1. Funny: This kind of clips usually include some interesting clips that make people laugh. It can be an episode in daily life or a deliberately designed funny scene.

2. Food production: Food videos are very popular in Tik Tok, especially those simple and clear cooking tutorials with clear steps.

3. Skills sharing: such as beauty skills, photography skills, handicrafts, etc. As long as it can help users improve their skills or solve practical problems, it will be loved by a large number of users.

4. Travel and adventure: Videos showing beautiful scenery, culture and food around the world often get a lot of likes.

5. Fitness: For example, yoga, fitness training and dance teaching are all popular themes.

6. Challenges and trends: There are often some popular challenges and trends in Tik Tok. Follow these trends, and your video may attract more viewers.

7. Pets and cute animals: People often like to watch the cute behaviors of pets or wild animals, and these videos usually get a lot of praise and sharing.

Generally speaking, which direction you choose depends on your interests and expertise. As long as your content is attractive, fresh, interesting or useful, you are likely to succeed in Tik Tok.