Handicrafts featuring "culture and art" cards have always been an important part of gifts in China. Due to the cultural fever and the vigorous development of the art market in recent years, the sales of such products have also been ignited. The handicrafts exhibited mainly include traditional handicrafts and modern handicrafts that create new ideas with new materials. The author found that middle and low-grade products often win by fighting price wars and the idea of "short, flat and fast". Although they keep up with the trend, their ideas remain superficial, lack technical content, are easy to be imitated, and the product homogeneity is serious; Enterprises lack old customers, it is difficult to make characteristics, low profits and poor viability. High-end handicrafts have superb technology and a stable customer base, and have a relatively stable existence. They are mainly sold through commercial and government channels, but the products are usually confined to traditional culture and art, and it is difficult to inherit and break through.

Gifts focus on "ceremony", and the giver conveys "ceremony" to the recipient through exquisite packaging, profound cultural connotation or novel creativity. However, in recent years, the trend of giving gifts has become more and more popular, and people often compete for high-end and expensive gifts. Gifts don't win hearts. On the one hand, it is difficult for the giver to achieve the purpose of giving gifts. On the other hand, because the gifts may not meet the needs, the giver is embarrassed and the gifts are wasted. There are many problems in the gift industry, such as low industrial concentration and serious product homogeneity. Gifts from all over the world are often based on local famous local products, so it is difficult to distinguish between good and bad. The production and sales methods of the gift industry need to be changed urgently.

In fact, everyone's needs are different, so there are many kinds of goods that can be used as gifts, and they cover a wide range. Few companies deal in the same gift. However, when producing gifts, gift enterprises often only consider the intention of the giver and don't understand the idea of the recipient, so it is difficult to achieve customer orientation accuracy, which leads to a certain number of products being blindly produced. And it is difficult for the giver to find out what the recipient wants. If the giver receives what he gives to the other party and what he wants, then the gift enterprise will have a lot of initiative, and the giver will also have a lot of initiative. According to the needs of the recipients. In this way, gift enterprises not only reduce costs, but also improve efficiency and income. Baoding fitness ball has a profound cultural background and a long history. Its clinical effects of relaxing muscles and activating collaterals and strengthening the brain have gradually evolved into Baoding's unique health-preserving cultural gifts.

Baoding fitness ball has been presented to foreign leaders as a national gift for many times. Fitness ball is small and portable, suitable for group purchase, business meeting, travel commemoration, friends gathering, etc. Baoding Shoubao Fitness Ball developed and produced by Baoding North Arts and Crafts Co., Ltd. can be designed free of charge according to the requirements, and the materials provided can be made into gifts, which makes the gifts unique.

So many smart businesses have played with customized gifts. The unique gift not only embodies the connotation of "Li", but also sends "Li" to the other person's heart. Relieved the distress of the giver and solved the problem of product homogeneity. And customization doesn't have to be expensive, which is time-consuming and laborious. Fast and cheap gift customization has become a new bright spot in the gift industry. For example, at the exhibition, an electronic product company provides personalized U-disk customization, which can choose the capacity and shell according to the customer's needs and assemble it on site. The same size USB flash drive, personalized USB flash drive is 3 times more expensive than ordinary USB flash drive, and customers are still willing to accept it.

It is also personalized customization, and the positioning of Jim Brothers is much higher. Men's shirts ranging from 500 to several thousand yuan take only 30 minutes from material selection, money selection, tailoring to customization. More convenient than mobile power supply and USB flash drive customization, the giver does not need to know the specific preferences of the recipient. As long as you give the recipient a gift card, the recipient can choose his favorite style according to the instructions and enjoy the customization process. Improving the initiative of the recipient also makes the giver more willing to choose this way to some extent.

There are good creative products and production methods, and the original simple and direct sales methods need to be changed. The characteristics of the gift industry itself lead to the fact that gift sales are more dependent on cooperation with corporate customers than retail. In the past, the gift industry emphasized on drawing customers by relationships and relying too much on the sales team, but the turnover of personnel easily affected the sales of enterprises. More and more gift dealers realize the importance of brand building to the long-term competition of enterprises. Let customers remember the brand instead of pulling relationships, and maintain a more stable development with the help of brand support.

One of the ways to cooperate with corporate customers is to join, distribute or sell on a commission basis. The Jim brothers tried to build a brand through franchise chain in just two years. Because of the consistency of brand and advertising, unified and standardized management and centralized training of employees, this method has a good effect on enhancing brand image, and can also save procurement costs and management costs.

The difference is that many gift merchants have good products and give priority to cooperation with powerful corporate customers. For example, by cooperating with car dealers and using their customer channels, on-board equipment is sold to end consumers as a supporting product; Cooperate with financial institutions to distribute office accessories as benefits to employees; Then through cooperation, the gift with the logo of the cooperative enterprise will be given to customers as a small gift other than the products and services of the enterprise itself. On the one hand, it forms a large number of long-term and stable orders, on the other hand, it is also a kind of free intangible publicity.

It is also a new trend for gift companies to cooperate with e-commerce to express gift certificates to recipients. In addition, vertical cooperation and joint sales between gift enterprises can also be mutually beneficial and enhance brand strength. For example, packaging manufacturers can customize gift packaging for specific different gifts and customer needs.