Second, the start-up funds are mainly venue rent, gym sports equipment and coach's salary, which can be calculated according to the plan. Of course, this plan must make a specific market research according to the local interest in fitness, estimate the number of people who come to the gym every day, and estimate the turnover, so as to work out the plan of capital input and output, and determine the investment scale according to this plan.
Third, the location of the place only depends on the positioning of the consumer groups in the region or where the main consumer groups are. Choosing the address of these consumer groups is a contradiction. Of course, the rent and area of the venue need to be considered at the same time. However, it is suggested that the site area should be the main site selection principle, and the large area is easy to operate.
Fourth, the decoration only requires simplicity and cleanliness, the wall requires mirrors, and the floor is better with wooden boards or carpets.
The commonly used equipment in the gym are: 1) strength trainer; 2) Running trainer [3] Rowing trainer; 4) stepping machine; 5) Simulated swimming trainer; 6) Skating exerciser.
Fifth, we should strengthen the process management in the business process, that is, divide the customer's consumption process, that is, the exercise process, into some steps in detail, and divide the staff into some groups according to the process, so that they can perform their duties and do their own things. You can also hire a coach to carry out professional fitness training for your guests.
Sixth, in the pricing strategy, it is advisable to adopt popular prices, expand the number of customers, and implement "small profits but quick turnover". And scientifically plan and arrange exercise time. In terms of service, we can consider properly matching several drinks and snacks to sell food, which not only provides convenience for guests, but also increases the income of business projects for ourselves.