Good prospects. Forward-looking Industry Research Institute's China Wearable Equipment Industry Market Prospect and Investment Strategic Planning Analysis Report points out that with the rapid development of mobile Internet, smart wearable health products, like smart phones, have gradually become a necessity in public life from playthings in the hands of a few elites or geeks.
Smartphones meet people's needs to obtain and share information anytime and anywhere, and smart wearable health products may become more important in the coming era of big data-after all, it meets people's health needs, which is definitely the most basic part of Maslow's hierarchy of needs theory.
In 20 14 years, the market scale of smart wearable products reached1500 million USD; It is estimated that by 20 15, the wearable device market in China will reach 1 149 billion yuan. In 20 15, global wearable device shipments are expected to increase by 92 million units per year, and will reach1530,000 units in 2020.
Compared with other wearable devices, medical care will be the most promising application field, followed by fitness and infotainment industries. Although wearable infotainment products such as GoogleGlass and smart watches are very popular now, they are still in the prototype or concept stage, and more practical applications are still in medical health and sports fitness.
Market analysis of smart wear in the new "blue ocean" 10 year in the future electronic consumer market
The rapid development of the Internet has led to the rapid development of many related industries, among which the electronic consumer products of science and technology have developed the fastest because they are closer to the lives of ordinary people. Terminal products such as mobile phones and computers have become an indispensable part of many people's daily lives and offices, and products such as headphones, speakers, smart watches/bracelets in market segments centered on them have also become very popular in recent years.
The progress of science and technology promotes the continuous upgrading of consumer electronic products. With the emergence and application of new concepts such as intelligent life and the Internet of Everything, in the next decade, mankind will enter the intelligent age in an all-round way, and the market will usher in many new opportunities. The upgrading of electronic consumer products will further enrich and facilitate people's daily lives.
The smart wear market is a new growth point in the electronic consumer market in recent years, in which the sales of TWS headphones, smart watches/bracelets, smart glasses and other products continue to grow rapidly. And with the upgrading of people's consumption and the change of health concept, this growth trend will continue to expand in the future and become a new "blue ocean" in the electronic consumer market.
This time, I love audio network will share the current situation of smart wear market and the development and development opportunities of smart watches as the top priority of smart wear products.
First, the status quo of smart wear market
1. What is smart wear?
Intelligent wearable device is a general term, which applies wearable technology to daily wearable products and carries out intelligent design and development. The use of the product can directly contact with the human body, help users listen to or watch content, or collect human health information to assist healthy exercise and medical treatment.
These include not only earphone products, wristband products and glasses products that have been widely used at present, but also smart clothes and auxiliary medical equipment that have not been widely popularized, as well as intelligent organs and implantable chips that may extend human capabilities in the future. Through the data interaction with smart phone or cloud connection, many rich functions are realized.
2. Development of smart wear market
The AMC model of China smart wearable device market given by Shenzhen Smart Wearable Industry Association shows that in 2006, smart wearable products entered the exploration period, and began to tap users' needs, try product forms and build a software ecosystem.
The most sensational thing in this period is the AR augmented reality glasses released by Google 20 12, followed by the second generation products. The futuristic design and brand-new interactive experience instantly detonated the market, but due to the immature technology, the shortcomings of the products were gradually exposed in the subsequent use process, which eventually led to the "dystocia" of the third generation products.
In 20 16, the market entered the start-up period, the main intelligent wearable computing system platform and big data service platform were built, and the service products based on healthy big data gradually matured. With the release of AppleWatch, the product form of square dial is very different from that of traditional round watch, attracting more consumers. And with the application of GPS, cellular data, health monitoring and other follow-up products, the smart watch market has risen.
In recent years, smart wearable products have ushered in a period of rapid growth, in which TWS headphones with relatively low technology content have become the most important force point, and sales have increased year after year. And with the addition of active noise reduction and other functions, it has been recognized by more people and has become the main growth point of consumer electronic products in recent years.
Other products such as smart watches, smart bracelets and smart glasses have also maintained their growth momentum. Among them, the combination of smart watch/bracelet and sports health monitoring function has formed a unique differentiated feature and has become a product sought after by many young people. It is widely regarded as the main development direction of the smart wearable market in the future.
3. Smart wear the future
At present, due to the limitation of product size, most smart wearable products need to be connected with mobile phones, PCs and other terminal devices to realize the application of various functions and data processing.
