First, the real-name management regulations require the platform to conduct real-name audit on each user in strict accordance with real-name verification, face recognition, manual audit and other processes. Users who are not registered with their real names cannot be rewarded, and underage users cannot be rewarded, and the amount of rewards each time, every day and every month is limited. If the account violates the rules, the reward function will be suspended.
Second, the platform requires the platform to make corresponding recommendation mechanisms for people of different age groups according to the age-stratified recommendation content, aiming at positive live programs such as pursuing labor creation, showing useful talents and healthy living interests, so that tasteful, meaningful, interesting and warm live programs can occupy a good position and obtain good traffic.
In addition, it is necessary to label and classify the program contents in the live broadcast room according to music, dance, singing, fitness, games, travel, food and life services, and take targeted punishment management measures according to the characteristics of live broadcasts of different programs.
Third, the "Regulations on Qualification Examination of Anchor" requires the webcast platform to conduct relevant qualification examination and real-name authentication for merchants or individuals who broadcast live activities, and shall not falsify data records. Usually, we should regularly review the authenticity of relevant information, correct problems in time when found, and focus on monitoring head anchors and high-traffic live broadcast activities. For the live broadcast rooms and anchors with repeated problems, it is necessary to stop recommending, limit the duration, rectify within a time limit, and maintain the live broadcast environment of the whole market.
At present, the live broadcast market is developing rapidly and its management is chaotic. The State Administration of Radio, Film and Television issued a document to supervise the live broadcast market, which will only become more and more standardized in the future.
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