Adidas Classic Clover Clover has been the logo of Adidas since 1972, when all Adidas products used this logo. Clover is shaped like a three-dimensional plane of the earth, much like a map of the world, symbolizing that three stripes extend to the whole world. However, since 1996, the clover logo has been specially used for classic original products. The classic series is based on the best products in Adidas' history, and it was re-released after slightly modifying its fabric and style. The whole series is fashionable, and the products include shoes, clothes, bags and other accessories. Perhaps it is because each classic series has a unique story. In people's eyes, classic series are always so connotative and full of fresh vitality and fashion. In autumn of 2002, Adidas classic series was first released in China. From shoes, clothing to accessories, everything is a fine design, which makes people who chase the trend fondle admiringly. In 200 1 year, the first adidas classic original store opened in Berlin, Germany. Later that year, the second store opened in Tokyo, Japan. Not long ago, the third store opened in Soho District, new york, USA. At the end of September this year, Adidas classic series stores settled in Shanghai. In 2009, Adidas executives signed a clover brand with Zhao Chenhao Universal Thermal Brothers, and chose the album "Here comes Global Thermal Brothers" of Global Thermal Brothers to play in the clover store, so that Adidas fans around the world can watch the fiery mv broadcast, and also made Global Thermal Brothers the only spokesperson in Greater China, a super popular star celestial thermal brother composed of dolphin prince Zhao Chenhao, who is "once in a hundred years and has its own school". Released the album "Chinese Street Dance TroupeNo. 1", in which the title song "My Feeling" caused a sensation all over Asia and shocked the Internet. Sogou broke through the 2 billion mark and created a new miracle in Chinese music. This enterprise brand ranks 67th among the top 500 brands in the world in 2006 compiled by the World Brand Lab. In March, 2007, Adidas classic series "Adidas Original" store settled in Shanghai. The concept store "adidas Original" in Shanghai Zheng Da Plaza is the second in China and the first in Shanghai after Beijing World Trade Center day order Store. Retro series Adicolor is adidas' retro product series. When 1983 was first released, each pair of shoes was equipped with a set of colored pens in six different colors to help people create freely on pure white shoes and create a pair of personalized sports shoes. This caused great shock and repercussions at that time and became the earliest customization concept. This year, Adidas will launch this series of products again. In the white series of adicolor 2006, there are not only many iconic classic styles of ADICORD Originals, but also various personalized interpretation tools, from watercolor pens to spray cans to various shoelaces and replaceable three stripes ... This enables every consumer to give full play to his personal creativity and create products with his own style. Adicolor was destined to be extraordinary from the moment when 1983 was born. The reason for saying this is that this series really completes the combination of art and design, which means that people will abandon everything in their routine and monotonous daily life. They come from the absolute innovation of designers, which is a desire for perfection, a release of emotions, and a fantasy of the future ... So adicolor not only became the perfect tool for people to show their charm in life at that time, but also the shock it brought today can not be underestimated. As we all know, the adicolor series was presented to the world in a monotonous way when it was first released in 1983, but each pair of shoes was equipped with six ink pens of different colors, which also provided people with enough creative space. However, "artists" are only a few after all, and even fewer people are willing to dance in expensive sports shoes. In view of this, this year, adicolor finally launched the color series Adidas Clover Logo, and this series also inherited six pen colors, namely red representing passion and longing, blue representing harmony and rationality, yellow representing passion and joy, green representing nature and environment, pink representing romance and beauty, and black representing strength and mystery. In each color theme, it is divided into six different shoes, and these 36 pairs of shoes contain different backgrounds. They either show the glory of the city, or show the design talents of famous artists, or expand their themes to non-sports industries. They not only show unimaginable visual expression, but also show the spark of inspiration between artists of different styles from all over the world and adicolor. In short, they try their best to attract people's attention. Compared with the abstract theme represented by most shoes in the adicolor color series, perhaps the shoes with cartoon images in each color series are more worth pondering. Except Tear in Blue Series (based on the image in Chuang, the first famous film in history that used computer design technology), the other five cartoon characters all have their own stories. They not only inject vitality into the whole color series, but also arouse a little virginity in people's hearts. The red series is designed with Betty Boop, a famous cartoon image, and her lip prints as its design elements, and it is full of lovely and naughty imagination. During