What is the operating mechanism of professional sports clubs in China? So many professional sports clubs in China are not real entities, but semi-physical quasi-professional sports clubs. Clubs do not have the real independent legal personality, can not become an independent market subject, and their rights and interests can not be properly protected, mainly in the following two aspects:
First, some clubs have no legal person property rights and independent rights and interests under abnormal external interference. Clubs are still largely attached to the Sports Commission in terms of personnel, funds, venues and facilities, and administrative measures are still implemented for clubs from sports project management centers to provincial and municipal sports commissions and sports teams, forming a situation of no distinction between government and capital; Some enterprises have acquired part of the club's management rights after trading advertising rights and naming rights with funds. The relationship between the club and the enterprise is not a partnership, but a relationship between management and being managed, which makes it lose its independent position. Some clubs want to have independent management rights, but they are reluctant to get special care as government subsidiaries; Some clubs are set up and operated under the matching of the government, and the purpose of enterprise investment clubs is to obtain preferential conditions and policies from the government in their operation. Therefore, clubs under the concern of "Football Mayor" and "Mayor Project" have emerged, so that clubs can continue to maintain the "father-son" relationship with the government or establish a new "father-son" relationship with enterprises. This is in sharp contrast with foreign professional sports clubs, which are independent legal persons. As the main body of the market, some professional sports clubs in China are unable to carry out business activities according to the club's operating rules or objectives, and passively execute some instructions that are not conducive to the normal development of the club, thus affecting the enterprising spirit of the club. Without independent market dominance, clubs cannot operate independently in the market, let alone have independent interests.
Second, the club's rights and interests are damaged. In some projects, the resources of the club league are mainly controlled by the project association or project management center, and the naming rights and advertising revenue of the club league are basically distributed by the association or center in a planned economy way, which requires the club to undertake a lot of obligations. The management of club activities is an important activity of the club, and the club has invested a lot of manpower, financial resources and material resources for it. However, the management space of the club is very small, for example, most of the venue advertisements left for the club belong to positions with little commercial value. Some clubs can't sign contracts and have no right to operate at home because they don't have legal personality, but are owned by the competition department of the local sports commission. The main body of the club league is the club. However, it does not have independent market subject qualification in the market, and its own rights and interests cannot be properly safeguarded. Clubs of individual events in China are planning to establish league organizations representing the interests of the clubs. The background is that the interests of the main players in the club market are not maintained and the conflicts of various interests are increasing.
Professional sports clubs do not have an independent market dominance, which not only suppresses the ability and enthusiasm of the clubs to operate independently, but also hinders the formation of the risk mechanism of the clubs' self-financing, which makes the club's operation return to the "waiting, relying and demanding" mode under the planned economy system, and it is impossible to form a dynamic and competitive professional sports club market. The essence of the problem is the massive intervention of administrative power. On the surface, the establishment of the club's dominant position in the market means that the government's control power is weakened, which may cause fluctuations or even declines in the international competition results of this project. At present, many people really believe that clubs cannot survive independently in the market without the support of the government. But the deeper reason is the relationship between power and interests, that is, power is used to ensure vested interests. Because power means obedience and power, once power enters the market, market transactions are no longer equal, and the distribution of benefits that could have been realized through the market cannot be realized, which also leaves room for power to "rent-seeking" and "rent-making". We believe that this is the main reason why the materialization of professional sports clubs in China has progressed slowly and failed to safeguard their due rights and interests.
! The operating mechanism is not perfect
Professional sports clubs are economic organizations that operate high-level sports competitions, develop training competitions and related products. The club only needs to use the market.
As a guide, to meet the needs of the audience to the greatest extent, we can achieve good economic benefits and sustainable development. Under the planned economy system, professional sports teams are appendages of government administrative agencies, with non-market behavior orientation and basically no business activities. Some professional clubs only make some formal changes in order to raise funds after the transformation from professional teams. Transformation is only a means to raise funds from the society, without establishing a management mechanism according to the requirements of professional sports clubs, and without really going to the market, resulting in the economic benefits of the clubs ... >>
Gym week work plan Gym directors generally include: operation (customer service) director, sales director and coach director.
I don't know your position, so I can't make more comments. Generally speaking, last week's plan should be divided into three parts:
The first part: Review and summary of last week's work. The situation of the completed part and the reasons for not completing it.
Part II: Work objectives for next week.
1。 perform
2。 Staff training and improvement of work performance
3。 Membership activities
Part III: Matters requiring assistance from superiors and other departments.
