Foot bath shop marketing planning the first article? One dream, three goals?
? A dream? Let customers enjoy the feeling of beauty, experience the fun of health care, and build? Healthy angel? The lofty cause is the ultimate dream of our store. Adhering to the highest service concept, we strive for the health of customers and take customer satisfaction as our responsibility; Open up the foot bath market, realize brand awareness in the industry with professional knowledge and exquisite technical methods, and open up a new world.
? Three goals? Dedicate yourself to the lofty cause, become a professional and realize the value of life.
Noble moral quality is an important foundation for success, and noble careers will be respected, making everyone's future better, thus becoming professional and technical talents; Only professional and technical talents can become the best in the industry and finally realize their own life value.
Business planning:
I. Market survey
Through the investigation of services, technologies, goods and prices in the industry, we should make our own market positioning, highlight our own characteristics, fight the service war and price war well, learn more, keep pace with the times, change the simple pedicure mode, carry forward the health-preserving culture, advocate healthy life and truly maintain health with the goal of surpassing other companies in the industry.
Second, recruitment training.
Recruitment is mainly divided into advertising recruitment, online recruitment and newspaper recruitment. Recruit female employees with excellent image, temperament and skills, establish talent concept, carry out effective human resource management, regularly organize employees to carry out training in service etiquette, technical methods, in-store projects, pedicure professional knowledge, work attitude, team spirit, etc. The most important thing is to change traditional massage methods, old ideas and old concepts, impart new professional knowledge to employees, and advocate the service concept of pedicure service industry in the new era. Carry out long-term career planning for employees, train potential employees and train them in middle and high-level store management, so that they will become the backup resources for the company's future development.
Third, early advertising.
At the same time, we will integrate media resources and flexibly use various means of publicity, mainly newspapers and magazines, such as TV, TV short films, advertising videos, news articles, popular posters, VCD discs, leaflets of major hotels and other leisure places, etc., to establish our unique brand culture system and highlight the brand culture concept and core competitiveness.
Fourth, the highlights of marketing creativity
1. Establish a year-end interest refund system for customers.
Design a membership card similar to a bank card and establish a unique interest refund system in our store, so that customers will get an extra gift when they spend in our store, which is in line with the general consumer psychology of customers in the market.
2. Stored value card system
Using the new stored-value card system, combined with the advantages of other traditional stored-value cards and direct-selling membership cards, the development and design reflects the unique characteristics of our store. Customers who buy our stored-value cards can enjoy greater discounts on holidays, birthdays, year-end and celebrations. Buy 1000, send 200(8.34 discount), 2000,500 (20 discount), 3000, 100(7.5 discount).
Do one get one free activities.
In the early stage of the store's opening, in order to increase the popularity of our store, drive the passenger flow, promote the publicity in the early stage, and improve the popularity, and at the same time, in order to ensure that the technicians have clocks, jobs and a sense of hope and mission for the store's development, the "Do One Get One Free" activities were specially held, such as Consumption 198 yuan to send the project to 98 yuan.
4. vouchers
By issuing a certain amount of vouchers to the outside world, customers with vouchers can enjoy the preferential policies listed on the vouchers (except for individual goods in the store).
5. Set up chess room and other entertainment places for guests to have fun.
6. Establish customer consumption files, archive the consumption records of each customer, and track them regularly.
5. Physical stores must.
1. Learning and regular training (from superficial to professional)
Only professional can make employees become high-tech talents;
Only a major can be respected by others;
Only a major can create a higher quality of life;
Only when you are professional can you find your own life value.
Study hard and become a dragon. If you don't make progress, you will always be a nobody. You must be eager to do it.
2. Environmental aspects
The environment should be five-star, the facilities should be clean and tidy, and customers should be satisfied with their arrival.
3. service.
Details determine success or failure, and love touches customers.
4. Establish a minute service.
Waiting in service and waiting in waiting are completely different feelings, so remember to stay with customers all the time. One minute for tea and three minutes for technicians.
