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Analysis on the Function of Property Management in Real Estate Enterprises

1. Property management promotes the development of real estate enterprises.

1. 1 Modern property management has become the whole process management service of real estate development.

Usually, property management is carried out after the property has been delivered for use, and related management and services are carried out after the owner moves in. Therefore, traditional property management methods usually bring irreparable defects to property management. For example, when there are problems in the function and quality of the property, the property has been delivered for use, so it is often difficult to achieve better results if it is to be repaired on the basis of completion. With the development of modern real estate, property management has gone deep into the stages of real estate planning, design and construction. Therefore, the function and quality of the property can be adjusted in time in the planning, design and construction, and the effect and quality of product design, production and use can be improved. In addition, modern property management can realize the organic combination of property construction, use and management in the process of real estate development and construction. Mainly reflected in: in the planning and design of the real estate, the integrity, rationality and convenience of the property area are taken into account in the overall planning of the real estate, which can avoid the inconvenience in the use and management of the real estate due to too much consideration of the supporting facilities and cost saving and construction convenience, resulting in the lack and contradiction in the management and use of the real estate in the later period, resulting in the overall imperfection of the real estate. The combination of real estate management and real estate development management makes us pay more attention to the users and residents of real estate, examine the quality and function of real estate from the professional perspective of real estate management, optimize real estate planning and development, help real estate enterprises save material and financial resources, achieve better construction results, improve the comfort and convenience of real estate use, and improve the efficiency and quality of property management.

1.2 Property management services promote the sound development of real estate enterprises.

The main function of property management is to provide relevant management and services for property owners and users, create a civilized, safe, clean and comfortable working and living environment, and promote the preservation and appreciation of property. In this process, on the one hand, property management prolongs the service life of houses, on the other hand, it improves the living quality of houses. Generally speaking, by extending the service life of the house and its appendages, the average cost of the house can be reduced, people's living and use feelings can be improved, and the value of the house can be maintained and increased. According to relevant surveys, people are most concerned about the quality of property management besides price, location and external environment when buying a property. The quality of property management service is high, which brings better feelings to owners and users, relieves the worries of buyers and objectively and effectively promotes the development of real estate enterprises.

2, to promote the development of real estate enterprises property management measures

2. 1, play the role of property management in the real estate development process.

To give full play to the role of modern property management in real estate enterprises, we must actively participate in the whole process of real estate development, including project selection, project planning, project construction, real estate sales and other processes, so that the whole real estate development should consider the unified planning of property management and solve related problems. For example, in the planning and design, public facilities are taken into account, and the whole developed community is complete, clean and orderly, which is conducive to optimizing the living environment and promoting housing sales. For example, a real estate development company in Liaoning develops a residential area, and property management participates in the whole process of planning. Therefore, the real estate company will reduce the living area by 4,000 square meters, increase the leisure square in the residential area 1.600 square meters, increase the greening rate by 5%, and pay attention to the related work of property management and environmental optimization, which is favored by buyers. When the average house price of the community is slightly higher than that of the surrounding communities, the community will be sold out immediately after the opening.

2.2, pay attention to the property management capital investment.

Real estate development enterprises usually have no direct economic benefits when investing in property management funds, but the paper format actually has huge potential benefits. For example, the investment in supporting facilities and landscaping will have a direct positive impact on the owners, forming a vivid advertising effect, which is more convincing than advertisements on newspapers, television or bus platforms. The effect of property management usually exists with the existence of property, so the concept and pursuit of real estate development enterprises will be presented through the content of property management for a long time.

Capital investment in property management mainly includes: investment in supporting service facilities, such as schools, shops, clinics, restaurants, fitness places, etc. This shows that the quality of life of community owners can be guaranteed and improved. For another example, the landscape design, greening and roads of the community can create good supporting services for the community. Hydropower, like other energy supplies, is a necessity for residents' life. Therefore, when making capital investment related to property management, we should try our best to consider sufficient tap water supply and power supply capacity, especially the power load. With the variety of household appliances becoming more abundant, sufficient redundancy should be considered in the power supply load of residential quarters.

3. Key points that should be paid attention to in property management during real estate development.

When property management participates in the whole process of real estate planning and development, it should combine the characteristics of the whole process and grasp the key points. It mainly includes: real estate planning and design, construction supervision and completion acceptance.

3. 1 planning and design.

Property management inevitably needs working space and places, so in real estate development, we should plan the relevant places of property management from the overall benefit and macro perspective. Some real estate development enterprises ignore the future development of property management, even basic public facilities, but focus on building more houses, which leads to the lack of public facilities space required for property management after the completion of the community. On the one hand, it leads to the decline of the quality of life in the community, on the other hand, it leads to the low satisfaction of residents in the community and affects the image of developers.

