong support for the promotion and operation of the league.
Second, the operating mode of Sohu CBA
The operation mode of Sohu CBA mainly includes league organization, competition operation and business cooperation.
1. Alliance organization
Sohu CBA consists of China Basketball Association and Sohu Company. There are 20 teams in the League * *, which are divided into two divisions, north and south, with 10 teams in each division. The league adopts the mode of regular season+playoffs. The regular season is divided into two stages: home and away double round robin and single round robin.
2. Event operation
The competition operation of Sohu CBA mainly includes venue leasing, player management, referee management and live broadcast of the competition. The league has rented many venues all over the country. League organizers also attach great importance to the management and training of players, and the league also actively promotes the training and selection of referees. In addition, the league game has also received strong support from Sohu, and the live broadcast of the game covers the whole country, providing fans with a better viewing experience.
3. Business cooperation
The commercial cooperation of Sohu CBA mainly includes sponsorship, advertising and copyright sales. The alliance has attracted the sponsorship of many famous brands, such as Li Ning, Anta and Master Kong. At the same time, the alliance also put an advertisement on Sohu. Attracted a large number of advertisers. In addition, the copyright sale of the alliance is also one of the important sources of income for the alliance.
Third, the development of Sohu CBA
Since its establishment, Sohu CBA has experienced many reforms and developments and made many achievements.
1. Initial stage (2005-2009)
Sohu CBA encountered many difficulties in the initial stage, such as poor financial situation and uneven team strength. However, the organizers have solved these problems in many ways, such as introducing foreign aid and strengthening financial management.
2. Growth period (20 10-20 16)
Sohu CBA has gradually grown during this period, and the ornamental and competitive level of the event has gradually improved, and the attention of fans has also gradually increased. In addition, the commercial value of the alliance has gradually improved, attracting a large number of sponsors and advertisers.
3. Modernization development period (20 17 to present)
Sohu CBA in the modern development period mainly improves the competitiveness of the league by promoting the modernization, commercialization and internationalization of events. In addition, the organizers of the league also strengthened the management and training of players, and improved their competitive level and professionalism.
Fourth, the future prospects of Sohu CBA
Sohu CBA will continue to promote the modernization, commercialization and internationalization of the event in the future development. In addition, the organizers will also strengthen the management and training of players to improve their competitive level and professionalism. At the same time, the organizers of the league will also strengthen the coverage and quality of the live broadcast of the event and enhance the viewing experience of the fans.