Abstract: In today's world, basketball has become a worldwide ball game after football. In various countries, men, women and children, there are many basketball lovers, and many people regard this sport as their career pursuit. Among many countries in the world, the basketball industry in the United States is the most prosperous, and the process of basketball professionalization in the United States is also at the forefront of the world. American professional basketball league (hereinafter referred to as NBA) attracts worldwide attention, and American basketball culture has an important influence on the world basketball process and basketball globalization.
Keywords: basketball; NBA basketball culture; affect
First, the origin and development of basketball
The origin of basketball
Basketball was invented in 189 1 by Dr. james naismith, a physical education teacher at the YMCA Training School in Springfield, Massachusetts, USA. At that time, due to the lack of indoor ball games for sports activities in the cold winter, naismith got inspiration from the games in which workers and children threw balls at the "peach basket". He designed to nail two peach baskets to the railings of the stands at both ends of the stadium, with the peach baskets open horizontally and 65,438+00 feet above the ground. He used football as a game tool to throw it into the basket and got 1 point, depending on the score. Because the game originally used peach baskets and balls, it was named basketball.
The development of basketball
With the passage of time and the stability of the whole world, as well as the social stability and economic development of all countries. On the premise that people's material life is satisfied, the demand for spiritual life is increasing day by day, and the demand is growing rapidly. This provides a good space for the development of basketball. Moreover, the competitiveness, conflict and sportsmanship of basketball meet the aesthetic needs of the public and provide a good mass base and audience for the development of basketball. In this way, basketball is booming all over the world.
Up to now, basketball competitions have been closely organized, including national competitions and international competitions. Moreover, it has become an Olympic sport, which has greatly accelerated the development of basketball. China has CBA, the United States has NBA, Europe has European Basketball League and so on, as well as international events such as World Championships. Among them, the American professional basketball league, NBA, has great influence in the world.
Second, American basketball culture
Basketball culture, as its name implies, is derived from basketball culture. Its complete definition is: the so-called basketball culture refers to the institutionalized condensation of people's way of thinking and behavior, which is the general name of basketball knowledge, skills, customs and systems. Its core is the group knowledge of basketball values and its essence is the humanization and humanization of basketball. Its connotation and extension have great breadth. Broadly speaking, all people, events and information related to basketball belong to basketball culture. ①
As the most important part of American basketball culture, NBA has incomparable importance. NBA (National Basketball Association, American Basketball Professional League), referred to as "American Professional Basketball". The largest professional basketball league in the United States is also recognized as the highest level basketball event in the world, and the broadcast signal covers the whole world. Among them, Wilt Chamberlain, Bill Russell, Owen Johnson, Larry Bird, Michael Jordan, O 'Neill, Allen Iverson, Kobe Bryant and LeBron James were born. The association has 30 teams belonging to two leagues: the Eastern League and the Western League. Each league consists of three divisions and each division has five teams. Of the 30 teams, 29 are located in the United States and the other is from Toronto, Canada.
As the cradle of basketball culture development, the United States is not only the birthplace of basketball culture, but also the NBA culture has its unique characteristics compared with other countries' basketball culture. First of all, the United States is the destination country of many immigrant countries. The United States has an immigrant population unmatched by other countries in the world. Various cultures and customs took root and sprouted in this land of the United States, and eventually grew into a unique American culture. Therefore, American basketball culture has its national characteristics. The nationality of American basketball culture not only refers to the characteristics of many different nationalities, but also embodies the values of American citizens advocating freedom. Basketball culture pays attention to teamwork, while NBA culture can perfectly integrate the consciousness of advocating freedom with the consciousness of teamwork. On the court, the cooperation and tacit understanding of each player plays an important role in the overall performance of the team. Players can not only highlight their personality and skills in the game, but also rely on the cooperation of the whole team to achieve impressive results. American basketball culture, in terms of nationality, is also characterized by respect for individuality and individuality.
The United States has a vast territory, and all 30 top 30 NBA30 teams are located in the United States except the Canadian Raptors. In this case, American basketball culture has developed into a special cultural form. That is, American culture is regional. Every season, all teams in the NBA compete for the championship trophy. In American basketball culture, this competition is manifested in different teams, different audiences and different performers in different home environments. In particular, NBA stadiums are usually set in large and medium-sized cities or satellite cities with dense population and vast territory, which increases the diversity of audiences and environment. Different cultures can always be displayed in the game, and the different customs of eastern and western players can be seen at a glance. This combination of regionality and nationality also shows the characteristics of NBA culture.
