Strictly speaking, planning copywriting is an unprofessional statement, and planning and copywriting are two essentially different jobs. Copywriting often comes from the advertising industry, which is the abbreviation of "advertising copywriting" and is translated by copywriters. It refers to the use of words to express the content of advertising information, which is divided into broad sense and narrow sense. Advertising copy in a broad sense includes the writing of title, text, advertising language and the selection and collocation of advertising image. In a narrow sense, advertising copy includes the writing of title, text and advertising language. Because of the different nature of companies and units, the arrangement of copywriting work in planning is also different.

First, the main contents of hospital planning copywriting are as follows:

1, responsible for the promotion of hospital image and hospital-specific products;

2. Responsible for marketing and advertising planning;

3. Organize and implement various marketing activities;

4. Editing of internal publications and newspapers on various topics;

5. Responsible for the overall planning of the hospital website, including the planning of pages and activities;

6. Independently complete the creation and writing of keyword landing pages and website information of hospital websites;

7. Be able to independently complete the planning, writing and arrangement of various web topics such as brand and therapy technology, and guide the design;

8. Do a good job in network maintenance of existing projects, and provide planning ideas and promotion suggestions for bidding, consulting and other positions;

9, complete other work assigned by the leadership.

Second, the hospital planning copywriting work requirements are as follows:

1, college degree or above, major in advertising, Chinese, journalism, medicine or marketing;

2. Good writing skills and aesthetics, good activity planning skills, and solid Chinese writing skills;

3. Familiar with advertising and media promotion, strong independent operation and understanding ability, strong logical thinking ability, clear writing ideas, rigorous structure and creativity;

4, rigorous work, serious and responsible, strong sense of teamwork, good coordination ability and affinity, practical and willing to work, can withstand strong work pressure;

5. Successful case of copywriting planning is preferred.