Special attention: in the whole weekly report, it is not advisable to have too many words, try to be concise and supported by data, and the goal is to be as ingenious as possible. (S- specific, M- measurable, A- implementable, R- reasonable, T- time-limited)
In the boss's eyes, sometimes our working attitude is more important than our working ability. It is suggested that it is best to complete the weekly report in person, so as to continuously improve your ability and report a positive work attitude. I believe Weekly will be more and more "relaxed" for you!
Annual work summary, fitness club manager, mainly write down the main work content, emphasize the importance, achievements and shortcomings of safety, and finally put forward reasonable suggestions or new efforts. . . . . . . Work summary is to let the superior know what contribution you have made and reflect the value of your work. So you should write a few points: 1, your understanding of the post and work, 2, what you have done, 3, how you have worked hard, and what you have to solve with your brain. Even if it's nothing, write something difficult. How did you solve it through hard work? 4. What abilities do you need to improve or enrich in your future work? 5. The superior likes people who are active in their work. You should make all preparations at work, that is, prepare in advance. The following is for your reference: summary is a comprehensive and systematic overall evaluation and analysis of the situation in a period of time, and an analysis of achievements, shortcomings and experiences. Summary is a kind of applied writing, which is a rational thinking about the work that has been done. The basic requirement of summary is 1. The summary must have an overview and a description of the situation, some simple and some detailed. 2. Achievements and shortcomings. This is the main content of the summary. The purpose of summing up is to affirm the achievements and find out the shortcomings. What are the achievements, how big, how to use them and how to achieve them; How many shortcomings there are, what aspects they are manifested in and how they are produced should be clearly written. 3. Lessons learned. In order to facilitate the future work, we must analyze, study and summarize the previous work experience and lessons to form theoretical knowledge. Summary notes: 1. We must seek truth from facts, our achievements are basically not exaggerated, and our shortcomings are basically not narrowed. This is the basis of analysis and learning lessons. 2. Clear organization. This sentence is fluent and easy to understand. 3. Be detailed and appropriate. There are important things and minor things, so when you write, you should highlight the key points. The problems in the summary should be divided into primary and secondary, detailed. The basic format of the abstract: 1, heading 2, beginning of the text: overview and overall evaluation; Summarize the full text. Subject: analyze the shortcomings of achievements and sum up experiences and lessons. Conclusion: Analyze the problem and make clear the direction. 3. Signature and date of signature
What departments do you need to start a fitness club? Progress plan of club preparation work
abstract
A, the club equipment engineering schedule
Second, the club staff recruitment, work arrangements.
Three. Internal operating procedures and standard timetable of club management
Four. Work schedule of club goods procurement
A, the club equipment engineering schedule
1. The decoration is finished.
2. Installation and debugging of swimming pool, sauna and bathing equipment are completed.
3. The installation and debugging of fitness equipment are completed.
4. Installation and debugging of the fire protection system is completed.
5. The communication system is installed and put into use.
6. The audio-visual system has been installed and put into use.
7. The computer system is installed and put into use.
8 signs and light boxes are installed and put into use.
9. Handover and acceptance of the overall project of the club
10. The club decoration is installed in place.
1 1. Handover date of all keys of the club.
Second, the club staff recruitment, work arrangements.
1. Compilation and determination of the organizational structure scheme of club personnel
2. Prepare and determine the salary plan of club personnel.
3. Prepare and determine the club personnel recruitment plan.
4. Recruitment of club managers
5. Preliminary selection of club manager level
6. Re-examination and selection of club manager level
7. The manager-level staff of the club officially took up their posts.
8. Recruitment of club directors
9. Preliminary selection of club supervisor level
10. Re-examination and selection of club supervisor level
1 1. The directors of the club are all officially employed (except the sales department).
12. recruitment of club foreman and staff
13. Preliminary selection of club foreman and employee level.
14. Re-examination selection of club foreman and employee level
15. The club foreman and staff members are officially employed.
16. Sales staff recruitment
17. Sales staff on duty
18. Sales staff training
19. Personnel training in various departments
20. The actual operation and implementation of various departments
2 1. The club entered into operation ahead of schedule.
