I brought you a little red book to make money today. You may not know that the little red book in the last two years is really top-notch, especially the reformed little red book, which is really friendly to Xiaobai! Also, everyone doesn't think it's really much easier to write Xiaohong notes than to write an official WeChat account. I heard a friend in the same trade drink it. I said that she wrote a little red book, and now there is an advertisement for 10 thousand yuan ... you should read the next content. Deeply reveal the secret, how Xiaobai operates the little red book account, and how ordinary people make money on the little red book! This answer is worth gold! ! I want to share this method because my friend made a fortune by making a little red book. I envy him. Her fans are not particularly many, and the gap with Big V is still very big, but strangely, she is really fast. An explosive article sent her to the height of ten thousand powder. In those days, she was crazy, and she rose 1000 powder every day. She is very happy and invites me to drink milk tea every day. I asked her to teach me some experience these days. Please come back. The account has only been in operation for three months, and there are tens of thousands of advertisements for planting grass. So I spent four days sorting out the following dry goods, including marking method, account setting, mine clearance guide and cash flow route, deep digging series and high-energy early warning. The first step is to increase the number first. I know many people don't have the patience to read the whole article, so the most important thing is that I must put it at the front! No matter which platform it is, it must be a normal number before doing it. What's the normal number? Just like a normal ordinary user, browse the notes of interest, click on the favorite content to collect it, pay attention to well-written bloggers, search for several famous big V's and look at their notes. But the content that swishes as soon as you register, hello, hello, is this like marketing number behavior? So now the content of all media platforms is UGC system (users create content for the platform), which means that the platform welcomes original content more. Therefore, the algorithm of each platform is aimed at marketing number and processing number. Therefore, the key to improving a number is nature. Just do as I said above. Then remember, don't go crazy and like it in one day. Too deliberate. It's best to browse for half an hour, an hour, or about a week or two every day to share your notes naturally. The second step is to set up your account carefully. As I just said, the Little Red Book platform welcomes original authors and does not welcome marketing numbers, so it is best for someone to set up an account for you. Someone feels the same way, which means you have to act like a real person, just like friends around you, with unique personality and identity. Oh, what a bother. Just show the truest you. You have your own personality when you speak, and don't wriggle around deliberately. This principle must be followed. 1, avatar raiders, it is best to post your own photos. Emmmm, if you are really embarrassed, it is not bad to give a picture of your back or side face and cover your face. Give a sample of the front and the front for your reference. This painting is very nice. Everybody knows that. Xiaohongshu has its own community culture. This community doesn't care about the face value like Tik Tok, but it cares about the texture of the picture. 2. The name strategy in Little Red Book is simpler than other platforms, because the name recognition of the blogger in Little Red Book is far less than that of the avatar and photos, so it is enough to be in the middle of the rules, so you don't have to rack your brains to think about how to surprise everyone. However, even if it is simple, there are still some bright spots, such as too secondary, too funny, and not very popular with small red book users, so I have compiled some naming formulas for you. Hey, I copied your homework: 1) name+domain name This is a common formula for all platforms, and you can't go wrong anywhere. Naming examples: A Yan is a beauty expert (beauty), a pony classmate with a ponytail (hair braiding), a chef, mustard sauce (food), and 2) she has a girlish feeling. Among the 80% female users of Ghost Horse Little Red Book, 80% are female college students and working ladies, and girlhood is also the main theme sought after by social women, so it is very pleasing to have a girlhood name. Naming example: magic candy orange cranberry pulp rice ball. 3) (Like) Real name is the most personalized name. You can give yourself a stage name (hhh will have a stage name so soon). You don't need your real name, just use your real name and the number of words. Naming example: Wang Ningmeng (Xiaohong main blogger) Wen Jingling (Tik Tok big V)3. Introducing the personal profile of Raiders is like showing your resume to others. "My name is xx, I am xx years old this year, my hobby is xxx, and my contact information is xxx." Each comma tells the most basic and necessary information. According to this idea, our personal profile should also have this information: 1. 