The whole font marked with the letter "A" is formed by the intersection of four arcs with different radii. The overall composition is simple and generous, full of movement. The bright red of the graphic represents the vitality and enterprising spirit of Anta. The spatial sense of circular arc construction shows the infinite development prospect of Anta people's entrepreneurship, while the variant "A" abstracts a soaring image, which shows the beautiful combination of strength, speed and beauty in sports in a very simple and summarized way, and widely symbolizes Anta's concept of pursuing Excellence and surpassing itself.

"Anta" is a square big character on the surface of the font, horizontal and vertical, stable and atmospheric, which implies the spiritual quality of Anta people's peace of mind to start a business and be a down-to-earth person, and fully demonstrates the business philosophy of Anta enterprises.

Sports public welfare

In 20 13, the "Olympic Public Welfare Cooperation Alliance" jointly sponsored by Anta Sporting Goods Co., Ltd. and the Chinese Olympic Committee was officially launched. It is reported that the alliance will pool the superior resources of the Quartet in the field of sports, further promote the Olympic spirit in China, and widely promote the development of national fitness.

On April 20 13, Anta Sporting Goods Co., Ltd. joined hands with the Chinese Olympic Committee, the Champion Fund and the Samaranch Sports Development Foundation to launch the "Love Bridge" public welfare project in Beijing. As the first caring enterprise, Anta donated sports equipment worth 20 million yuan.

As of May, 20 15, the Love Bridge Project has held landing activities in Ya 'an, Sichuan, Bird's Nest, Qitaihe, Heilongjiang and Xining, Qinghai. It is estimated that by the end of 20 15, Anta has donated sports equipment worth more than 65,438 billion yuan to hundreds of schools in more than 3/kloc-0 provinces and municipalities directly under the central government. ?