Three. Internal operating procedures and standard timetable of club management
1. club facilities renovation plan
2. Overall operation strategy of the club (first draft)
3. The club staff organization plan
4. Club staff salary plan
5. Club staff recruitment plan
6. Write the club staff handbook
7. Club management procedures and standards
8. Club membership plan
9. Club pricing scheme
10. club sales plan
1 1. club member reception procedures and standards
12. various financial systems and procedures of the club finance department
13. club cashier procedures and standards
14. club procurement procedures and standards
15. club acceptance and delivery procedures and standards
16. The first year promotion plan of the club
17. The financial budget of the club for the first year
Four. Work schedule of club goods procurement
1. Arrival date of fitness equipment
2. Order confirmation of administrative and sporting goods
3. Arrival date of administrative and sporting goods
4. Order confirmation of cleaning project
5. arrival of cleaning items
6. Confirmation of club cotton goods order
7. arrival of club cotton goods
8. Order confirmation of club printed matter
9. The photos of the club have arrived.
10. Order confirmation of club staff uniforms
1 1. Club employees arrived in uniforms.
12. club office stationery equipment order confirmation
13. The office stationery and equipment of the club have arrived.
14. club order confirmation for low-value consumables (first time)
15. club low-value consumables arrival confirmation (first time)
16. club decoration order confirmation
17. Confirm the arrival of club decorations.
18. club order confirmation for low-value consumables (second time)
19. club low-value consumables arrival confirmation (second time)
20. Order confirmation of club computer software system
2 1. The arrival of the club computer software system.
22. Order confirmation of club communication and audio equipment
23. Arrival of club communication and audio equipment
24. Order confirmation of club logistics equipment and supplies
25. The club logistics equipment and supplies arrived.
26. The club's green plants are rented locally ... >>
Gym sales plan in July and health club marketing plan.
I. Positioning of Fitness Club (I) Price Positioning of Fitness Club 1, Determinants ① Return on Investment of Club. The basic price of the annual card is determined according to the club's total investment, expected rate of return and membership development forecast.
② For the price reference of the same clubhouse, the price is determined by investigating the prices of clubhouses with the same scale and service level.
③ Determine the price according to the characteristics of the club, such as excellent coaching team and special facilities. Common price system The domestic price system is divided into membership system and card system. At present, clubs generally adopt the card system. Membership: mandatory
You must pay a certain membership fee and your membership is limited. Card system: In recent years, the popular membership system in China is actually the card system, in which the common settings of fitness cards are classified as on time.
Classification: monthly card, season card, semi-annual card, annual card, three-year card, five-year card, etc. Classification by service period: (according to the service enjoyed and the length of validity): gold card, silver card, jade card, diamond card, etc. Classification according to the peak period of site use: in order to make full use of it, it is divided into peak period cards, off-peak period cards, single number cards and double number cards. At present, 1380 yuan is tentatively scheduled for half a year, and cash will be received for half a year. 65,438+0, one year in 980 yuan and one year in cash. In order to attract more and wider customer groups, we can sign a cooperation agreement with a bank credit card center and name the card as xx special membership card. Customers only need to pay 1, 654,38+0.5 yuan a month (calculated by annual card 1, 380 yuan), which can effectively expand the customer base. (2) Market positioning of fitness club 1. According to the club's software and hardware conditions and market conditions, determine the club's core customer base. 2. In the operation of the club, we should adhere to the consistency and operability of market positioning, be proactive and not follow the trend.
3. Don't compete on price, and explore the market based on price. 4. According to the market maturity, decide to develop and maintain the manpower input of members. At present, health and beauty can only take the mid-range route first and gradually cultivate it into a high-end route. Second, the structure and treatment of the marketing center
The structure of the health club marketing center is as follows: Responsibility of account manager: 1. Formulate a scientific and reasonable marketing strategy and review it regularly to make it run effectively; 2. Be responsible for the goal decomposition in the region to ensure the achievement of team performance; ......& gt& gt
What do you mainly do in the planned operation of real estate companies? What are the job responsibilities? 1. Participate in the company's strategic decisions, investment and financing decisions and other major decisions;
2. Responsible for the company's investment and financing scheme design, resource integration and resource allocation;
3. Responsible for the design and implementation of the company's merger, acquisition, private placement and restructuring projects;
4. Be responsible for the analysis and design of the company's listing plan, and the communication and coordination of the company's listing;
5. Responsible for formulating various short-term, medium-term and long-term investment market operation plans and effectively implementing them;
6. Establish the company's project investment management system to ensure the normal operation of investment projects;
7. Coordinate the relationship between the company and financial institutions, finance and taxation and other government departments, and safeguard the interests of the company;
Edison once said: "There is no real genius in the world, and the so-called genius is 99% sweat+1% inspiration"; Yolanda, a famous marketing god, said: "The success of sales is 99% effort+1% skill"; Joe girard's 76 golden rules also said: "The success of sales is 99% diligence+1% luck". There is no denying that they are all successful people, so what they say is reasonable. From these three sentences, we can see that any success has a price, which requires us to pay a lot, and "inspiration", "skill" and "luck" are also indispensable factors for success. Think about it, we can get the following formula:
Sales success = diligence+inspiration+skill+luck
I wonder if you agree with this formula?
