China attaches importance to the development of digital sports. The "14th Five-Year Plan" has defined the innovative development ideas of speeding up digital development and building digital sports. The National Fitness Program (202 1-2025) proposes to promote the digital transformation of the sports industry and promote the coordinated transformation of the whole industry chain with data empowerment.
Vigorously developing digital sports will help to promote the construction of a healthy China. Building a sports power is an important way to promote the construction of a healthy China. The empowerment of digital technology has greatly expanded and enriched the contents of sports in terms of time and space conditions, information resources, sports forms and sports experiences, solved many limitations and shortcomings of traditional sports, and greatly enhanced the interest, convenience and popularity of public participation in sports.
With the development of digital economy and the influence of COVID-19 epidemic, digital sports has developed rapidly. E-sports, simulated sports, intelligent fitness and other forms of exercise let people get rid of the limitations of time and space and get better exercise without leaving home. In addition, digital technology has accelerated the integration of sports and medicine. Intelligent scientific fitness platform integrates exercise and medical treatment, provides personalized "exercise prescriptions" for different groups of people, and makes full use of various medical knowledge to guide people to exercise scientifically and effectively, thus better promoting rehabilitation, preventing chronic diseases and maintaining health.
Vigorously developing digital sports will help promote the high-quality development of the sports industry. The high-quality development of sports industry is an important power source to accelerate the construction of a sports power. The Outline of Building a Sports Power clearly points out that by 2035, the sports industry will become a pillar industry of the national economy. Digital sports can promote the intelligent upgrading of sports industry, cultivate new economic growth points, guide and shape mass sports consumption, and provide new kinetic energy for promoting the high-quality development of sports industry.
At present, under the impetus of digital technology, sports are constantly expanding to tourism, entertainment and other scenes, and new forms such as "integration of sports and education", "integration of sports and tourism" and "integration of sports and entertainment" are in the ascendant. The cross-scene digital application of sports has become an important direction for the high-quality development of sports industry. The "Outdoor Sports Industry Development Plan (2022-2025)" released a few days ago proposes to promote the technology to empower outdoor sports scenes, develop online products and services such as intelligent riding, intelligent rowing and simulated flight, and create a new consumption model of online and offline coordinated development of outdoor sports. The deep integration of digital technology and sports makes all kinds of new products and services, including smart wearable devices, gradually flourish, accelerating the realization of potential advantages in the sports consumer market.
Vigorously developing digital sports will help meet people's diverse sports needs. With the continuous improvement of living standards, people's demand for sports is increasing, which puts forward higher requirements for the convenience, scientificity, interest and competitiveness of sports products and services. Digital sports has obvious advantages in obtaining people's demand information. It monitors and perceives people's sports behavior through various channels and channels, and uses comprehensive analysis of big data to accurately grasp people's needs and preferences to meet the individual needs of different groups of people. At the same time, from the supply side of sports products and services, the development of digital sports can revitalize the city's stock cultural and sports space, improve the cooperation mechanism among government, market and social subjects, improve the accuracy of sports products and services, and enhance the service level of sports companies to the whole society.
Digital sports reshapes the operation mechanism, development mode, means and tools of traditional sports industry, which can effectively improve the level of mass fitness, cultivate new economic growth points and optimize sports public services. In the process of promoting the all-round development of mass sports and competitive sports and accelerating the construction of a sports power, digital sports has great potential.