However, compared with other smart wearable products, smart watches are relatively large and can be equipped with more firmware configurations. Touch screen makes human-computer interaction more convenient and intuitive, and the way to wear it on your wrist is easier to control. With the continuous progress of smart watch technology, products are moving towards independent use.
After becoming an independent terminal product similar to a mobile phone, smart watches may gradually develop into the center of smart wearable devices, undertake data processing and cloud interaction of other smart wearable products, and become a multimedia access port, which is more convenient for users to use.
Second, smart watches will become smart wear centers.
1, introduction of smart watches
Smart watches are watches that have information processing capabilities and meet the basic technical requirements of watches. The use logic of smart watches is more inclined to mobile phones. Compared with traditional watches, smart watches not only have the function of checking time and date, but also have independent operating system, data processing center and numerous sensor units, thus realizing the functions of detecting healthy exercise, checking information and answering telephone calls.
At present, the products in the smart watch market can be mainly divided into three categories according to their functional positioning, namely, children's smart watches, adult smart watches and elderly smart watches. According to the form of product data interaction, it can be divided into three categories: Bluetooth version, Bluetooth /WiFi version and cellular data version.
Among them, children's watches are mainly aimed at children's safety, and have the functions of voice call, multiple positioning, one-click help, remote monitoring and so on. Adult watches focus on message reminding, music playing and sports health monitoring; Smart watches for the elderly focus on convenient control, health monitoring and intelligent reminder.
According to the survey report on the distribution of the most popular functions of smart watches by Shenzhen Smart Wear Industry Association, health monitoring, calling and sports management are the most popular functions of smart watches at present, and the popularity among respondents is over 60%.
2. The development of smart watches
Market sales volume
At present, in the smart wearable market, in addition to TWS headphones, smart watches are another major product with sales growth, and with the continuous enrichment of functions, battery life and performance improvement, sales have increased rapidly year by year.
According to the data report of CCSInsights, a market research organization, the global total shipment of smart watches/bracelets in 2020 was 654.38+0.93 billion, a year-on-year increase of 24%. Among them, the shipment of smart watches reached1.1.50 billion, accounting for about 60%. It is predicted that by 2025, the shipment of smart watches will reach 258 million. This is only the shipment of known brand products, and all shipments will far exceed this data.
At present, the market share of smart watch shipments is far ahead of Apple's AppleWatch, and Huawei's shipments will grow rapidly in 20 19 -2020. At present, Samsung, Fitbit, Huami and Garmin rank second in sales volume.
Smart Watch Industry Chain and Key Technologies
The industrial chain of smart watches is similar to smart watches, and the upstream mainly includes main control chips, sensors and algorithms, batteries and screens. The middle reaches include industrial design and technology, software and hardware solution providers; Downstream is the terminal brand manufacturer that suppliers and consumers contact.
At the key technical level, it mainly includes R&D and design capability, interconnection and algorithm. At present, smart watches are very mature in monitoring heart rate and blood oxygen. In terms of algorithms, many manufacturers continue to follow up and upgrade, and their accuracy is constantly improving. It is also perfect for data interaction between smart watches, mobile applications and the cloud.
However, the new health monitoring functions such as ECG, body temperature, blood pressure and blood sugar are currently supported by only a few products, and the data is not accurate enough. We can only analyze the changes of physical condition through fluctuations. On the other hand, it is the problem of battery life. Due to the limitation of watch size and battery technology, products with so many all-weather monitoring functions that can last for more than 3 days are good.
Smart Watch Market Opportunity
As a fast-growing emerging market, smart watches have great development potential in the future, although the head enterprises like Apple and Huawei have already shipped a lot.
For many other new smart watch brands, because smart watches are still in the initial stage of development, enterprises engaged in this industrial chain are basically at the same starting line except the first few, and enterprises standing in the industrial chain and the key technologies mentioned above will usher in new development opportunities.
On the other hand, in addition to rich functional applications, smart watches also have a strong decorative effect of traditional watches. Therefore, product design and product texture are also very important points of smart watches, which can achieve a very different product appearance and can also be recognized by the market.