2) I want to highlight the characteristics or your account field, which is to show what value you can provide to others, such as self-discipline, fitness enthusiasts, and audio-visual warehouse. 3) Actually, the contact information can be given or not. The value of the initial number is not big, and the difference is not big. The third step is to choose the right field and create high-quality content, whether it is travel strategy, beauty planting, growing dry goods or health preservation. What kind of blogger you want to be, you must first think about it. Otherwise, where you want to go will only weaken the weight of the account in the vertical category and get less exposure traffic. It must be remembered that not all fields are hot, but we must squeeze into this field. In fact, the key is to see what you are good at, or what fields you are interested in. You have to judge for yourself. Vertical categories such as beauty, skin care, clothing, fitness, emotion, mother and baby are the traditional giants of Xiaohongshu, and these vertical categories have the largest audience since Xiaohongshu was launched. But at the same time, there are many homogeneous contents in these categories, so the competition is more intense. Practically speaking, it takes a lot of thought to get tens of thousands of income in these fields. But if you only earn one or two thousand pocket money a month, there is no problem in these aspects. After all, there are many advertisers. In addition to the traditional giants, photography retouching, study and education, and workplace are also emerging hot categories, which belong to the upstart and have more opportunities at present. Like my friend, her initial explosion was a note sharing retouching skills. At that time, she had only a few hundred fans, and she watched more than a thousand in three or four hours. When my friend told me this before, I asked her, with so many sizes, the popular types have long been popular. Are there any plays? However, she said, there are really not many kinds that have a wide audience. But we can subdivide these categories. The more you do everything, the more difficult it is. For example, if you want to make beauty and plant grass, you want to be different from other brands. You can strengthen your specificity and attract specific people. It can be subdivided into: fair-price classmates make beauty and plant grass, and specifically recommend niche fair-price beauty products. Regarding the choice of fields, there are two final things to tell you: 1, Xiaohongshu doesn't have to be obsessed with one field, but he can do 2~3 fields at the same time, but please note that these 2~3 fields must be related. For example, my friend's skin care+beauty+retouching are all areas of "beauty" that women are very concerned about; For example, for girls, it can also be worn by male couples. 2. After choosing positioning, many people will fall into deep self-doubt and denial, fearing that they can't continue to export. In fact, many large bloggers can't make continuous output from the beginning. It is through continuous learning and in-depth research and observation the day after tomorrow, and output while learning. If you are not proficient enough, you should study hard. Research and knowledge are gradually accumulated. See more and listen more, and you will naturally know more. OKOK, the preheating in front is ready, and then the most important output part. Although it is very important, the output of Xiaohongshu does not test the ability of copywriting, and the reproducibility of explosive notes is really strong (which is why I strongly recommend Xiaohongshu). Therefore, in order to create explosive notes, the most important thing is disassembly and imitation. In the little red book, the general reading volume is between thousands and tens of thousands, and the favorite is between tens and 500, which are all ordinary notes, and the first note is more than 10 thousand. According to this rule, we'd better analyze the notes with more than ten thousand praises. Then let's take a look at the composition of a note: to sum up, it is: title+picture (including cover picture)+copywriting title: I love this fairy-tale makeup! ! Attached to the tutorial! "Love" and "flying fairy" are words that can directly attract readers' attention and give people the preconceived impression that "this makeup must be beautiful". "Attached tutorial" is a dry goods reminder for readers, which will enhance trust. Therefore, the topic must use more emotional words, such as "love", "empty bottle", "immortal", "too", "absolute" and "certain"; You can also use numbers to deepen your impression, such as "No makeup for 24 hours", "10 times white", "as long as 30 yuan" and so on. Pictures (including cover pictures): The picture above is the cover picture of the diary. It is best to show the whole picture of your content or the effect you want to achieve. For example, if you recommend skin care products with different skin types, the cover picture will give you a general picture, giving people a feeling of full dry goods or reflecting the effect. For example, the makeup tutorial, the cover picture of this makeup must be put. Attached pictures, the platform requires sending less