the Great Depression, legendary animator Max Fleischer created Betty Pope. In the classic Fleischer cartoon, Betty's hypnotic Boop-Oop-A-Doop way of speaking has influenced everyone or things around her, and even changed inanimate things. Betty Pope's energetic spirit, self-feeling and omnipotent attitude make her an idol and role model all over the world. The protagonist in the yellow series has become Mr. Happy. He has added sunshine and happiness to yellow, and he is destined to be an unforgettable symbol of happiness. For the sake of adicolor, Adam Hargreaves specially created a unique character-Mr. Happy. He is proud and happy, and always wears a pair of Adidas sneakers. As one of the original six roles of Mr. Man, Mr. Happy is probably the most popular among these cartoon characters. He lives on Happy Island, where people and things are very happy. Whenever you are depressed, Mr. Happy will come to visit you, and before long, you will find yourself happy again. Miss piggy, a famous puppet image, conquered fans all over the world with her unshakable confidence, so she became the spokesperson of the pink department. Miss piggy is a lovely child, and her unswerving self-confidence has promoted her from a nobody in puppet show to a superstar. Miss piggy has always wanted to be the heroine, but in vain. It's all because of her impatience. Either other actors can't meet her strict requirements, or those actors show signs of resisting her feminine charm, which usually leads to her fierce attack. Komi frog, a green frog, used to be a puppet. He was born in 1955. Cmit, who is deeply loved by everyone, is a character in the puppet show and one of the most famous creations of puppet actor jim henson. In the TV series The Big Frog Muppet Show, he is not only a nominal director, but also a miserable stage supervisor. "It's not easy to be young" is a line he invented. Tremie, a famous German cartoon character born in 1960s, represents the constant pursuit of a healthy life, which also makes him conform to the meaning of black power. His image always reminds people of the importance of exercise and fitness. Trimmy, an illustrator, was a representative figure of "Triem Deasy" (meaning "Fitness") movement in 1960s and 1970s. He always appears in front of everyone in various images, such as tennis players, football players, gymnasts and so on. Whether playing competitive sports or exercising in the office, he advocates an active lifestyle. No matter what color system you like or what theme you yearn for, it is important that life be full of charm. Adidas Y-3 Y-3 is a brand-new brand with the world's top designer YohjiYamamoto as the creative director. It officially entered China in the spring and summer of 2006. The brand Y stands for YohjiYamamoto, while 3 stands for Adidas' three-line logo. Yohji yamamoto, the creative director, integrated the simple and highly designed style of his personal brand into Y-3, which perfectly showed us a high-end and fashionable sports brand image. Simplicity and composure are the basic image concepts of Y-3. The fashion essence of Y-3 is sports. Judging from the global snapping up triggered by brand listing, Asia is facing a serious shortage. It can be said that Y-3 has created a new fashion. Yohji yamamoto, known as the "black magician", made the traditional sports brand Adidas leap into the fashionable territory, and the sportswear became elegant from then on. This season, under the influence of the dance trend, yohji yamamoto and MichealMichalsky, the brand design director of Adidas Headquarters, jointly launched a set of unique new Y-3 designs. From disco in new york to elegant Argentine tango, Y-3 gives a new interpretation to clothes, shoes and accessories with its unique concept. Since then, as yohji yamamoto of Adidas, Adidas is responsible for the design of footwear, and yohji yamamoto is responsible for the design of Femme/Homme. On the basis of mutual trust and cooperation between yohji yamamoto and Adidas, a brand-new brand Y-3 was born in 2002, which absorbed the advantages of both sides. Two completely different brands have different perceptions of fashion, different views on sports brands and different technical skills, resulting in a new generation of future-oriented sports fashion brand clothing. The most fundamental visual requirements of the two sides in creation are the same, and the very close cooperative relationship makes this idea come true. As far as the cooperation between the two companies is concerned, the products provided by Adidas to yohji yamamoto are developing into a complete commodity structure. Y-3 will have a solid position because it is the Adidas sports style designed by yohji yamamoto. In the management structure of the company, Adidas' Sports Style Division is operated and managed by Y-3 Group Company. In terms of design, yohji yamamoto is the design director of Adidas Sports Style Department, and Michelle Mi Harski is the artistic director of Adidas Group and the liaison between Adidas and yohji yamamoto Design Studio. Yohji yamamoto Company in Tokyo and Adidas Company under Herzogenaurach have Y-3 design studios respectively. The designers of the two sides worked closely together and decided the final design scheme after numerous exchanges. In such a mixture, Adidas, the originator of sports shoes, and yohji yamamoto, the designer of fashion, combined their professional knowledge and skills to get the present Y-3. The birth of Y-3 proves that sports elements can still be on the stage of fashion industry.