Li Ning is an internationally renowned sports brand, founded in 1990, which mainly includes leisure sports shoes, clothing, equipment, accessories and other products. Li Ning actually has a processing factory in Putian, Fujian, but these factories are regular manufacturers. As a domestic brand, Li Ning has made great efforts in maintaining the brand quality.

Therefore, some of Li Ning's Putian shoes will be produced in Putian. Shoes are not fakes. Li Ning's shoes have anti-counterfeiting codes, which will be marked on the tongue of the left shoe. If you don't feel at ease, you can go to Li Ning's official website to make a fake inquiry. In addition, the factory system in Putian is very complete, and the quality and workmanship of shoes are not very bad.

Development strategy:

Li Ning Company adopts the development strategy of "single brand, multi-category and multi-channel", focusing on five core categories of basketball, running, fitness, badminton and sports life.

Brands dig deep into the core competitiveness of products, continue to strengthen the professional sports attributes of brands, increase investment in sports technology research and development and product performance optimization, and strengthen product reputation. At the same time, actively display the creative brand image and accurately capture and refine the trend elements.

In addition to the core brand Li Ning, Li Ning also produces, develops, promotes, distributes and sells many other brands of sports products, including double happiness table tennis products, AIGLE outdoor sports products, Danskin dance and yoga fashion fitness products and Kason badminton products.

Reference to the above content: Baidu Encyclopedia-Li Ning