I have always said that O2O is not selling goods or logistics, but a comprehensive service experience, which is an important combination of online community economy and offline community economy. Of course, JD.COM, the first anniversary of its listing, began to invest in an important strategic layout at the beginning of 20 15: launching JD.COM. COM O2O platform, layout of JD.COM. COM home O2O logistics service.
Deng, vice president in charge of O2O strategy in JD.COM, once revealed, "JD.COM. COM will bring subversive changes to the logistics in JD.COM and JD.COM. Chairman Deng's words are very meaningful. This subversive change is to upgrade the traditional logistics in JD.COM to the fast logistics service, and the core of this fast logistics background is the Qinglong system, the core of Jingdong Logistics.
Let's start with a case: I talked to Vice President Deng, and he gave me such a scene experience. According to the analysis of users' big data, JD.COM can predict the sales demand of mainstream items in all districts of core cities and deliver goods in advance in regional logistics substations. Customers can enjoy the surprise logistics service about 2 hours after placing an order. This is far beyond the original services such as 2 1 1 limited time arrival and next day arrival. Behind this is the effective support of the operating system of user big data+Qinglong system +O2O.
Now, let's take a look at the operation connotation of JD.COM Qinglong system from the overall structure, which is also a valuable comb for my collection of JD content. COM's internal operating system.
I. Operation Process of Qinglong System
Logistics is undoubtedly one of JD.COM. The core COMpetitiveness of com. Behind every user's order processing, how to realize seemingly simple receiving and dispatching actually hides a complex logistics system, which JD.COM called "Qinglong". The core elements of Qinglong system include: warehouse, sorting center, distribution station and distributor. The implementation process is as follows:
Core business process of logistics distribution
1. The warehouse is responsible for arranging production according to customer orders, including free printing, delivery, invoice printing and packaging. It is where individual order packages are generated.
2. After the warehouse production is completed, the ordered parcels will be handed over to the sorting center, which will sort, pack, deliver and start the train after receiving the ordered parcels, and finally send the parcels to the corresponding distribution station.
3. After receiving and checking the goods at the distribution station, the parcel will be distributed to different distribution personnel, who will then deliver it to customers.
In the whole distribution network, the rapid circulation of logistics, information flow and capital flow has realized the timely delivery of goods, the timely recovery of payment and the accurate transmission of information.
Second, the module composition of Qinglong system
Analyzing the whole Qinglong system, the module structure of Qinglong is mainly composed of: overall system architecture+core subsystem.
1, overall system architecture
In the main structure, the whole Qinglong system has become the core of Jingdong Logistics. The front-end interface is open to all platforms, and the following is directly open to internal logistics operators and third-party logistics enterprises, as shown in the following figure:
Qinglong system model
Qinglong 2.0 system architecture
2. Core subsystem module
The core subsystem of Qinglong system consists of six core architectures, involving external expansion, terminal service, transportation management, sorting center, operation support and basic services.
Qinglong 2.0 core subsystem
Among the six core modules, the core of realizing fast delivery belongs to the pre-sorting subsystem. Pre-sorting is an important link from order taking by users to storage production. It can be said that without the pre-sorting system, users' orders can't complete warehousing production, and the accuracy of pre-sorting is very important for improving transportation efficiency.
Third, Qinglong supports fast logistics.
Core of Operating System: Pre-sorting Subsystem
Qinglong distribution system adopts deep neural network, machine learning, search engine technology, map area division, information extraction and knowledge mining in pre-sorting, and uses big data analysis to use address database, keyword database, special configuration database, GIS map database and other data to realize automatic sorting of orders, ensure 7*24 hours service, meet the access of various orders and provide stable and accurate pre-sorting interface. JD.COM self-operated and open platform (POP) services.
Pre-classification process
The algorithm logic of the pre-sorting system is as follows:
Pre-classification process
Visual GIS editor
Accurate and fast matching algorithm
Dragon's keel: the core subsystem
If the pre-sorting system is the heart of Jingdong Logistics, the core subsystem of Qinglong plays the role of keel. The whole Qinglong distribution system consists of a set of complex core subsystems. Each link has corresponding technology to cooperate.
1. Terminal system: Usually you will see a courier in JD.COM holding a PDA, which is actually a part of the Qinglong terminal system. It can be seen in sorting centers and distribution stations. It is understood that at present, JD.COM has been testing wearable sorting equipment, promoting wearable data collectors, freeing the hands of sorting personnel and improving work efficiency. In addition, the distributor APP and the self-filing cabinet system are gradually covered to complete the operation, recording, verification, guidance and monitoring of the "last mile" logistics distribution business. Greatly improved the work efficiency of distribution personnel.
2. Waybill system: This system ensures that you can check the delivery status of goods. It can not only record the basic information such as the delivery address of the waybill, but also receive the operation records of the delivery system and PDA system, so as to track the whole order. At the same time, the waybill system provides external inquiry functions such as status and payment method for external systems such as settlement system.
3. Quality control platform: JD.COM has strict requirements on commodity quality. In order to avoid damage caused by transportation, the quality control platform reports and collects abnormal information such as logistics loss during the operation of the business system on the spot, and the quality control personnel are responsible for it. The quality control system ensures timely tracking of distribution anomalies and provides quality assurance for reducing losses.
4. Monitoring and reporting: In order to provide decision support for management and leadership, Qinglong System adopts a centralized deployment scheme, which makes it possible to realize global monitoring. The Group can monitor the operation of each region in time and make overall arrangements in time according to the smoothness of each link.