Then how to do a good job in sales has the answer:
First: Diligence. (Brain diligent, eye diligent, ear diligent, mouth diligent, hand diligent, leg diligent-six diligent)
If you want to do a good job in sales, you must first be diligent, which is also an essential quality for a business person. There is a saying in the marketing field: "The performance of a sales mediocrity who stays with customers all day must be higher than that of a sales genius who stays in the office all day." This sentence is very good, "diligence can make up for it"!
Diligence is reflected in the following aspects:
First, study hard and constantly improve and enrich yourself.
1. Learn the knowledge of the products you sell, the knowledge of the industry and the knowledge of similar products. Only in this way can we know ourselves and ourselves, can we appear in front of customers as "professional" salespeople and win their dependence. Because we also have the feeling that when we go shopping, or when others recommend products to us, if the other person has a little knowledge or a little knowledge, there is no doubt that we will discount what we want to buy and the impression of this person. When we see a doctor, we all like to go to an "expert clinic" because it is reassuring. Now the advertisements are also: China Mobile-Communication Expert, Jiu Wang Mu-Pants Expert,-Kitchen Expert. Our customers are the same. They want a "professional" salesperson to stand in front of them, so that they will accept us as people and our company and products.
2. Learn and accept other knowledge outside the industry. Just like literature and art, sports, politics and so on, we should keep learning. For example, how the Houston Rockets in NBA won or lost recently, Yao Ming's performance, the status of the six superstars of Real Madrid, whether Pele joined Real Madrid and so on. These are all materials for chatting with customers. There are so many things to talk about at work that you are not bothered by him. The work will be finished in a few minutes. What shall we do when it's over? We can't be cold We can talk to him about anything he likes.
3. Learn management knowledge. This is self-improvement, and we can't always stay at the current level. You should manage the customers in this market. What is the customer? It is our God. In other words, they all work for us. If they manage well and give us more serum, our sales performance will go up.
Second, frequent visits.
Must have the spirit of hard work. Business people are "copper-headed, iron-tongued, rubber-bellied and scud".
1. "copper head"-I often hit a wall, but I am not afraid to touch it, but I dare to touch it again.
2. "iron mouth"-dare to say, will say. Talking is not the same as talking. Being able to talk shows that this person likes to talk and talk endlessly; But being able to speak means saying less and being to the point, so dare to speak and be able to speak at the same time.
3. "Rubber belly"-often ridiculed and resentful, so learn to be tolerant and learn to adjust yourself.
4. "Scud"-needless to say, it is the "leg suit" in Liuqin. And take prompt action. If a customer calls you with questions, you must arrive as soon as possible, and we will knock before he puts the phone down. The advantage of frequent visits is to maintain a good relationship with customers, so that they will not forget you for a few days. Even if you can't go in person, call him to deepen his impression of you. In addition, how to save time and effort and improve work efficiency when arranging trips.
Third, think hard.
Is to think hard, encounter problems, think carefully about what the root cause of the problem is, and then formulate solutions according to the evidence.
There are often some illusions in sales work: sometimes customers look good and refreshing, which makes you walk away in a good mood, but you wait and there is no news at all. Sometimes the surface is very unfriendly to us, even driving us out, and we may not dare to go again. This is because we don't know the exact reason.
How to plan and summarize the front desk work of fitness club is mainly to write down the work content, achievements and shortcomings, and finally put forward reasonable suggestions or new efforts. . . . . . Reprint: Summing up is to make a comprehensive and systematic general investigation, general evaluation, general analysis, general research, performance analysis, shortcomings analysis, experience summary and so on. Summary is a kind of applied writing, which is a rational thinking about the work that has been done. Summary and plan are complementary and should be based on the plan. Planning is always based on personal experience. The basic requirement of summary is 1. The summary must have an overview and a description of the situation, some simple and some detailed. This part mainly analyzes the subjective and objective conditions, favorable and unfavorable conditions, working environment and foundation. 2. Achievements and shortcomings. This is the center of summary. The purpose of summing up is to affirm the achievements and find out the shortcomings. What are the achievements, how big, how to use them and how to achieve them; How many shortcomings there are, what aspects they show, what nature they are, and how they come from, we must make it clear. 3. Lessons learned. Once you do something, there will always be experience and lessons. In order to facilitate the future work, it is necessary to analyze, study, summarize and concentrate the experience and lessons of the past work, and rise to the theoretical level to understand. Future plans. According to the tasks and requirements of future work, draw lessons from the previous period, clarify the direction of efforts, put forward improvement measures, and other matters needing attention. We must seek truth from facts, not exaggerate achievements, not narrow shortcomings, and not cheat. This is the basis of analysis and learning lessons. 2. The organization is clear. The summary is written for people to see. If it is not clear, people will not understand it, and even if they do, they don't know why, so the purpose of summary will not be achieved. It should be appropriate and detailed. Materials are essential and phenomenal; There are important things and minor things, so when writing, we should go to the weeds and save the essence. The problems in the summary should be divided into primary and secondary, detailed, detailed and abbreviated. The basic format of the abstract is 1, heading 2, beginning of the text: overview and overall evaluation; Summarize the full text. Subject: analyze the shortcomings of achievements and sum up experiences and lessons. Conclusion: Analyze the problem and make clear the direction. 3. Signature and date of signature
The gym is planned for one month. Hello, I am a fitness instructor in a city in Guangxi.
