From 65438 to 0955, the famous American animator Walter Disney successfully built the world's first large-scale modern theme park-California Disneyland. He combined the colors, magic, excitement, entertainment and adventure used in making animated films with the functions of the mechanical amusement park that had declined at that time, so that the amusement form was expressed in a dramatic and staged way, and the theme plot was implicit and permeated in various amusement projects, which greatly improved the amusement mode. After the opening of Disneyland, it caused a great sensation and tourists flocked to it. This theme park quickly became popular all over the United States.
Now, theme parks have spread all over the world. For example, Disneyland in the United States, not only the Disneyland in Los Angeles is constantly updated, but also the youth stays forever. Orlando on the east coast of the United States, Paris in France and Tokyo in Japan also have Disney World, and Hong Kong Disneyland will open in 2005. The benefits of Disneyland that has been opened are very good, and Disney World in Orlando even came from behind, becoming the "theme park capital of the world" and the third largest tourist destination in the United States. According to statistics, there are nearly 1,000 large-scale theme parks in the world, with a total income of about 30 billion US dollars. Disney, Universal Studios, Liu Qishan and other theme park groups have also been formed. The theme park industry in Asia has also developed greatly in recent years. In addition to Tokyo and Hong Kong Disneyland under construction, there are Taman Mini Indonesia in Indonesia, Hausberg in Fukuoka, Japan and Lotte World in Seoul, South Korea. As for small theme parks, there are too many to mention. On the whole, large-scale theme parks with high popularity generally have good benefits, while small and medium-sized theme parks have their own advantages and different situations.
Second, the status quo of domestic theme parks
1989, Shenzhen OCT invested 1 100 million yuan to build the "Golden Rust China" scenic spot, and the investment was recovered in about 10 months. This is the first modern large-scale theme park in China (compared with foreign large-scale theme parks, it can only be regarded as medium and small). The attractive economic benefits of "Golden Rust China" made domestic immature investors extremely excited, and theme parks blossomed everywhere in China for a time. According to statistics, during this period, there were about 2,500 theme parks in China, with an investment of about 150 billion yuan (according to statistics, it was more than 300 billion yuan), of which more than 70% were at a loss, 20% were barely flat, and their profitability was insufficient 10%, and about 90% were difficult to recover their investment. At present, there are only a dozen large theme parks in China, of which less than ten are still profitable. Even OCT, the leading theme park in China, is going from bad to worse, and its prospects are worrying. Once Hong Kong Disneyland is completed and opened, its outcome is not difficult to predict.