Under normal circumstances, Shanshan's brand takes the lead in implementing brand development strategy in China garment industry; 1990 put forward the concept of intangible assets management; 1992 established the largest and most comprehensive marketing system in China. 1994 invest heavily in enterprise identification system (cis); 1996 became the first listed company in China garment industry;

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1998 to build a world-class clothing production base; 65438-0999 carried out franchise reform according to the best international marketing model, and formed a marketing network with franchisees as the main body, with strong professional market expansion ability, opening stores in major cities in China and monopoly halls in mainstream shopping malls. Shanshan brand from scratch, quickly became the favorite clothing brand of China consumers, world-renowned.

Shanshan brand, a well-known trademark in China, a core brand of Shanshan Group, an environmentally-certified clothing brand and a representative brand of China clothing industry. Formed a series of products such as formal wear, business and leisure, and the product line extended to women's wear, underwear, children's wear, leather goods and home textiles, among which Shanshan suit and Shanshan shirt were awarded the title of China famous brand products respectively. In China clothing industry, Shanshan has created many miracles.

Baidu encyclopedia-Shanshan