You know, it is not easy to make a fitness plan that suits you. Plans will be adjusted with personal progress or retrogression, and a set of unchangeable plans that can be applied for life does not exist.
Ok, it will be more convenient to draw up the plan if you give some conditions.
First of all, the standard weight of ordinary people is height cm- 1 10= weight Kg.
According to your data,162-110 = 52kg. Congratulations! Your figure is very standard. This means that you will have a good physical foundation, in other words, you will avoid losing fat or gaining weight because of being overweight. Secondly, you are a male, and the androgen in your body can greatly improve your physique. Finally, you 18 years old, which is the heyday of youth. To sum up, your foundation is very good and your progress will be obvious.
I have revised some contents below for reference only.
(Note: It is best to ask the senior coach of the local gym to make a plan for you. )
It is best to maintain 55-70 minutes for each training, because too long training time will affect the hormone level and affect the effect for most people.
Monday: legs, abdomen
Legs: Warm-up with leg flexion and extension in sitting position for 25 times/group 2.
Smith squats 8- 10 times/group 3 groups
The squat movement is very standard, please visit the coach to protect it. )
Sitting leg flexion and extension 15 times/group 3 groups
Prone leg bending 12 times/group 3 groups
Stand and lift your heels 20 times/group 3 groups.
Abdomen: Sit-ups 20 times/group 4 groups.
Lie on your back and lift your legs 20 times/group 3 groups.
Tuesday: rest
Wednesday: chest, triceps brachii
Chest: flat dumbbell bench press 10 times/group 3 groups.
Smith bench press 10 times/group 3 groups
The butterfly sitting machine clamps the chest 12 times/group 3 groups.
Triceps brachii: flexion and extension of both arms behind the head in sitting position 10 times/group 3 groups.
Under the rope/straight bar 10 times/group 3 groups.
One-arm prone bending 12 times/group 2 groups.
Thursday: Back, biceps brachii
Return: high-level pull-down preheating 25 times/group 1 group.
Pull-ups/pull-ups 12 times/group 3 groups
Rowing with the seat 12 times/group 3 groups.
Press down with a straight arm in the standing position 12 times/group 2.
Biceps biceps brachii: barbell bending 10 times/group 3 groups.
Bending dumbbell single arm lift 10 times/group 3 groups.
Friday: rest
Saturday: shoulders, forearms
Shoulder: dumbbell side lift for warm-up 10 times/group 1 group.
Take the Smith machine recommended 12 times/group 3 groups.
Dumbbell side lift 12 times/group 3 groups
Bend over and lift horizontally 10 times/group 2.
Dumbbell Shrugging 15 times/group 3 groups
Forearm: Hold biceps brachii 20 times in reverse/group 2.
Narrow wrist bending 20 times/group 3 groups
Weekend: rest
Diet:
After the training, add 1 banana and 2 eggs.
Conditional five meals a day (including breakfast and lunch)
Try to ensure meat intake at dinner, ensure that there is 1.2- 1.5g protein per kilogram of body weight every day (one kilogram of cattle/chicken/pork = about 95g protein, and each egg has 8g protein), and there are 3g carbohydrates per kilogram of body weight, so eat more soy products.
2-3 cups of green tea a day can help lower cholesterol levels.
Finally, pay attention to some small details.
If possible, you can listen to some intense songs before, during and after training, such as the symphony of destiny, and emotions will greatly affect the quality of training.
That's about it ~ ~ ~
All rights reserved, for reference only ~ ~ Thank you.
Wish you success ~! ...& gt& gt