What exactly is a community? What does this mean? First of all, we can actually regard the community as a carrier community, which can carry fans and interact with them in real time. So what does this mean? For example, it seems that some of our common WeChat groups, WeChat business promotion groups or QQ groups belong to the category of community, which means that QQ groups can communicate with group members in real time, right? New media operations can be convenient for fans. This is the meaning in this group, and this is the meaning of the community. (What is new media operation, new media operation WeChat)

Then let's understand why we should be a community. What are the benefits of being a community? Why do you want to be a community First of all, let's analyze the three blocks of WeChat. The three blocks of WeChat are divided into personal numbers of official WeChat accounts, and the core of the community is composed of these three blocks. First of all, let's talk about why we are a community and what are the benefits. First, let's analyze the other two categories. First of all, let me talk about the official account of WeChat. Hongzhou is a one-to-many connection. Why is it called one-to-many In other words, the official account of WeChat belongs to the manager and belongs to the communication between the manager and his fans, and the manager is the manager. So for many fans, we call it one-to-many files. Why are there shortcomings in work? What are the shortcomings of poor workmanship? That is, he can't communicate with fans in real time, and the operating cost ratio is high. It's also difficult to make it big, because a good official WeChat account is really expensive, requires a lot of thought, and it's also difficult, that is, the content you provide is better than yours, and other peers are right, so that you can afford it, and fans are sticky to your work, so this difficulty is still relatively large. Then let's talk about the personal number again, and then it's actually a one-on-one contact. What is a one-to-one connection? It seems that you are my WeChat friend, so we have this connection, that is, I am one-on-one with you, because WeChat friends are all acquaintances, one-on-one with acquaintances or friends. What are the disadvantages of being a personal number? The disadvantage is to cultivate trust. It took him a long time to pave the road. How can I put it? I just want to say that if a stranger adds your WeChat, you may be in a slightly strange state. You should cultivate yours and cultivate your emotions.

If the transaction reaches a realization process, it usually takes a long time, and then it is more difficult to pave the way for trust. It's still a little difficult for beginners. Then talk about the benefits of being a community. Why to be a community is the most connected, that is, in a carrier, we can communicate with many and all group members, and we can communicate with each other in this carrier, so this is called many-to-many connection. First of all, the group is a good fish pond and its operating cost is relatively low. What is a good fish pond? In other words, many new members join this group and face it. After we make this community run well, users will naturally settle in your fish pond, and users are equivalent to fish. We will continue to build a fish pond to raise them. This is a good fish pond. Then the operating cost is relatively low, because there are many types of communities in our country, right? Then, when you are operating, different community types have different operating methods. Of course, the operating cost of the community is still relatively low, relatively easy and simple, and you have this carrier here, and fans can keep coming in. Its presence in this fish pond can continuously provide us with its follow-up value, and the back-end value is relatively large. So this is one of the benefits of the community, so this is why we want to do this piece of community, because it is simpler than the other two pieces of WeChat, and then the operating cost is lower, and then it is easier for novices to get on the road. After understanding the benefits of the community, let's talk about how to play, how to operate and how to play in this community.

Second, what is group fission and how to fission:

