Public welfare activities are public relations practice activities that give people, things or money long-term sponsorship and support to a social public welfare undertaking. Publicity of public welfare activities is an important means for social organizations, especially some enterprises with good economic benefits to expand their influence and improve their reputation. The spirit of public welfare is the spirit of striving to improve the "public sphere".
Extended data:
The purpose of public welfare activities and the purpose of organizing public welfare activities have two aspects:
1, showing love and establishing a good image of caring about social welfare undertakings and having a high sense of social responsibility for institutions;
2. More convincing publicity opportunities than commercial advertisements are conducive to improving the visibility and reputation of the organization;
Therefore, the development of public welfare activities has been widely concerned by organizations with economic strength.
Baidu encyclopedia-public welfare activities