First, what is the pain point of selling goods in your circle of friends?
1, no temperature: no fresh humanity.
2. No emotion: lack of this dimension.
3, no trust: lack of interaction with friends in the group, never link.
In fact, one thing here is very important for people who have not changed, that is, they must dare to circle and expose themselves. Only when others see the real you will they choose to trust your products.
Second, what are the ways to establish a circle of friends with soul and temperature?
1, record every bit of daily life. The more detailed the material sent by friends, the easier it is to be moved, so record the details of your relationship and life in time.
2. Why do you need soul and temperature? Because in essence, WeChat business is first and foremost a social tool, not an e-commerce tool.
3. Key points of personal IP construction:
1) Your major. No one dares to place an order with a person who is not good at business, even if he is very nice. This is human nature.
2) You are kind, enthusiastic and upright. In this way, others will not only be infected, but also have no worries after sale and are not afraid of trouble.
Teacher Guan's golden sentence: Now is an era of commodity flooding and character scarcity.
Third, how to build a personal IP? What are six stanzas?
(a) Learning design for all:
It is best to have basic information such as your own appearance, hear voices, see smiles and gain more trust.
According to teacher Guan's experience, when his face appeared, his praise and comments were 2-3 times as high as usual.
Live your life from today! It can take any form. Teacher Guan mentioned before that short video is a slogan. You can try recording with a short video. Concise and vivid.
The challenge is to dress up every day when you go out.
You can find the most fashionable friends, give you red envelopes, go shopping with you, buy some beautiful clothes, go out decently, take a confident photo and make a small video, and get ready.
In fact, this is also a psychological suggestion. This is my own experience. I'm sorry if I don't take pictures with makeup on. You will also be confident. This will increase the chances of hair bands.
However, what should ordinary small transparency send? Need to show self-motivated, reliable and positive.
The teacher provided three methods for reference:
Three methods,
1 is to invite experts in their own fields to dinner, such as their own leaders, and their classmates have experience and achievements in this field. Or business partners you know. Arrange 1-2 meals in advance every month. There is material to send.
Take photos, eat, communicate and change books. Secondly, you can also ask some questions. Dry goods are distributed in the circle of friends. It shows that you are good at thinking and making progress.
In fact, fresh ideas are the most attractive.
2 Yes, take part in offline activities of interest or industry.
A, salon clubs in the industry, fast-moving, medical care, etc. I have always had the habit of taking pictures and taking pictures.
B, all kinds of offline training courses and taking photos with star students and teachers are good materials. This will make others feel envious.
C, reading club, attending, and then sending photos and videos. Read more books suitable for people. Reading notes and mind maps show the depth of learning.
3. Build your quality life. An exquisite life.
According to grapefruit girl, letting others see your circle of friends is like being a person like you. The so-called law of attraction. It is naturally attractive to build a positive energy self to the extreme.
A, choose to be a volunteer, show kindness and enthusiasm, know how to be grateful and make people feel at ease. In fact, you can also consider starting with family ties. For example, Sister Grapefruit, created by filial piety, was given numerous powders by good people. And the trust threshold for selling goods is very low.
B, exercise, keep fit and show willpower. Self-control is a pain point for many people, otherwise there would not be so many punching cards. This shows that you are very demanding of yourself. Set aside some time for live broadcast and demonstration every month.
C, go to the library or bookstore. Let others accompany you, take pictures of you and show a glorious image. Find a professional book, shoot the cover, wonderful chapters and paragraphs, and write down your feelings and experiences. Show that you are constantly improving, professional and diligent.
(2) authoritative links
Teacher Guan's training camp has been using opportunities to empower students.
For students, linking to teacher Guan means having an authoritative endorsement. Whether it is a screenshot of daily chat or an excellent student in training.
The teacher shared three methods:
1, enter the authoritative paid community to chat and interact actively. For example, the knowledge planet now. The above is a UGC community. Star owners will always pay attention to the progress inside. You often leave messages, get praises, or get red envelopes. For teachers, you are the producer of high-quality content here, so you are naturally popular.
After a long time, it is likely that the big boss will interact with you. Endorse.
2. Free service. The story of Huang. An example of a German photographer. They are all free services, and you can get 200,000 bestsellers, key personal image photographers and so on. This actually involves a question of the order of giving and receiving.
3. Write your homework with your heart. Get an honorary title. Mother rabbit of knowledge planet. Essence post, marketing star. Seriously write dry goods and write posts.
(3) Writing about product experience is not selling products.
Method 1, product experience
This is mainly the reproduction of the sensory profession. Describe clearly in strong enough language, and write down the specific features of your product from the perspectives of vision, hearing and smell. Then add what kind of enjoyment and change it has brought to the body and mind.
Three-paragraph format of friend circle copy:
Paragraph 1: Copywriting of product experience: sensory occupation, plus psychological happiness.
The second paragraph: pictures and videos of products.
Paragraph 3: Immediate Order Guide. Please leave a link in the comments. Leave a message for yourself.
The second method is to experience the situation.