What I want to share with you today is the gameplay of a community. How does it work over there? First, let's take a look. For example, I have four pictures on it. Do we want others to see them here? These are the pictures of your group that people often see in the circle of friends. In other words, if I join a seven-day crash PPT class, yoga class, fitness class or club, he will send a poster. This is the poster put there. This is a game that we often see. So how do you play this? But when I explain this operation to you, I still want to tell you what the principle of group fission is. First of all, let's take a look at the above two paragraphs, that is to say, you often see friends send them to you or people send them to a circle of friends. My friends will send things to grab red envelopes, roll dice to grab red envelopes, say that one dollar will give you two dollars, and so on, as well as what clothes to send to Nike shoes and so on. The above are some common ways to drain WeChat business. But ... but we often see this circle of friends, so I won't be interested myself, because I'm in this business, and then I know if its routine is right, then of course I won't be interested. So you say that some people are not engaged in this line of work. If they are girls and see that this lipstick is free, then they are naturally willing to get this thing, right? So this explains why someone wants something, just because he designed it to get rid of some people or give lipstick. Its purpose is to get rid of men, and of course it does not exclude a small number of people. He wants to buy a lipstick, send a girlfriend to his wife and so on. It's only a small part, and most of them are aimed at this female friend, that is, to attract female users, right? This is the crowd it wants, its fans, so I need everyone before running this group. Understand the location of group fission. We see that we must first make a positioning. Do you see it? First of all, people, your products and your industry. We sit. We should do a good job in operation training. Before we change, we must make a good positioning. Although the crowd still needs female powder or milk powder or rice noodles, right? The second thing you should consider is your product. What kind of products do women like? Women are nothing more than yoga cooking, baby food supplement and beauty fashion. Ma Bao is tired of it, right? This is what women like. Can we describe him? There is also a man who likes fitness, outdoor travel, and so on, and also likes to pick up girls. Are they all men? There is also an industry community. What kind of community do you want to run? You just need to combine people and products to choose your industry. Suppose you do yoga. Then you are sure that my crowd is female powder, and the product has already gone to yoga, so we call this thing a yoga community, right? This should be very simple and everyone can understand it. When we understand these three things, make these three orientations, and confirm the direction and orientation, we can start the operation now.

Three. Fission preparation:

Before the group fission, we still have to make preparations, first of all, our WeChat official account, your poster copy design, the establishment and maintenance of a group, and some group rules. Let's first understand what role the subscription number plays in the group, where it is in this group fission, the role of its subscription number, and the precautions it takes as a subscription number. When we look at this picture, we see a picture, that is, these two pictures belong to a subscription number I put in. An interface, first of all, a subscription number saw the menu bar he walked down, which read "elective courses" It's the first day after midnight. At 5 o'clock the next day, it released a course for more than ten days. Did you get a look at him? Then we clicked in. It was ours. If we see it, we will keep fit. We can see what it says, how to effectively burn fat and shape thin belly, right? This is typical fitness. As can be seen from these two pictures, the subscription number is actually a major that publishes professional content and creates professionalism. For example, we only exercise for the sake of fitness, so we will give him some professional knowledge of fitness to shape our authority and our professionalism. You can't say that you do yoga, and then you get a beauty. Fashion or something? You can't get away from this theme, but it's ok to mix your fashion with yoga, but you can't get away from the theme. Oh, well, this is the content of the subscription number. Then in fact, the most important function of the subscription number is actually one.

What do you mean by opening the entrance to the group and opening the gap? It is how others enter your community through your official WeChat account. This is a problem. How can I enter this community after paying attention to your official WeChat account? So do something at work, how to open the entrance of this group, and let the official WeChat account, the person who is concerned about you by others, naturally join your community. First of all, you need to make a permanent temporary link article on the official WeChat account. I will share with you how to do this article now, that is, you can click on the graphic material and add graphic documents in the background of the official WeChat account. Edit an article you have edited, then save it, and then send it. It's not mass mailing. It is sent to a single user. You can choose a window where you can chat with your fans. If you choose to push it to one of them, you can push it to you, give yourself a micro signal and send it to him in groups. Then you can search this article on your mobile phone, right? However, opening it is actually a temporary link, because there is no mass posting and no release. This is a temporary link. You can copy it and link it down, and then generate a QR code from this link. Then I can see whether this article is right or not after direct appraisal. So how to make a fuss about the content of the article is to put your group QR code, and you and your community group owner's personal number QR code will open the entrance. So why do you want to do this? Put it on. The group is nothing more than someone clicking on this article, and he can identify the QR code of the area and directly enter the group, right? This is the second one, that is to say, when each WeChat group is full of 100 people, the people behind it can't join the group if they want to identify it, because once they buy 100 people, they need to go to the group members to invite this person to join the group, so this is why we put the QR code of the group owner's personal number, because it can join the group when the group is full of 100 people. Then, if we just link articles about snacks permanently, we can also use the web page. We can make a web page, that is to say, we can use a web page, then directly put the article we just made on this web page, and then use the web page as a link to generate a QR code. Just go to the official WeChat account, so why do you want to make a webpage? It doesn't need a web page, and it won't worry about being blocked, because if your official WeChat account has some induced sharing and so on, it will be blocked again, but if you use a web page, it's only your domain name at most, but it doesn't matter. Can my domain name still be used on another web page? Then you can also use the group QR code and your personal QR code just mentioned, which can be done by live code technology. How did Real Madrid do it? I recommend a platform here. Ma Yun is the cloud of code cloud. In this context, everyone can do your job. Yes, it will automatically switch between your group QR code and your chip. If you buy 90 people, it can switch automatically, or you can ask technical developers to help you develop this web page. This is a very simple thing. The main worry is that I don't know how to operate. This is the subscription number.