than 9 photos, but you must send more than 4 photos! Be sure to send more than 4! Be sure to send more than 4! Because pictures can attract readers' attention more than words, the more pictures, the richer feelings and the more careful notes, the greater the motivation for readers to read the copy. Copywriting: The copywriting of Xiaohongshu is not an article, but a pure information output, so the writing is not important, what is important is to make things clear. So we can write it in three parts: the first part: briefly introduce the contents of the notes and the value of dry goods. The tone can be salty and sweet, and you can add interest with small expressions. The second part: the dry goods part, the focus is detailed and clear, you'd better list a few points to show. The third part: the summary, supplementary explanation or interaction with readers of dry goods can be put in the last part. I also have two tips for making money quickly about sharing notes. I must let you know. I hope you can get through the white period faster and make money earlier. 1) When you are a zero fan, remember to call friends and relatives to praise you, so that your content can enter a larger traffic pool in the second round of exposure. But be careful not to brush praise. It is a very serious violation to brush praises in Xiaohongshu. 2) Disassembling and imitating explosive notes is much more useful than draining them from other places. As long as you have the explosion, the next road will be easy. Finally finished writing the dry goods. I coded so many words unconsciously that Xiaobai had already digested them. But stick to it, the following content must be read, people who don't know how to make money have no motivation to stick to it. The fourth step can finally understand the realization of Little Red Book. There is no fancy monetization path, mainly advertising+live broadcast. But don't worry, the advertisers of Little Red Book are willing to spend money, and these two roads are enough for you to eat. But to be honest, not all fields can be experienced with heart. Like beauty makeup, skin care and wearing, it is still the first echelon of commercialization. After all, there are many girls in Little Red Book, and it is girls' nature to love beauty. It is not surprising that these categories are more profitable. Shop exploration, tourism and digital are the second echelon. Further down, parents, couples and emotions are not difficult to achieve, but advertisers are obviously weaker than beauty. There are also some minority hobbies, such as music, painting and opening blind boxes, which are less commercialized. In addition to the venue, the number of fans is also an important factor affecting the realization. 1 and soft and wide powder accounts below 5000 powder mainly contact advertisers privately, to be precise, wait for advertisers to contact you. Don't worry, if you put your heart into the content, advertisers will definitely find you. Because it is a private contact, the quotation is actually very free. If the price is above 1000 yuan, you can almost advertise 200-500 yuan. If your fans are sticky, you can report to your superiors. 2, more than 5,000 powder, after the official meal has 5,000 fans, when the average exposure of notes in one month is ≥ 10000, you can enter the official advertising platform of Xiaohongshu, which is called "Xiaohongshu Brand Partner Platform"/this platform has no APP for the time being. If you want to log in on the computer, log in with your own qualified little red book account, and complete the account authentication according to the guidance, and the platform will automatically enter. For bloggers with 654.38+00000 fans of Little Red Book, the price of a single video advertisement is around 654.38+05000, and the graphic form is relatively low. For another example, my friend has 1.4 million fans, and the price of a single graphic is 7K- 10K. As for the quotation, say, be bold (you can bargain hh anyway). Although there are not many ways to realize cash, knowing more about the platform rules and account weighting algorithm of Xiaohongshu can make you earn more than others under the same path. Finally, a digression. Guess, there are so many users of Little Red Book, how many people can only receive official advertisements? The reality is that there are only 10 thousand people ... what are the others doing? Everyone else is the same as you are now, having nothing to do, looking at other people's accounts and envious of others making money. I just want to let you know that there are few creators of Little Red Books and there are still many opportunities, so I hope you can seize this opportunity now ~ OK! It's really over now. I talked with my friends on the phone for hours, but it took several days to sort it out. Finally, I will tell you a truth: I hope that when you sincerely learn something to earn money, you really get something. Even if you don't make much money in the end, you should at least earn a skill and accumulate some experience instead of nothing. "The most capable people are not those who wait for opportunities, but those who take advantage of opportunities and seize them." This is one direction. I hope you can work hard to refuel.