With the sharp increase in sales of this kind of home fitness equipment, experts in the industry said that the COVID-19 epidemic has caused more and more people to pay attention to their own health, and the demand for exercise and fitness has risen sharply, so some simple sports equipment has become a must-buy option for many people.
Many netizens also said that the epidemic was repeated. In order to reduce going out for parties, but want to exercise, staying at home for exercise has become their first choice.
In fact, it is not only affected by the epidemic. In recent years, more and more people choose to exercise at home for reasons such as busy work, inconvenient schedule, wanting to use fragmented time to exercise, liking light exercise, and unwilling to waste time on the way to the gym. However, blind exercise may not only fail to achieve the expected results, but also risk injury. Therefore, online fitness classes have become popular.
Every day 15 minutes, easily losing a small belly is a more efficient fat-reducing exercise than running. Can I have a ten-minute yoga class at home before going to bed every day? Online courses have gradually gained people's love, and the fitness industry has gradually begun to tilt online.
According to the data of Zhiyan Consulting, the number of online fitness customers has increased rapidly in recent years, from104,000 in 2065,438+04 to125,000 in 2065,438+08.
At the same time, more and more offline fitness institutions began to set foot on the line. For most traditional gyms and yoga studios, prepaid membership cards and private courses are the main sources of funds. Without the support of liquidity, it is easy to go bankrupt.
However, it is becoming more and more difficult to get customers offline. Traditional methods such as distributing leaflets on the street are inefficient and costly, and the arrival of the epidemic has caused the traditional fitness industry to suddenly fall into a freezing point. Therefore, by building an online platform, while operating offline members, we also provide members with services such as live fitness classes online, and become an offline fitness institution with the help of online drainage. Self-help prescription? .