The available data show that under the background that the consumers of the post-90s and Z generation have gradually become the main players in the market, and under the influence of the global epidemic, Chinese consumers are more and more aware of investing in health, which indicates that the health-related industries will have greater development space in the future.
Taking the past "double 1 1" as an example, the healthy consumption of consumers in China presents the following five business opportunities.
Acupuncture and massage have great potential.
In 2020, the health care awareness of "migrant workers" will be significantly enhanced. "Buying the most expensive ergonomic chair and working the longest class" is not a mockery, but a realistic but helpless choice.
According to statistics, during the "double 1 1" period in 2020, the sales of shoulder and neck massagers increased by 179%, eye massagers increased by 84%, and waist massagers increased by 77%.
It is worth noting that in addition to traditional massage, acupuncture, heating and other functions, this kind of products have become consumers' first choice with high simulation and Bluetooth intelligent control. Intelligent lifting tables that can sit and stand alternately and ergonomic chairs that can protect the spine are also sought after. Among them, the sales of Lego intelligent lifting platform increased by 490% year-on-year.
The above data shows that with the continuous improvement of consumers' health awareness, businesses selling health-related smart devices are becoming more and more prosperous. At the same time, offline acupuncture and massage shops have also become places frequented by people in the workplace, with great potential.
Healthy eating is promising.
Health investment, I have to mention a healthy diet. Migrant workers' demand for "convenience, delicacy and health coexist" Among them, the sales of high-end fast food, instant cereal and freeze-dried coffee increased by 120%, 80% and 60% respectively.
In the scene of "eating alone", people in the workplace pay equal attention to the health and taste of working meals, which indicates to a great extent that smart businesses have great potential in the working meal track.
Gym, fitness equipment
Of course, fitness is also an important part of healthy consumption, and due to the impact of the epidemic, people in the workplace have to move to their homes.
During the "Double 1 1" period, the sales of popular household fitness equipment and peripheral products surged, among which the sales of fascia gun, rowing machine and protein powder increased by 38%, 95% and 230% respectively. And a smart bracelet that can monitor health status in real time and help users arrange fitness plans reasonably. Watch sales increased by 42.44% year-on-year.
In addition to fitness equipment and peripheral products, the business model of the gym has also achieved new breakthroughs. Brainstorming gyms are gradually moving towards live broadcast, offering online private education courses, and the income is more optimistic. For example, Super Orangutan, an emerging fitness brand, launched "14 antenna training camp course", and each training camp quickly completed the sales of more than 600 orders in a short time at a unit price of 399 yuan, successfully winning the touchstone of online paid products.
Sleep economy has a broad market.
"Lack of sleep" is a common state of people in the workplace. They strive to improve the quality of sleep, save lives, and give birth to sleep economy. The data shows that consumers are increasingly willing to pay for high-quality bedroom furniture and sleep aid products.
During the "Double 1 1" period, the content of "Mattress with a unit price higher than 4,000 yuan" released by the platform increased by 2 17% year-on-year, and the content of "Four-piece suit with a unit price higher than 1000 yuan" increased by 102% year-on-year.
From traditional bedding, mattresses, functional home textiles, to melatonin, sleep-helping spray, sleep-helping medical essential oil, to sleep-helping lights, sleep-helping bracelets and sleep-helping apps in mobile phone software stores, sleep-helping related products can be described as everything, and the imagination of sleep economy is constantly expanding.
Medical health has become the mainstream.
The status of health project services in the total consumption of health categories is also rapidly improving and gradually becoming the mainstream.
This is largely due to the innovation on the supply side: minor diseases and chronic diseases are transferred to online diagnosis and treatment, and vaccine physical examination products are transferred to private institutions, so consumers no longer have to queue up in hospitals.
The data shows that products such as routine physical examination and vaccines sell well, accounting for about 50% of the total consumption of health projects. In addition, the proportion of oral health projects is as high as 26. 15%, which shows that oral health care has been paid more and more attention.
In the implementation of "Healthy China 2030" strategic plan, it is clearly pointed out that China is entering the next development period of health industry in golden decade. Under the influence of "internet plus" environment, the development of big health industry will integrate new technologies such as big data, artificial intelligence and Internet of Things, and realize the upgrading and transformation of big health industry with scientific and technological innovation.
The future health career will be the career that everyone needs. A new model is taking shape, becoming a supplement and partial replacement of traditional medical care. Walking in front today is the protagonist of the future!