The characteristics of NBA culture are not only manifested in nationality and regionality, but also in the times. NBA culture came into being in the19th century, which is a high-speed period of economic development. With the continuous development of society, NBA culture is closely linked with the development of the times. With the deepening of contact between countries on the earth, NBA culture has gone global and become one of the most popular ball games. Almost everyone knows the NBA in America. As soon as the season arrives, TV is crowded with enthusiastic viewers and fans waiting for the game. The rapid spread of NBA in the world is inseparable from the strength of American culture itself. While vigorously promoting its cultural beliefs, the United States regards basketball culture as a communication tool and constantly exports its values of basketball culture to other countries in the world. This situation is unique not only in the past, but also in the cultural export of other countries in modern times.
Third, the influence of American basketball culture on China.
American basketball culture has now entered various fields in China with various postures, especially playing a great role in the promotion and development of basketball. It has played a great role in the development of basketball in China, especially for teenagers. The various effects produced by NBA have a profound influence on teenagers, and also affect their views on basketball and their own advantages and disadvantages in basketball, as follows:
1. Impact on China's economy and society
With the continuous sweeping of American basketball culture, it has an important impact on China's domestic economy and society. The growing influence of NBA makes it an important sports brand. The audience's support for some teams is gradually moving closer to the home audience, and people's appreciation concept is also changing from watching basketball skills and game tactics to supporting some teams. The NBA is arranging some home games outside the United States at the right time, which shows that the brand effect formed by the NBA is constantly strengthening and the American basketball culture is constantly advancing to the world. As a sport, basketball not only has a wide popularity, but also has a broad market prospect and foundation. In an era when NBA is so widely known, its spread and development in China naturally attracted the attention of many investors.
The economic benefits produced by NBA are numerous. The sky-high advertising endorsement fees also make these NBA stars earn a lot of money. With the rising ratings of NBA, not only more and more ordinary people show their love for it, but some people also fall in love with sports. They not only watch NBA games, but also save clothes for their physical exercise. The brand effect of NBA not only brings prosperity to the sports market in China, but also brings prosperity to the surrounding markets. All kinds of sports equipment and NBA-related products are sold out, making businesses specializing in sports profitable.
Second, the impact on China's basketball career
(1) The entry of NBA into China has promoted the popularity of basketball in China to a certain extent, which can further expand the social and market base of basketball in China and promote the international exchange and cooperation of basketball in China.
(2) With advanced training concepts and scientific training methods, NBA helps to quickly improve the training level of basketball in China and accelerate the emergence of excellent players in CUBA and clubs. At the same time, NBA's international leading means and methods of event management and operation can provide us with useful reference. ③
Third, the impact on young people in China.
The landing of NBA has had a far-reaching impact on young people in China. This generation grew up watching NBA games in its heyday, and they have an inexplicable worship psychology, which is understandable. From Jordan, Kobe, O 'Neill, James, Paul and so on, the birth of superstars is witnessed by this generation. In their minds, these people are heroes, so it is understandable that the so-called "hero complex" comes true. These people are sought after as idols, and their every move is affecting the behavior of countless people. Moreover, it is beneficial. Learning their fighting spirit and enterprising spirit on the basketball court will make them more and more interested in basketball, which is beneficial to the vigorous development of China's basketball cause among teenagers, to the promotion of China's basketball cause, and to provide a strong reserve force for China's basketball cause.
Fourth, conclusion.
American basketball culture is unique and cannot be copied. However, it can be used for reference. Today, with its in-depth development and strong entry into China, we should treat American basketball culture ideally, and should not exclude or blindly learn. We should change from it and put forward reasonable suggestions based on our actual situation. Only by absorbing the good parts and eliminating the parts that are not suitable for China's social situation can China's basketball cause become more and more prosperous.
References;
(1) Chai Jianshe, Zhang. Interpretation of American basketball culture.
② Li Zhi. Analysis on the success factors of American basketball and its influence on China.
③ Liu Bo. Comparison of Chinese and American Basketball Cultures and Analysis of Basketball Development in China.