Tourism industry analysis "img _ height =" 241"img _ width =" 640 "data-src ="//imgq8.q578.com/ef/0327/2cee6349d711334. I. Background
At present, with the improvement of material living standards, people's desire for "health, happiness and longevity" is getting stronger and stronger, but simple health preservation has been difficult to meet people's pursuit of high-quality life. With the rapid development of leisure tourism, health tourism has ushered in a huge development opportunity. This is a compound industry of big health industry and tourism industry, but it is also an important format of leisure and holiday tourism, global tourism and rural tourism. China attaches great importance to the integrated development of tourism and health service industry, actively promotes and implements the healthy China strategy, formulates the standard of "National Demonstration Base for Leisure and Holiday Tourism", and starts the compilation of the standard of "National Hot Spring Leisure and Holiday Tourism", and plans to build a perfect leisure and holiday service system by 2030. The industrial development of pastoral+health+health preservation model is unstoppable.
Second, the necessary conditions for developing rural leisure tourism
1. Geographical resources
Generally speaking, areas suitable for developing rural leisure tourism should have good ecological environment and climate conditions, which is an important basic condition for realizing a healthy life. On this basis, according to the characteristics of different local resources and market demand, develop a healthy town that integrates different industrial systems, such as religious culture, longevity culture, hot spring resources, pharmaceutical industry resources and so on. Relying on the good climate and ecological environment where the project is located, we will create health care formats such as ecological experience, holiday health care, hot spring spa health care, forest health care, mountain summer health care, island cold health care, lake health care, mineral health care, and pastoral health care. Create leisure farms, health resorts, health valleys, hot spring resorts, eco-hotels/homestays and other products to form an industrial system of ecologically healthy and healthy towns.
Tourism industry analysis "img _ height =" 482 "img _ width ="1280 "data-src ="/imgq8.q578.com/ef/0327/3275e0267d807cf2.jpg "src ="/a20202. 2. The function is clear
Rural leisure tourism should develop its unique functions. Taking the sports industry as an example, relying on the topography and resources such as mountains, canyons and water bodies, we will develop outdoor health products such as mountain sports, water sports, outdoor expansion, outdoor camping, outdoor sports, orienteering, health care sports, extreme sports, traditional sports and hiking adventure, so as to promote the deep integration and development of sports, tourism, vacation, fitness and competition. Hot spring health holiday, we should use the theme culture to create differentiated hot springs; Innovating the way of hot spring leisure; A landscape hot spring built on the mountain, integrating the environment and attaching importance to nature; Innovation breakthrough of management service.
3. Large-scale
Because rural leisure tourism integrates health care, medical beauty, eco-tourism, cultural experience, leisure vacation and sports health products, the project usually covers a large area and has a high investment.
Tourism industry analysis "img _ height =" 427 "img _ width =" 640 "data-src ="//imgq8.q578.com/ef/0327/088f6f647865729f.jpg "src ="/a2020/img/data-. Third, suggestions on developing rural leisure tourism.
1. Accurate positioning and brand building
Leisure and holiday tourism should fully consider its rich biodiversity and outstanding mountain characteristics, grasp the advantages of backwardness, carefully design leisure and holiday experience activities, and build a high-quality, high-grade leisure and holiday tourism demonstration model. In the process of construction, we should adhere to the four principles of ecological priority, combination of medical care and nursing care, local characteristics and high-end construction. On the basis of effective protection of ecological environment resources, we will dig deep into cultural resources such as climate health, strong medical health and sports health.
2. Give full play to advantages and enrich the product system.
Based on long-term development, in view of the uniqueness and differences of resources in different regions, we should scientifically plan functional divisions and development progress, create highlights of recreational experience according to local conditions, meet multi-level consumer demand, and strive to build a diversified and multi-level recreational tourism product system.
3. Improve tourism facilities and differentiate development.
According to different levels of tourism demand, gradually optimize and improve the recreational tourism environment, and build a high, medium and low-grade recreational service system of "eating, living, traveling, entertaining and raising". In the near future, we will focus on the construction of internal comprehensive infrastructure such as water, electricity, roads and communications in various functional areas in Yang Kang, as well as supporting facilities such as parking lots, toilets, garbage and sewage treatment, so as to enhance the accessibility and attractiveness of the scenic spots.
Tourism industry analysis "img _ height =" 427 "img _ width =" 640 "data-src ="//imgq8.q578.com/ef/0327/62e79b7348f26682.jpg "src ="/a2020/img/data-. 4. Cultivate talents and build a talent system
Talent is the core element of tourism development and the guarantee and premise of medical care service quality. It is necessary to learn from the management experience of excellent leisure and holiday scenic spots at home and abroad, formulate a scientific human resource management system, speed up the construction of leisure and holiday tourism talent team system, build a platform for recruiting talents and attracting talents, and build a highland for leisure and holiday tourism talents. Explore the construction of health care cooperation and exchange platform, strengthen cooperation with relevant institutions and organizations at home and abroad, hire relevant scholars and professors as consultants, introduce compound talents with medical, health care, nursing and other professional knowledge, and be good at tourism management, vigorously carry out skills training for employees, tap the potential of employees, gradually cultivate employees with excellent quality, and establish and improve the forest health care tourism talent system.
Four. conclusion
To develop rural leisure tourism, we should take effective measures to establish a benign interaction mechanism between ecological resources protection and tourism development, grasp the ecological red line, strictly control the development intensity, rationally tap the economic value of ecological and cultural resources, and transform resource advantages into economic advantages. At the same time, in terms of enriching and expanding the leisure tourism product system and giving play to the core role of regional important ecological barriers, we should explore and develop leisure tourism industry, a development mode and way to promote the protection of ecological resources, and achieve a win-win situation of ecological civilization and economic benefits.
Tourism industry analysis "img _ height =" 854 "img _ width ="1280 "data-src ="/imgq8.q578.com/ef/0327/c6ae5af92bda8056.jpg "src ="/a2020.