3.2 Construction supervision.

After the house is completed, the property management company will not only take over the completed building, but also manage the property for a long time. Therefore, property management usually needs to coordinate and solve the engineering problems that are prone to problems in property management at the initial stage of construction to avoid maintenance after residents move in. At the same time, it can reduce disputes with residents, reduce waste, and avoid problems left over from the later period, mainly including: water leakage in kitchen and bathroom, how to arrange water pipes and power supply pipes for convenient management, improve safety, and water leakage in wall. In addition, in the process of construction, property management should try to understand the internal structure of the property and master the pipeline layout, room layout, building material efficiency and so on. To lay a good foundation for the development of property management after the house is completed in the later period.

3.3 Completion acceptance.

Property management enterprises should carry out detailed quality inspection. As mentioned above, the impact of residential engineering quality on property management will be long-term. Therefore, in order to carry out the work smoothly and safeguard the interests of the owners, the property management company should seriously accept the project. It mainly includes: whether the water supply and drainage pipeline is unblocked, whether the power supply line meets the safety standards, whether the building wall leaks water, whether the cross section of the power supply line is reasonable, whether the security door meets the safety requirements, whether the reserved tunnel for telephone and TV is complete, and whether the load of the elevator pump is sufficient. All these should meet the quality requirements. For problems that do not meet the acceptance criteria, the construction department should be instructed to rework or carry out rectification to lay a good foundation for the smooth development of property work in the later period.

Present situation and countermeasures of healthy development of property management

First, the status quo of the property management market

After 2002, with the development of the real estate industry and the continuous improvement of the real estate market, with the joint efforts of the property authorities and the vast number of property management enterprises, people's concepts and consciousness began to change, and the business philosophy of property companies also changed. In order to meet the needs of market development, property management companies have gradually made efforts in how to manage communities, how to serve owners, how to win the market, and how to solve property disputes. Property management began to develop from the initial single mode of security and environmental cleaning to many service fields such as housing and related facilities maintenance, greening maintenance and residents' living service, and became one of the important contents of comprehensive community management.

As an important supporting "software" for urban development, property management has increased rapidly with the development of economy and society, and * * * attaches great importance to it. Property management enterprises constantly standardize their own behaviors and improve their service quality in their development. However, due to the short introduction time, owners lack understanding of the property management industry, and there is a big gap between the service capacity and demand of property management enterprises, and more and more problems are caused by property management. Specific performance in the following aspects:

1. The owners haven't adapted to paid services, so it's hard to collect property management fees.

1. Due to the influence of traditional welfare housing consumption mode, it is difficult for owners to adapt to the consumption concept of modern market economy, and they want to enjoy services but are unwilling to pay the corresponding management fees, which makes the collection of property management fees a big problem. The existence of this concept, to a certain extent, has affected the good external environment support for the development of the property management market.

2. The relevant legal system is not perfect, which leads to the fact that in the actual charging process, the owner who refuses to pay can only urge him to pay the fee, but has no right to take compulsory collection or punishment measures, resulting in free service for the non-payer, and the payer can not enjoy the service that matches the quality and price. The imbalance of income and expenditure leads to the property company's service quality being reduced because it can't get the due return, and the decline of service quality makes more households unwilling to pay fees, which has caused a vicious circle and seriously affected the healthy development of property management.

Second, the owners are not clear about the functions of property management companies.

Some owners think that the property management company should be responsible for all the losses of the owners, including personal injury and property losses. Due to the unclear understanding of the functions of property management enterprises, the owners arbitrarily broaden the extension and connotation of property management, advocate absolute service and unlimited responsibility for property management enterprises, and the responsibility is beyond the reasonable scope, which has increased the heavy burden on property management enterprises and seriously affected their development.

Third, the quality of employees is low, and property management companies lack competitiveness.

With a large number of talents flocking to big cities and coastal cities, some small and medium-sized cities are short of human resources and professional property management talents. Property management includes comprehensive services such as public security, sanitation, transportation and greening. And a large number of skilled personnel and professional and technical personnel are needed in various positions. At present, most employees of property management enterprises are temporarily recruited, and most of them have not received good education, received necessary training and lacked necessary cultural knowledge and professional skills. They only regard property management as simple security and cleaning work, without forming a professional management team, which leads to the lack of specialization and standardization of their management, the difficulty in providing services and the lack of guarantee of service quality. In the absence of an effective competition mechanism, there is a lack of professionalism and service awareness in the work, and the property management work is only positioned on the surface repair, which causes the property management enterprises to ignore the owners' needs, have low work efficiency, and the quality of property services provided is difficult to convince the public, and the owners' satisfaction is not high, which eventually leads to the contradiction between the enterprises and the owners, which directly affects the competitive viability of the property management enterprises. Therefore, having professional property management talents is the foundation for the development of property management enterprises in small and medium-sized cities.

The four property management companies only pay attention to management, not service.

