At the beginning of 20 15, papi sauce and Nifang Huo, a college classmate, began to release short videos under the Weibo account named "TCgirls Love Spitting". At this time, she completely put aside the burden of beauty and won the praise of netizens with her grandiose performance. From July 2065438 to July 2005, Xiao Kaxiu's second shots and short videos were issued one after another, but they were all common nonsense spoof videos. August 20 15, papi sauce was tested in Weibo, and released a series of second-shot videos, such as Koukou Kaxiu, Taiwan Province accent and Northeast dialect. Among them, her short video "The First Bomb of Men's Survival Law" has attracted people's attention in Weibo, and has been forwarded more than 20,000 times and praised more than 30,000 times. Later, a series of videos such as Japanese toilet seats, relationships between men and women, bad reviews and Shanghainese+English were released. In June+10, 5438, she began to release original short video content with voice changer.
2065438+February 2006, papi sauce released original short video content with a voice changer, which became popular on the Internet.
2065438+In March 2006, papi sauce obtained120,000 financing. 2065438+0 On April 26th, 2006, Luo Zhenyu, the founder of Romania, and Yang Ming, the partner of papi sauce, decided to auction their first advertisement (the video advertisement of papi sauce, with the egg part appearing after the main video), which was finally sold for 22 million yuan.
In 20 16, papi sauce appeared to the public as an older young woman. With his flamboyant personality and vicious tongue, he quickly became popular on the internet in the form of short videos, and the network evaluated him as "the first online celebrity of 20 16". (National Business Review)
Papi sauce became popular quickly because it seized the opportunity of short video UGC content blowout and fully combined its own film and television expertise in content creation. The topic design is outstanding, covering everything from life to entertainment to gender relations. It narrates with an extremely grounded grassroots temperament, and at the same time, combined with current events, it arranges a lot of slots close to young users in a few minutes of short video, which directly meets the needs of young people for entertainment videos, so it is also an "interesting" content at the moment.
The videos of papi sauce have clear values: advocating truth, abandoning hypocrisy, speaking out for all pretentious behaviors and advocating individual freedom, which is exactly what the younger generation pursues. This is why the video of papi sauce can be widely read.