Current location - Health Preservation Learning Network - Fitness coach - The title of the official WeChat account copywriter was written in an instant.
The title of the official WeChat account copywriter was written in an instant.
Eight ways to set the title of official WeChat account.

1, regular type, expressing the basic content information of the article.

Comments: Although the well-behaved writing is nothing new, it always gives people a very rigid feeling. But because it writes the basic information naturally and flatly, it can make the audience feel the overall meaning of the article for the first time. However, I suggest that you consider using some modifiers when using this method, so that you can highlight some new ideas in the ordinary.

2. Specific types: specify the content, define the audience, and attract the target crowd and people outside the target, such as the post-80 s and post-90 s, constellations and regions in a specific era.

Comments: Specific content gathers specific people, arouses * * * abuse, launches * * * topics, and finally produces specific effects. It seems that the scope is small, but it is not. It is precisely because of its particularity that after gathering a specific group of people, some seemingly unrelated people have a curiosity and finally click behavior. This way of writing can greatly increase traffic, but it's up to you how to extract this title.

3. Question type: Asking for help or asking questions produces a buzz, such as: Can money really bring love? What if the license plate was stolen by a thief and blackmailed? How to deal with the abnormal situation on the bus?

Comments: Online pushers are used to getting the attention of the audience in this way. They think that letting the audience sing is the premise to achieve the goal, and this premise is to extract a question title from the text. Looking at the online articles, most of the articles with this title are carefully planned, but this does not include some rookie problems. Imagine how effective it is to let the audience have a buzz and solve problems together.

4, bragging type: bragging does not pay taxes, as long as it is reasonable, blowing big and blowing special, but don't brag, for example: the eternal curse on the bus, having such a wife, let you get rich overnight.

Comments: How much is true and how much is false on the Internet, we simply have no way of knowing. Whenever we come into contact with some new knowledge, we can always see many articles by experts, full of hype and variety shows. In addition to feeling your own struggle history, don't forget to spread some successful data several times to warn and encourage others. This method is very effective to some extent. If we can seamlessly embed data into articles,

5. Attached climbing type: if you can occupy light, you can occupy light, but you can't shine. Everyone knows the star effect, such as the secret that Brigitte Lin is 20 years younger and Huang Lei's favorite kitchen utensils.

Comments: Butterflies can produce effects, and stars can also produce effects, and this effect is quite large and overwhelming. I remember when Dānlín won the Beijing Olympic Games, he threw his shoes at the audience. The next day, more than 65,438+100,000 pairs of Danlin champion shoes appeared in a treasure. This is the star effect. Everyone wants to use stars to get something. If they are obsessed with celebrities, it is equivalent to plating themselves with gold.

6. Time-limited type: designated activities within a certain period of time, such as XXX taxi software, free time, XX brand anniversary, free membership, opening of XXX restaurant, and enjoying half-price concessions within a limited time.

Comments: When the means of promoting sales are overused, new means appear from time to time. The advantage of e-commerce is that it can make unlimited purchases, which is also one of its disadvantages. Because it is infinite, marketing means must be unique to attract attention, because it is infinite, and customers must be required to see tangible benefits to retain users. As a result, new marketing methods such as limited-time snapping and spike came out. As mentioned above, are you fully prepared for server crash and limited-time marketing?

7. Common sense: Everyone will be curious about unreasonable things and keep asking questions. For example, when my husband comes back from a business trip, knocking at the door is actually that Lao Wang next door opens the door, and four women are playing with two ducks.

Comments: Unreasonable titles are often used to make the audience discuss from their own standpoint, which has attracted more attention. If it is an ethical topic, the number of hits will be huge.

8. Event type: related to hot things, afraid that no one will order it? If the star is photographed wearing a couple's costume, the truth: the trick of street barbecue.

Comments: If you connect to a hotspot, won't it be clicked?