Property management companies have no sense of market and competition, and the format of the paper is "emphasizing management over service, emphasizing income over salary, emphasizing self over coordination". Through the analysis of previous property disputes, it is found that many contradictions are caused by the reversal of the primary and secondary relationship between property management companies and owners. Property management is a job with service as its essence and service as its embodiment. If the property management company can correctly understand its own position and change the traditional management consciousness into service consciousness, many contradictions will be solved. Property management companies should fundamentally correct the problems faced by the industry development at this stage, change and update their concepts, and make enterprises enter the track of sustained and healthy development. If we can name the property management company as a property service management company, it will greatly change our service management consciousness.

Second, the countermeasures and suggestions

Property management plays an active role in building a harmonious community, improving the quality of life of residents, beautifying and optimizing the environment, and enhancing the sense of community security. However, in order for the property management company to truly enter the track of healthy development, it still depends on the understanding and support of all community owners, the support and help of property management departments, streets and communities, and the unremitting efforts of the property management company itself.

Vigorously strengthen publicity, cultivate the concept of car owners' paid consumption, and solve the problem of difficult charging.

Carry out various publicity activities, vigorously publicize property management knowledge and property laws and regulations, focus on cultivating the service awareness of property companies and the market awareness of owners, and improve the awareness, acceptance and cooperation of citizens and units on property management. Increase the publicity of property management fees and management methods, clarify the status, rights and obligations of both parties in property management, and let residents feel at ease and pay fees consciously. Property companies must work hard on the quality of service, provide the best service for the owners, and let the owners pay the fees willingly. At the same time, property management companies can use legal weapons to improve the collection rate of property management fees, and those owners who refuse to pay property management fees unreasonably can solve them through legal channels.

Second, strengthen the construction of local property management laws and regulations and the function construction of property management enterprises themselves.

1. The promulgation and implementation of "Regulations on Property Management" and "Measures for the Administration of Property Service Charges" provide legal protection for resolving disputes between property management companies and owners. However, the current property management laws and regulations are not perfect and lack of operability. In order to speed up the marketization process of property management, the city should introduce new policies and methods of property management fees, so that property management can be on the track of legalization.

2. Strengthen the function construction of property management enterprises. First, clearly distinguish the responsibilities of property management from public institutions such as water, electricity, heat, cable TV and garbage removal. Property management companies may accept the entrusted collection fees, but may not charge the owners extra fees. Introduce relevant management norms, clarify the relationship between responsibilities and rights of relevant parties, and clarify the charging standards for property management, so that property management can be followed by rules. Second, the relevant departments should standardize the early property management, attach importance to and do a good job in the organization and construction of the owners' meeting and the owners' committee, advocate fair competition, and guide and supervise all parties to fulfill the property service contract. The third is to set up property management industry associations to coordinate the differences and contradictions between owners or owners' committees and property management enterprises, and guide property management enterprises to consciously enhance their service awareness and continuously improve their service quality. 【LunWenData。 ]

Third, strengthen the construction of talent team in property management enterprises, enhance service awareness and improve service quality.

Talent is the key to the success of an enterprise. Therefore, property companies should work hard on team building, service awareness, quality and skills. First, starting from strengthening the quality, select excellent professional property management personnel, maintenance personnel, landscaping personnel and other professionals to join the property service team, strengthen the training of property management concepts, business and other knowledge, improve the quality of employees in property management enterprises, build an excellent team with excellent skills, dedication and honest service, continuously improve the business level and service level of property management, improve the satisfaction rate of owners, and provide various services to owners with advanced service awareness and high-quality service level. Second, actively introduce advanced experience from economically developed areas, work hard on internal management, strengthen self-management, establish a scientific and effective implementation mechanism, and improve the market competitiveness of property management enterprises.

Fourth, strengthen the internal management of property management enterprises and properly resolve various disputes.

Property management companies should make great efforts to continuously improve the service skills of property management, rely on the community, innovate and increase service items according to the needs of owners, expand property management business to carry out profit-making activities, establish a benign economic realization mechanism to support industries, increase the hematopoietic function of property management, increase income, maintain the value-added of their own assets and expand reproduction, so that enterprises can solve various disputes in property management in time. At the same time, in view of the environmental and noise pollution disputes in the surrounding business premises, property management enterprises should actively seek contradictory solutions through legal channels. Make full use of legal and administrative means to solve all kinds of disputes between owners, property management companies, developers, public institutions and industry committees. In view of the difficulty in parking in the community, the property management community should actively guide the orderly parking of vehicles. Parking spaces in the residential area are tight, and it is really necessary to occupy the public * * * site to open a new parking lot. The industry committee will put forward an implementation plan, which will be implemented after obtaining the consent of all the owners and reporting to the relevant departments for approval, so as to put an end to the phenomenon of parking in disorder and ensure the smooth flow of roads in the residential area.

Three. Concluding remarks

As a new industry, property management should maintain healthy development, combine property management services with community management, urban sanitation creation, peace creation activities and spiritual civilization construction, form an overall scale suitable for local construction and development, pay attention to solving practical problems in property management, gradually realize the development and innovation of property management, and finally realize the unity of social benefits, economic benefits and environmental benefits, and improve the degree of modern civilization of the city.