Step 5 manage
I am for everyone, and everyone is a store; Know how to respect and learn to be grateful. Scientific co-ordination of technician work, scientific management, humanized management, fairness and justice, without favoritism.
Formulate reasonable service rules and regulations and scientifically manage employees in the store.
Step 6 waste
Strengthen the management of consumables such as water, electricity and pedicure, standardize the collection and control process of consumables, and prevent unnecessary waste of consumables; Do a good job in the registration, distribution and storage of related items, and make relevant use plans.
My personal understanding of foot bath should belong to the category of Chinese medicine health care. Except acupuncture and qigong, the acupoints on the soles of the feet are relatively concentrated, almost including important organs of the human body. The sole of the foot, like the hand board, is an important part of TCM massage health care.
With the rapid development of society, the progress of science and technology and the richness of the material world. What a pity that Chinese medicine has been gradually replaced by western medicine!
It is not true that people with higher living standards pay more attention to physical maintenance. Why else do those health products sell so well? However, a large number of people are often vague about maintenance. There is no clear idea about what to say here and what to read there.
Foot bath is actually a very good health care method, which is a three-point poison. Foot massage can enjoy this process, protect the body by stimulating the whole body acupuncture points, without taking medicine, which is completely in line with the theory of traditional Chinese medicine and is not good.
focus
It's no use talking nonsense. Get to the point!
First, needless to say, the location of the store has been decided. It's no use talking too much.
Second, the decoration
1, lighting, hall lighting must be bright (giving people the feeling that they are not in a black shop), corridor
And the lighting in the private room should be warm (foot bath is a kind of leisure and relaxation, and warm color gives people a relaxed and comfortable feeling).
2. In terms of decoration style, I suggest to give priority to China ancient style, with a little western elements, and remember not to pursue luxuriance. Foot massage was originally a health care category of ancient Chinese medicine. It has the characteristics of ancient buildings in China, giving people a feeling of a little taste of traditional Chinese medicine. Moreover, an ancient style has recently suddenly left an impression on people from the outside, making it easier for people to remember it. I'll think of your shop the first time I soak my feet next time. )
Halls, corridors and private rooms should be equipped with some common knowledge of Chinese medicine health care, publicity pictures and the like, and acupoint copper people can also put one (upgraded to the level of Chinese medicine health care).
Third, personnel.
1, coach, you must find a professional masseur, and it is best to know clearly, even if you hang your name in the shop. Only in this way can the effect of foot massage be reflected, and someone will come again next time.
2, massage personnel, it is recommended to focus on young women, a few men are appropriate, and one can not be too ugly. Some customers don't talk about it, but they are annoyed and won't come next time (men who want to see ugliness are not in the mood. The man who came with me is willing to let a man touch her, and the remaining single women can't like ugly men touching themselves.
3, the flow of people, it is not easy to train a massage staff from scratch, and the mobility of this line is great, so special attention should be paid. It is also a problem to train a person who doesn't work long. The salary is higher. Since it is high-end, set the price higher and the salary higher. Rich people won't care about extra money as long as they enjoy it. Employees should take as little rest and work overtime as possible.
If you don't have a good rest, you can't do a good job. If it is not done well, no one will spend it. Accommodation conditions must not be too bad, most of them are not locals, and poor accommodation is easy to lose employees. If it is possible to organize employee travel regularly, it can also reduce losses. Being kind to employees means being kind to customers)
Fourth, service.
The service quality of employees does not necessarily mean that customers need Putonghua when they enter the door? Welcome to visit? I was startled when I entered the door. The Japanese did it, but China didn't. This is about affinity. As soon as you enter the door, someone will receive you, guide you and understand the needs of customers.
But you must be proficient in the business process of employees, which depends on how you train the day after tomorrow. As long as employees are stable, it will cost a lot of money to increase training.
In terms of cleaning, it must be clean, preferably spotless, especially the bathroom and private room should be cleaned in time (details are the key to success)
Finally, staff uniforms are very important, and the name of the store is on the uniforms (invisibly making customers more impressed with the store).