GIS system: also known as geographic information system. Based on this system, Qinglong divides it into two parts: enterprise application and personal application. On the enterprise side, GIS system can be used for site planning, vehicle scheduling, GIS pre-sorting, Beidou application, dealer route optimization, distribution monitoring, GIS unit statistics and other functions, while on the personal side, many valuable logistics services can be obtained, such as LBS service, full order visualization, forecasting delivery time, user self-raising, GIS-based O2O service, Internet of Things and so on.
Geographic information system:
Verb (abbreviation of verb) The upgrading process of Qinglong system from 1.0 to 3.0.
JD。 COM system is the fastest iterative upgrade system among all e-commerce systems. This is a sentence that Lao Jiang was particularly moved when I communicated with Mr. Jiang Haidong, the vice president in charge of logistics system in JD.COM. Jiang has always been a veteran of Jingdong logistics system. In 2009, when CEO Liu was still in Suzhou Street, Jiang was in charge of the construction of the whole logistics system. The following figure shows the inverted triangle logical structure of Qinglong system.
Qinglong inverted triangle model
1, Qinglong system 1.0 function
A, performance and efficiency are improved.
Qinglong 1.0 solved the problems of imperfect information system and unreasonable system architecture, built a more reasonable business process, and at the same time built a more efficient information management system, which realized the processing capacity of massive information and fully met the daily processing capacity of massive data. Qinglong platform has reformed the original system, which makes the sorting system and distribution system realize all-round service capacity improvement. At the same time, by improving the operating efficiency of the system, the working efficiency of stationmaster, distributor and other employees is improved, which supports the continuous expansion of sales scale in JD.COM and brings users a more convenient and quick shopping experience.
B, realize the diversity of business types.
1.0 fully supports the diversity of business in JD.COM, not only supporting off-station, in-station, and self-delivery distribution business in self-operated mode, but also adding the support function of cooperation business types in-station and off-station in non-self-operated mode. Qinglong system has the ability to support the rapid development of self-operated sites and cooperative sites in the second and third tier cities of JD.COM in the future, and can enable more customers to enjoy the service of "2 1 1 limited time".
Realize comprehensive and refined information management.
Qinglong logistics platform has comprehensive functions, which not only realizes the forward operation functions such as on-site receiving, on-site inspection, receiving and delivery by delivery staff, but also realizes the reverse functions such as door-to-door picking and door-to-door replacement, providing users with more convenient and faster delivery services. In addition, it can also realize the monitoring and refined management of the whole logistics link. Real-time monitoring system, basic operation and sorting operation monitoring, distribution operation monitoring and collaborative operation monitoring.
2. Functions of Qinglong System 2.0
A. Get through the operation of the whole supply chain: We have planned such projects as vehicle management, dispatching center, reverse logistics, site collection, order interception, scheduled delivery, turnover box, internal quality management, return order management, material management, business decision report, report email push, etc.
B, since the cabinet system:
JD.COM Qinglong 2.0 introduced a self-lifting cabinet system to solve the "last mile" problem. After continuous updating and improvement, the functions of self-collection cabinets are also constantly enriched, and many functions such as water and electricity payment, card recharge, community O2O, refrigeration/freezing, fresh self-collection, WIFI hotspot and so on will be gradually realized.
JD.COM Zitiji
C, technological change
Achieve cross-platform collaboration: Qinglong team and implement the integration of IT infrastructure with Greater JD.COM, and constantly optimize the system, including SOA framework, distributed scheduling, Redis, MQ, distributed MySQL, etc. To ensure the smooth operation of the system and improve the efficiency of the system. Architecture R&D team has made many improvements, such as distributed scheduling based on Redis, compatibility with existing database schemes, smooth upgrade and restart without data loss, high concurrency, support for batch processing, anti-reinjection, and support for Redis fault (automatic and manual) switching.
3. Functions of Qinglong System 3.0
20 14 Qinglong 3.0 takes "opening to the outside world and building an ecosystem" as one of the most important strategies. Therefore, JD.COM has set up an open logistics distribution platform, in which the foreign order system, as the support of the whole foreign order business, provides all-round services such as distribution official website, foreign order CRM and merchant contract management. In the process of continuous updating and improvement, the construction of foreign order receiving system such as B merchant client, foreign order API and receiving center has been realized. Distribution operations such as sorting, transportation and terminal also realize some functions of foreign order operation.
A. Realizing open platform support: important projects such as SOP order docking and ISV docking have been completed, and an open platform for foreign orders has surfaced. Qinglong's business model has also begun to change from JD.COM. From internal logistics system to socialized logistics.
B. Realizing cross-platform operation support of the whole network: On the technical level, with the continuous improvement of system requirements for stability, performance and customer experience, the R&D team has also made breakthroughs in system layering and cross-computer room deployment.
summary
Today is the first anniversary of JD. I am reviewing all the materials of JD.COM IPO roadshow. Among them, logistics is an important part of Liu's road show on Wall Street, and it is also one of the important selling points of JD.COM. COM list.
In the past seven years (2007 -20 14), JD. The logistics core of COM is to emphasize assets (JD. COM logistics construction began in 2007). From the perspective of 20 15, Jingdong logistics should be the core of agile supply chain operation, which is closely related to JD.COM. The new strategy of COM 2065 438+05: O2O community strategy and channel sinking strategy.
Qinglong system is of great strategic value to JD.COM, and it is the key to promote JD. COM's new strategies such as O2O, agile supply chain, all-category expansion (especially fresh food) and terminal crowdsourcing logistics.
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