Fourth, how to stick to customers:

Let's take a look at the role of service number in group fission. We want to see the screenshot below. You can see that these are just a few pictures. If you see the first picture, this is a screenshot of my service. There is a generated poster in the lower left corner immediately. The first is a mass production poster, this one. You can see that I clicked to sign in successfully, and I have a score card, so I will remind you to the day. Second, I click to generate a poster, which is to form my own fitness poster. How can it remind me of class? It will remind me to circle it. Then, of the two functions of this function, one is the sign-in function, and the other is the main use of our symbol. The main function is to provide sign-in posters by punching in. Why do you want to do these two functions?

In fact, we do these two functions in order to stick to users, let users have habits and dependence, keep fit and greatly improve our retention rate. Why are we doing this? This logic must be clear to everyone. I'm not talking about this function. I'm talking about why we should operate the service number and why we should operate these small details. Everyone understands this logic. I just want us users to get used to it. Improve my retention rate, and the advisory members of fans will not be lost quickly. The other thing is that it made these posters. Naturally, everyone has a characteristic, that is, love to show off. Then I signed up for the 40th day, 30th day, 50th day and so on for a long time. Naturally, I will take the initiative to push this poster to my circle of friends and so on. I will take the initiative to push this thing, not that it is a user, but that I will help myself push something to help me split. Instead of me forcing him to go, you must send friends every day when you hear this. These two meanings are different. One is induced by me, and the other is its own fission. Of course, the effect of autonomous fission is also better. It is the user who actively helps me pull people, not that I force him. So the most important logic is that I set these two functions to make it dependent, to make it dependent, and then to make it fission and survive. Everyone must remember this logic. Every link I do has a logic and a connotation in it. Not only did I just design this thing, but what kind of superficial things have deeper meaning, and then how are these two functions realized? We are looking for a technical team to help us develop these two functions.

A case study of verb (abbreviation of verb)

You can use other WeChat of other third-party platforms in the official WeChat account. For example, Wittmann and other third-party platforms can look for this feature. There is a sign-in, but the production of posters may still need everyone to find it. I just know that the most important thing about third-party platforms is not how to say and do it. The teacher told me about the software and some production methods. The most important thing is that you have to understand this logic. You can derive more ways to play. For example, it can be extended to more gameplay. For example, if you sign in integral mall, I will give you a penny for one day, and you will get two points for those two days, right? With this, you can exchange something more valuable in integral mall. For example, I practice yoga. When I reach 50 points and 20 points, I will exchange my yoga mat for a pair of electronic yoga for free. This is a thing to improve the user's sticky dependence. Everyone just needs to understand this logic, not just teach you. If you do this, I will do the same. Everyone should use this logic to extend more ideas and play OK. This is a symbolic notice. What does it mean? You can just extend your ideas a lot or refer to other people's practices. Then let's take a look at the following and see what posters and copywriting should do. Now let's look at these three pictures. This picture is some pictures that we can often see in the circle of friends, that is, some pictures split by composers. First of all, why do I say this poster and this copy is because we regard this community as a fish pond? Our fish pond has been built. How can we find fish? Where to find and where to fish. First of all, the role of seals and copywriters going there is actually a fishing rod. I hope my fishing rod doesn't work. I need to put bait on this public opinion to eat it, so as to pull him into the fish pond. This is logic. Whether you can catch fish depends on your poster and copywriting design. This is your balance and this is your fishing rod. As long as your balance is attractive enough, he can attract fish, right? Then, let's talk about the requirements of some drugs for posters and copywriting design. Anyway, Baidu bidding optimization, because everyone's aesthetic is different, so everyone has his own interests. The poster should be as tall as possible, a little more professional and professional.