? I was born in a remote city in Wuhan, Hubei Province, which belonged to Hanyang County in ancient times. My ancestors were landlords, and I heard that the family property was quite rich. Only in modern times, because of well-known reasons, my father and uncle met many difficulties in their study and life. They all do well in their studies, but they can't continue their studies after graduating from junior high school. I've read uncle's handwriting, and it looks good. Father's handwriting is also vigorous and powerful. My father told me a lot about my family, and there were many talents in our family before.
? Maybe I had several serious illnesses when I was a child, so I was not tall. When I was 4 or 5 years old, I remember my father driving me around to see a doctor on my bike. I can eat any bitter Chinese medicine because I am used to it. My father also said that once, in order to treat me, I sold the only big fat pig in my family. Every time I hear my father tell this story, I feel sad, even tears come to my eyes. Fortunately, with the growth of age, it may be that brilliant doctor prescribed a particularly good medicine and cured me. After the second grade, I basically didn't get any diseases, and my grades are getting better and better. Basically, one or two people in the class.
I like reading books since I was a child. After school, I walked in the mountains, sat on the lawn on the hillside and looked at the books borrowed from the school library. Very comfortable. I didn't go home until it was dark.
? The ups and downs of my study career are tolerable. The performance of the senior high school entrance examination is not particularly good, and it is ten points worse than the key high school line. There is also an ordinary high school, but it is too far from home, so I choose a nearby middle school.
During the three years in technical secondary school, I gained a lot from my study. Besides studying, I also participated in many activities, and my thoughts grew rapidly. Mainly because I met several good teachers by chance. A teacher recommended me to read Ordinary World, which still affects me today.
? 1At the end of 1999, fish were raised at home, and the economic situation was not optimistic at that time. So my father plans to do something else to help make up for this family. I decided to go to Wuhan to buy a batch of soybean seeds and send them back to sell. I accidentally slipped and broke my leg when I came back. Or relatives in Wuhan send them home and then have surgery in the district hospital. The money for the operation was also borrowed from my uncle. After a few months' rest, there is nothing wrong with walking, but it is inconvenient to do heavy work.
It was during this period that I was thinking about my future. I 18 years old, I should rely on my own efforts instead of relying on my family for a long time. Even if I can go to college, I'm afraid I can't afford it in the current economic situation.
I have a very good relationship with a classmate named Peng Yong in my class. His uncle worked in a woolen mill in Guangdong, so he wrote to beg his uncle to take us out on business. He wrote it several times and finally agreed.
So after the Spring Festival in 2000, I set foot on the south train with my classmates. I only brought a few clothes and a few books. Although they were turned over in many places later, these books were not lost. They accompany me through good times and bad times, which is my greatest spiritual wealth.
My classmate's uncle has some connections in the wool textile factory, so let us learn wool textile technology without paying tuition. After a month or two of study and familiarity, we have been able to meet the technical requirements of wool mills and officially started my working career.
? The work in the wool mill is very boring, just repeated mechanical labor, and the working hours are almost 12 hours, and there are no sundays and holidays. Life seems to suddenly turn from bright to gloomy.
? Even at such times, there is no shortage of warmth in life. When I was in Huidong, I often liked to read books in the bookstore after work. Because there is not much money, I seldom buy it, just look. Once or twice, the proprietress who went to that bookstore became acquainted with me. You see, I just read books, not buy books. She was not angry, but let me read. I once saw a book that I particularly liked to read. It's getting dark, and I want to go several times, but I can't bear it. Seeing my embarrassment, the proprietress said softly, "Buy it if you like, and go home and have a look!" . I said I didn't have enough money. I said just 10 yuan. But the price of this book is more than 30 yuan. She said it's okay. Please bring it back to 10 yuan first. Give it to me next time you have money. I looked at her in great surprise. She smiled at me and nodded slightly. I will never forget this smile. Only a few days later, my classmates and I were arranged by his uncle to work in other places, and we didn't even have time to say goodbye to her. Three or four years later, when I went to that place again, the bookstore had become a grocery store. This also makes me feel guilty about this proprietress. She speaks Mandarin, so she shouldn't be local. May this kind woman be safe all her life.
? I stayed in the wool mill for two years, and I didn't get much except some salary. I'm thinking, we must change it, and we should go to other factories to see it. If there is no development opportunity in other factories, it is not too late to go back to the wool mill. Anyway, I want a change of scenery. At least find a place to grow up.
In 2002, I came to Huiyang. So far, Huiyang should be regarded as my second hometown and a rare fate. Maybe it's good, maybe it's not perfect in some places, but I've lived here for almost twenty years after all. I walked through its streets and tasted its freshness and delicacy. In my life journey, it is also the place where my dream began.