For example, a WeChat group can be established in a tea shop near the office building. A community can fight together. Can be completed at the right time. Such as milk tea, jiaozi is fixed at 2 o'clock every day. According to customers' living habits and physiological characteristics, 2 o'clock is the time when people need a shot in the arm when they are sleepy. Therefore, the teacher said that when selling things, you must sell them at the right time.
How to send it specifically?
Working days: suitable copies, in line with the time period, to meet the needs of customers.
For example, Mr. Gao's white-collar afternoon tea cake. Order now and we'll deliver it to your door right away.
Holidays:
For example, the demand for buying gift boxes during the Spring Festival. Prepare the packaged gift box in advance and send a circle of friends when appropriate.
If you sell courses, you can recommend time management and personal planning courses during the Spring Festival. During the Olympic Games, you can sell related food sets.
(4) Small dry goods: the difference between merchants and experts.
The circle of friends only promotes goods, which is business. And it is the earliest batch of merchants in the WeChat 1.0 era.
But if you send knowledge-based dry goods and solve customers' real problems and doubts in your field, it will always break their cognition and help them better identify. And then provide value to customers.
So make yourself an expert.
Case, northern Jiangsu; Including the use and preservation of food. There used to be a monthly turnover of 654.38+0 million.
Method 1. Question method: the worst copy writing is straightforward. The customer felt that there was no surprise and the effect was poor.
Throwing questions first can guide thinking, so that customers will be curious if they can't answer them. Then make a wonderful answer later, so that there is a gap between the customer's psychology, and you will naturally find the value you bring. This feeling of admiring your professionalism is conducive to your subsequent transactions.
The second method, the turning point method, can also be understood as the "person-to-person comparison" method of explosive replication.
Most people think it's left, but it really should be right. This is to correct customers' inertia cognition and misunderstanding. For example, you complain about society, companies and the bad economy. It's actually wrong. This only shows that you are incompetent. How do you choose to face the solution? Anger does not represent personality.
Teacher Guan gives skills: copywriting manual;
Put the selling points and benefits on the right. Switch to the current explosive products.
Adhere to the official account of learning, books and WeChat. Weibo summed up a steady stream of knowledge.
(5) customers' praise
Here you need to focus on your core selling points and be clear enough. When I studied content marketing before, I mentioned the practice of excellent Taobao stores. When they meet loyal customers, they will try to catch them and guide them effectively. For example, give out red envelopes, let customers take photos in their own way and angle, and comment in their own format.
Teacher Guan's training camp also made a satisfaction survey some time ago, which was very good. Instead of directly asking, "What do you think of my course?" So that students can't answer. And their questions are specific to every core element: homework arrangement, homework completion rate, group atmosphere, the possibility of content improvement and so on. It is easy for people to take out their vague ideas and form valuable research results for them.
What are the benefits of customer praise?
1, tell the customer that he is not flying alone. Will enrich your circle of friends.
2, directly guide trust.
What misunderstandings need to be avoided?
A, too exaggerated; 1 day minus 10 kg.
B, it's too vague. There are no specific details
This is over-marketing or ineffective marketing. It will hurt your personal brand and ruin your financial path.
Therefore, good content should guarantee two points:
First of all, the content is true.
Secondly, talk about the core point.
Copywriting must be perceptive, which is a bit ridiculous.
For example, teacher Guan explained it by feeding and realized that many people felt that they were novices and could not do it. But you can use this, and you have gained 20 fans in one day. Action will have an effect.
(6) Interactive welfare
Pink is not just a new fan. Great people and defending old fans.
"Principles of Three Dialogues"
You talked to the customer three times before you had a chance to place an order. So we should complete the three interactions as soon as possible. Actively create topics in various ways. Chat with customers as soon as possible.
How to interact with fans? Mobilize energy and strive to create a chat scene.
Thinking 1, knowledge topic interaction. Take out the knowledge of the industry and interact.
If there is a pomegranate seller. Sent three pictures, one pomegranate each. Which one claims to be edible Estee Lauder?
A suitable friend draws a lottery to send cash-filled red envelopes.
This has been proved by a lot of practice. Multiple choice questions are the best way to get results. 1.2.3.4 Choose one from four. In this way, customer comments can be solved only by 1. Save time and effort.
Idea 2: Interaction of personal problems. Expose your private life and get them involved. For example, let fans choose. Personal life will make others feel the real you.
When you buy shoes, when you do your hair. When managing the WeChat personal number, let the WeChat group help. Most people like to participate in things that can give practical help to others with little effort.
Question: What if I interact and no one replies to me?
A: Hair benefits attract diving powder.
1) Send materials from your own industry.
2) Give out red envelopes
3) Send coupons. Send large coupons. Buy 3-5 fold products yourself.
4) Send samples.
5) Send books. Friends who pay for knowledge are suitable. Books are not expensive.
Question: When do you send a circle of friends?
Go to work at 7:30 this time.
1 1:50, ready to eat, not in the mood for work.
/kloc-get off work at 0/7: 50
2 1:30 is relatively free.
Finally, it is necessary to fit your own situation.
Take the first step bravely.