1. Authenticity of advertisements: Fitness advertisements should truly and accurately reflect the characteristics and effects of products or services, and should not exaggerate publicity. The regulatory authorities will require advertisers to verify the content and data sources of advertisements, and check the facts of advertisements to ensure that the contents of advertisements are true and credible.

2. Health and safety: Fitness advertising products or services should meet the requirements of relevant national standards and laws and regulations to ensure health and safety. The regulatory authorities will require advertisers to provide quality inspection reports and authoritative certification certificates for related products or services.

3. Publicity methods and effects: Fitness advertisements should follow social public order and good customs, and should not be suspected of false publicity or misleading consumers. The regulatory authorities will require advertisers to clarify the way and effect of publicity, indicate the conditions and methods of use, and not conceal important information, mislead and defraud consumers.