? In fact, I was still working in some small wool mills in 2002 and 2003, but at this time I was already asking others about the infinite possibilities of other factories.
Once I went for a walk with some workmates. I walked aimlessly and suddenly smelled a fragrance. Looking for fragrance, I saw it. That's a three-story dark red building in Building 1, and the fragrance comes from here. I asked my friend what factory is here? My friend said that this is a paper towel factory, and all these perfumes are made on paper towels.
A few months later, when I was looking for a job everywhere, I came near this factory again and found that the door of his factory said recruitment. I walked into the office and chatted with my boss. The boss said there was a business vacancy. would you like to have a try？ Of course, I had a hundred wishes in my heart and didn't ask about salary at all.
? In this way, tissue and I started fate. Although it was not a large paper towel factory, it was not easy to do business in the paper towel factory at that time. It was a combination of loading, following the car, collecting money and doing business. It is not easy for a person to take on several responsibilities. Whether there is a bill or not, you must go out in a van every morning and come back with empty cars and money at night. The advantage of a small factory is that it can be exposed to all aspects of production, and after leaving the factory, it has to do everything by itself, so it has also contacted many different types of customers and met many bosses of shops, shopping malls and wholesale departments. These are all valuable resources for my future business, but I didn't think so much at that time, just thinking about how to serve my customers well.
Willing to suffer a little loss is my aim and sincere to customers, so many customers are still good friends for 20 years.
I got used to this life in a month or two and lived well. You don't need to go to work at night to do business in a paper mill, so you can spend these hours reading and writing diaries, and your life is very fulfilling.
? Three and a half years later, the boss of another paper towel factory came to me and hoped that I could work in their factory. Because the competitiveness of the original paper mill products in the market is getting weaker and weaker, although the salesman gave the boss a lot of suggestions, it did not change anything. My judgment at that time was that it might be eliminated in the market in a few years.
But if you think about it today, you can probably guess his thoughts. The processing threshold of paper towel factory is very low, and large investment may not necessarily enhance the competitiveness of products. It is better to earn the last copper coin by taking advantage of the previous east wind. A few years later, the factory also sold hundreds of thousands with his previous fame. At that time, it was actually just a trademark and two backward machines, with a market value of no more than 65,438+10,000. From an economic point of view, its approach is to maximize benefits; In the long run, he has sacrificed his brand for many years and remains an influential small brand. Of the dozens of processing plants that started around at that time, about four or five survived, two became influential brands, several were passable, and some were ruthlessly eliminated by the market.
? I worked in another paper mill for six years. Finally, when the time was right, I decided to go it alone. After talking to the boss, I may feel that my personality is not bad, or I may have made a good contribution to this paper mill in recent years. He decided to give me the business I was in charge of before. Then he sold one of his transport vehicles, and if these customers place orders in the future, I will do the delivery. It is also a great support for me.
? I also found a local friend as a partner, and the two of us started our own business bit by bit.
? 20 12 has been seven years now. Over the years, our company has grown from two people to dozens of people, and its sales volume has changed from 300,000 a month to120,000, gradually becoming an influential paper wholesaler in Guangdong.
Compared with the same industry, our company has developed faster and better. My idea at that time was: With the improvement of living standards in China, the market share of brands will definitely be higher and higher, and the more developed cities are, the more obvious they will be. Therefore, from the beginning of our business, we decided to change the positioning of most wholesalers: brand paper is the main one, supplemented by third-and fourth-tier brands. At that time, it was circulated among peers that being a brand didn't make money at all, and it was competitive, which was far worse than being a small brand. However, I am thinking about another fact. The best and largest companies in the industry are brand dealers, and the second batch of smaller manufacturers have no influence in the market at all. Even if I used to be a small brand, I think there will be a future only if I do it in the way of a big company. In fact, this positioning has also made our company develop very rapidly, and soon opened the gap with its peers.
One more thing, we both put our own interests at the lowest level and put the interests of the company first everywhere. Basically do not consider their own personal interests. As long as the company becomes more and more competitive, it can reflect our value. This knowledge has not changed.
Along the way, I have experienced difficulties and obstacles. I met many friends and experienced many hardships, but fortunately, they all survived strongly.
? If you like studying and thinking, you can improve your judgment. One person walks fast, and a group of people walk far. 20 18 joined a large-scale writing platform and met many interesting people. This platform is called 007. A friend of mine recommended me to do it, which was the first time I knew about it.
Today, I finally joined in and studied and grew up with a group of people with the same frequency. I feel very comfortable and happy. I hope my classmates and I can inspire each other, celebrate each other and achieve each other!
2021evening of February 28th
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