By the way, spit it out Originally, I planned to go to Keep official website to look for a map, but I couldn't find anything to make do with it, so I had to use their ready-made information and spend a minute piecing it together. If Keep's friends see this article, please give your designer an opinion: try to put logo on the sports bra of that beautiful woman on the front page.
In recent years, fitness has become an increasingly hot topic, which can also be felt in fancy fitness activities such as "backhand touching navel" and "A4 waist". A new industry is bound to produce several good products.
The fitness app「 Keep "has been ranked at the top of the App Store's health and fitness list since it was launched on February 20 15, ranking around 200~ 100 in the overall list, and has been recommended by the App Store for seven times (data from AppAnnie).
But why does the fire keep burning? Some friends said it was difficult to understand:
The logic of the skeptic is: because there is something wrong with Keep, it is definitely not a fire. But the opposite is true. There must be some reason.
The reason is very simple, here are two words: simple!
Achieved the word "simple", for users:
This has brought a very good foundation for the prosperity of Keep.
Keep greatly lowers the threshold of fitness:
It is not surprising that industries that are already in the process of rising have further lowered the threshold and attracted more users.
Keep's products are simple, just a collection of fitness videos. Each fitness video is cut into n segments, and each segment is a simple action of n cycles, plus sound guidance.
For white users:
Keep is firmly staring at the white users in the fitness crowd, not professional users. Only from the perspective of small white users, let go of the prejudice brought by your existing fitness knowledge, can you really understand Keep.
I heard old K say this, and I think it makes sense.
Mobile phone fitness videos represented by Keep, Hot Fitness and FitTime (there are two, yellow and blue) and traditional fitness videos represented by Insanity, Pump It Up and Duoyan Zheng are also fitness videos. What is the difference?
The following is what I heard. Not confirmed. Don't blame me if it's wrong.
According to the estimation of pure silver, Keep's daily life is on the order of 6.5438+0 million.
How does Keep achieve traffic? Selling sports equipment is a natural choice. But the paradoxical logic is that fitness white does not need to buy equipment. Fitness experts already have equipment. Who can you sell your equipment to? Well, this question is really a headache. Only in the process of upgrading from Xiaobai to human, will they be willing to buy, right? How many such people will there be? I am not optimistic.
It is said that around April 15, there will be a relatively large version (v3.0), which includes the e-commerce part. We will observe it.
In all fairness, Keep is a very good product, and there is no obvious harm in all aspects (the problem of business model is not counted, that is, investors will care, and users want you to be free). However, self-disciplined apps have a common problem. Fitness itself is hard to stick to. Even thousands of dollars of fitness cards and treadmills can't stop lazy cancer, let alone a completely free App.