Give priority to production
Changshu County Baimao Township Shanjingcun (No.2 Brigade) Sewing Group
Shanjingcun clothing factory
Baimao down clothing factory
Bosideng's predecessor was 1976, a village-run sewing group, which started from scratch with 8 sewing machines. 1 1 farmer. In a tough environment, entrepreneurs shouted the slogan of "Strive for the First" and made a living with honesty, hard work, unity and pragmatism. Growth period: 1992-1999
Give priority to product innovation.
The fashion revolution produced 680 thousand pieces and sold 620 thousand pieces.
Bosideng brand sales won the championship.
1994 after the completion of enterprise restructuring, Bosideng determined the leading position of scientific management in the enterprise. 1995 introduces fashionable design concept into down jacket industry, and changes down jacket from "thick, swollen and heavy" to "light, beautiful and thin", leading the consumption trend of leisure, fashion and sports in winter and stepping into the fast lane of development. Maturity date: 2000-2006
Bosideng was certified as a "well-known trademark in China"
Give priority to brand management.
With the rapid development of enterprises, Bosideng further emphasized the values of "loyalty" and "team", promoted "innovation" to an unprecedented height, comprehensively promoted product innovation, marketing innovation, management innovation, technological innovation and production innovation, and put forward the enterprise spirit of "pursuing Excellence and never being satisfied" and corporate vision of "creating world famous brands and promoting national ambition". Transition period: 2007-present
International operation
In September 2007, Bosideng Down Jacket won the title of "China World Famous Brand Product". Subsequently, in line with the development strategy of "four seasons, internationalization and multi-branding", the company determined the corporate mission of "creating a century-old brand and building a century-old enterprise" and "making people's lives better".