Third, Shenzhen Smart Wear Industry Association
Shenzhen Smart Wear Industry Association was established in August 20 15. It is an officially certified smart wear association in China at present, and its member units cover more than 300 well-known enterprises in the field of smart wear, including finished product manufacturers, solution suppliers, original chip manufacturers and high-quality supply chain manufacturers.
The association continues to organize enterprises, universities and scientific research institutions to carry out technical cooperation around key issues of industrial technological innovation, break through the core technologies of industrial development, and form industrial technical standards.
Establish a public technology platform, realize the effective division of labor and reasonable connection of innovative resources, and implement the enjoyment of intellectual property rights; Implement technology transfer, accelerate the commercialization of scientific and technological achievements, and enhance the overall competitiveness of the industry.
Cultivate talents together, strengthen personnel exchange and interaction, and support the effective promotion of industrial core competitiveness. It is hoped that more enterprises in the field of smart wear will join the association to create an ecological chain of smart wear.
On July 29th, 200212002, "20021China Smart Wearable Summit" was successfully held, which won the support of 42 high-quality supply chains, service providers and brands in the industry, and more than 2,000 fans signed up, including relevant buyers, digital enthusiasts and people who are optimistic about this market and ready to enter.
The summit also had the honor to invite 17 big coffee in the industry to share the theme of smart wear. Among them, Zheng Yi, president of Shenzhen Smart Wear Industry Association, shared the market status, future development trends and opportunities in the field of smart wear with the theme of "Development trends and product trends of smart wear".
Fourth, I love audio network summary
Smart wearable devices are one of the main growth points in the technology electronic consumer market in the next few years, and many manufacturers have begun to lay out. In the current market, TWS headset products have become the main force of sales growth. Due to the continuous improvement of functions and performance, and the relatively few related technologies needed, the product update speed is faster, which further promotes the rapid growth of its sales.
Smart watches occupy an important position in the smart wearable market, and sales continue to grow. The independent operating system, data processing ability, screen, sensor and other configuration applications of smart watches are all developing towards miniaturization of mobile phones. In the future, in addition to the continuous enrichment of its own functions, it will also occupy the central position of smart wearable devices.
From the perspective of the whole smart wearable device industry, its future development potential is huge, the types of products that can be tapped are extremely rich, and the application of new functions is also in the development stage. At present, the entry threshold in the field of smart wear is relatively low, and all enterprises are basically on the same starting line. Therefore, whoever can make breakthroughs in product industrial design, key technologies, software and hardware solutions, and post-user services will occupy a dominant position in the smart wear market in the future.
According to IDC data report of international data company, in 2020, the global market shipment of wearable devices was 444.7 million units, which was a big increase compared with 20 19. Even during the epidemic last year, the shipment of smart wearable devices increased by 28.4% compared with the previous year, which is enough to glimpse the huge market of smart wearable devices. Forward-looking Industry Research Institute predicts that by 2026, the wearable device market in China will reach about 654.38+0023 billion yuan. At present, some mobile phone brands, such as OnePlus and OPPO, and home appliance company Gree are competing to enter the market.
Bright market prospects constantly attract brands with keen business sense to stop, and for any brand that wants to compete for smart wear track, it may not be possible to start from scratch without the system support of powerful smart wear technology companies and the corresponding technical support.
Microgram Technology independently develops and designs WearfitOS smart wearable operating system, and has many young and middle-aged technical backbones who have been engaged in smart wearable and big data platforms for a long time. They are proficient in software and hardware development of related products, have excellent R&D and innovative ability, and are at the forefront of the industry in health algorithms such as heart rate, blood oxygen and blood sugar. Micrograph is committed to the wearable ecological layout with the intelligent wearable operating system WearfitOS, providing partners and consumers with more cutting-edge wearable devices, closer collaborative services and more valuable content ecology.
What is the development trend of smart wearable industry, and what should the brand planning of medical-grade smart wearable devices do?
The future development prospect of wearable device market is still broad, and the development of smart wearable industry will get better and better, among which the market demand for professional medical-grade smart wearable devices is greater. Doing a good job in brand planning of medical-grade smart wearable devices requires rich experience and professional ability. China's Osseth brand planning in the industry is very professional, you can ask them. Help VivaLnk transform its technology geographical brand advantage into brand advantage, and help it occupy two commanding heights: VivaLnk= global skin leader in flexible electronics, VivaLnk= global leader in flexible telemedicine wearable devices, _