Fifth, publicity and promotion.
In fact, the best publicity is person-to-person publicity, that is, it can have good results without spending money on advertising.
The following are several ways to promote sales, but the ultimate goal is to spread the effect from person to person. 1, the membership card is recharged once a day, 30 times a month, and the monthly fee is slightly lower than each consumption. This will not only stabilize customers, but also accumulate a lot of cash. Isn't that what banks and finance do? Ha ha! )
Why do customers use membership cards to spend? This plays a role in the front decoration style.
A little more TCM health care will make customers have a new understanding in consciousness, and the staff will explain for a while that this is not just foot bath, but also health care. (the coach must be well invited, and the real thing will have an effect. As long as this awareness is deeply rooted in the hearts of the people, I am afraid he will not do card consumption.
The characteristics of foot massage, that is, health care without taking medicine, should be vigorously promoted, which is better than eating health care products (I don't know if there are any side effects) and going to the gym (it will rebound if you don't go for a long time).
2. Organization
If the previous steps are completed, customers will come to you for a comfortable environment and good health care effect. Then organize customers to participate in outdoor activities at the end of the quarter or the end of the year. Outdoor activities are also a way to keep fit. Walking in remote mountainous areas, getting close to nature and relieving stress will naturally make you healthy, and three meals a day will be free. ). It can not only close the relationship with customers, but also communicate with customers (all at the same level, maybe we can talk about several big businesses, so thank you).
suggestion
The market prospect of foot bath is really good. Now the market is very chaotic and its nature is unclear. But there will always be a standard day when the leader will be the big brother.
Vigorously promote the awareness of Chinese medicine health care (promoted to the category of Chinese medicine culture), that is, health care does not take medicine, and the target is determined to standardize the market. Chain operation will become bigger and stronger one day. Massage personnel can sign long-term employment cooperation with massage training institutions to solve the problem of massage employment. Training institutions are very willing to cooperate with you.
As long as your store is ready, you can also enroll students and charge training fees. Graduates can have priority in employment, and this cycle is also a channel.
Marketing planning of foot bath shop Part III Foot care is a promising industry. The original? Edge ball? Industries that are considered unfair by the public are gradually understood and accepted by the public. The market prospect is considerable.
At present, the difficulties faced by this industry are mainly the difficulty of recruiting workers and the difficulty of recruiting technicians. This aspect has been solved, and then there is the problem of site selection.
1, site selection.
When choosing a site, I pay attention to the consumption quality of the customer base. It doesn't have to be in a crowded place The flow of people is large and the rent is high. Especially those who open small shops should consider their own economic ability. Bijing pedicure shop is mainly a repeat business, not a one-time business. Still rely on technology to retain customers.
Of course, places with large traffic also have their own advantages. For example, without too much promotion, a large number of passers-by will know your place. If it is a small shop, the project cost is not very high, so we should consider the cost. When I opened the store, as long as the consumption quality of the surrounding customers was high, I chose a relatively remote place to open it, and my business was not affected. However, if you open it in a biased place, you must promote it in the early stage, otherwise no one will know about your store.
2. Project pricing.
When you set your own price, you have to investigate the charges of the surrounding shops. If your team has good skills, it can be more expensive than other stores 10. Of course, big stores are better than big stores, and small stores are better than small stores. I have never liked price wars. I have opened small shops and big shops, and the fees are a little higher than others.
3. Project design.
What kind of project are we going to open? In addition to traditional projects, it is suggested to promote a special project. Only special items can make it easier for others to remember your store. If you like my shop, I will promote a shop called. Peiyuan health soup? Project, this project only soaks the feet, not presses them. A small shop in 78 yuan once, a big shop 100 yuan once. Self-grinding powder, pure Chinese medicine powder. There are guests at most. In this case, I save time and effort, and I don't need to press it manually.
4. Project name
The project name can directly reflect the level of your store. Professional or not, others can feel it at first impression.
& gt& gt& gt More exciting next page? What marketing plan should a foot bath shop know?