In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale.
The most important feature of this model is that the promotion effect can be checked and every transaction can be tracked.
Online to Offline (English: online to offline), also known as offline business model, refers to driving offline operation and offline consumption through online marketing, online purchase or reservation.
O2O pushes the news of offline stores to Internet users through discounts, information provision and service reservation, thus turning them into their own offline customers, especially suitable for goods and services that must be consumed in stores. Such as catering, fitness, watching movies and performances, beauty salons and so on.
The concept of O2O was put forward by Alex Rampell at 20 1 1, and its English name is Online to Offline. It also combines offline business opportunities with the Internet and makes the Internet the front desk for offline transactions.
In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale. The most important feature of this model is that the promotion effect can be checked and every transaction can be tracked.