1, club offline promotion
First of all, before the opening, the clubhouse should start to do a good job in the publicity of the storefront. The more traditional propaganda methods are leaflets and posters. Of course, you can also post announcements during the renovation. What time does the shop open? Please get ready, there will be gifts on the opening day. Let passers-by know that there will be a club here, and make psychological preparations in advance.
Of course, for high-end clubs, you can do some large billboards or advertise on local TV, or you can do some publicity in places with heavy traffic. Make good use of all available ways to publicize the gym and create momentum for the opening.
2. Distribute promotional materials
It is a good way to distribute some promotional materials in the new club store. Publicity materials can be experience cards, vouchers, etc. Or they can simply publicize the fitness knowledge, aiming to let customers know the latest fitness knowledge in time, so as to generate interest, attract their attention and let them join the club in the future.
3, network channel publicity
In today's Internet age, online promotion has become an important way, so whether you are a traditional gym or a smart gym, you must pay attention to the power of the network. Now almost all fitness clubs are doing online promotion.
In the early days of opening, gyms can use the Internet for publicity and promotion. Common promotion methods include Weibo, WeChat, Tencent QQ, community and forum promotion. As we all know, gyms are greatly influenced by regions, and now there are many regional community forums and social networking sites on the Internet. Gyms can combine the characteristics of the network, publish opening information in local forums and communities, expand the publicity coverage of gyms and enhance their influence.
4, with the help of WeChat large-scale publicity.
Today, WeChat has become a daily communication tool for people, with more than 900 million active users. For gyms, WeChat can be used for publicity.
As long as the gym makes an H5 page or WeChat tweet, clearly explaining the special items of the gym, what discounts are available for opening, etc. As long as you share the link with your circle of friends and get a lot of praise, you can get the corresponding discount on the opening day.
For example, I like 28 free Zhou Ka experiences worth 158, and I like 88 free monthly card experiences worth 388.
This method is very effective in today's advertising, and it can quickly make your club a household name!
In the current opening, sales operation is a headache for many gym entrepreneurs.
In fact, correctly mastering the promotion skills of an industry can easily solve the problem of opening a shop in a club.