Assist in the design and writing of various publicity and planning schemes of the company;
Responsible for the writing of publicity copy and publicity materials copy;
Responsible for writing the company's external media and advertising performance; ?
Assist the editing and editing of various publications of the company; ?
Regularly update industry information and write industry newsletter; ?
Responsible for the collection and arrangement of media soft articles and advertising materials.
Extended data:
Copywriting comes from the advertising industry and is the abbreviation of "advertising copywriting", which is translated by the copywriter. Refers to the expression of advertising information content through words, which is divided into broad sense and narrow sense. Advertising copy in a broad sense includes the writing of title, text, advertising language and the selection and collocation of advertising image.
In a narrow sense, advertising copy includes the writing of title, text and advertising language. Planning is the basis and framework of advertising system, and copywriting is a link (creative part of advertising) in advertising. The early stage of planning can involve a series of complicated processes such as market investigation, analysis and refining, and determine the creative direction of subsequent plane and copy.
Many enterprises have full-time copywriting, and only when they need to engage in some large-scale promotion activities, do business planning cases, write feasibility analysis reports and other projects with large demand, do they need to seek external cooperation. In the past, general enterprises would look for companies such as advertising and cultural media to cooperate.
References:
Copy-Baidu Encyclopedia