Summary of the work of selling wine for half a year in 2023 1
This time has passed very slowly, because of various influenc
Summary of the work of selling wine for half a year in 2023 1
This time has passed very slowly, because of various influences, the recent work situation has been bad! As salespeople, we can't face customers directly, which has brought us a great blow. To this end, the impact on my performance this month is also very huge.
Like last month, I didn't get much from my work, but I made a lot of progress by comparison. In order to make the future work more smooth, I summarized the work of this month as follows:
I. Personal situation
Because of the present situation, there is a lot of free time at work. To this end, I actively use these free time to improve my personal working ability and quality. During this time, I learned a lot from my own thoughts and work skills. Especially in sales skills, I also discussed a lot with my colleagues, which made me gain a lot in my work. Of course, through hard work, I also began to adapt to the current situation, and began to select customers at work to improve my effectiveness and quality.
In addition, I have made great progress in my thoughts. After a while, I thought about my past work. I realize that I have many problems to solve in my work. Among them, their attitude towards work also needs to be improved! Although I am confused about my own problems, I am also trying to change myself actively in my work, so that I can be more enthusiastic and think more about the team and customers.
Second, the work situation
This month's work situation is not ideal, but I am also trying to achieve my work goals. At present, my own sales method is mainly to complete sales by telephone. Although it is inconvenient, I have gradually become accustomed to this situation at work, which also gives me a brand-new experience at work. I believe I can improve myself through hard work.
Third, personal shortcomings.
Poor performance is inseparable from my personal problems, because my work problems have led to many deviations. Among them, their own lack of experience is still the main problem! In the face of sudden changes, although most colleagues have such a situation, it is impossible not to change!
In short, facing the present situation, I have a headache myself. But I won't let myself go on like this. Although it is difficult, I will try my best to adapt to the present situation and finish my work, so as to continue to contribute to the progress and development of the company! I hope I can have better performance in the future!
Summary of liquor sales in the first half of 2023 II
Looking back on the work in the past six months, as every employee of xx enterprise, we deeply feel the hot air of the vigorous development of xx enterprise and the spirit of struggle of xx people. The following is a summary of my work:
I am an ordinary employee in the sales department. When I first arrived in xx real estate, I was not very proficient in real estate knowledge and was not familiar with the new environment and new things. With the help of company leaders, I quickly learned about the nature of the company and its real estate market. As a member of the sales department, I feel a great responsibility.
As the facade and window of an enterprise, a person's words and deeds also represent the image of the enterprise. Therefore, we should improve our own quality and set high standards for ourselves. On the basis of high quality, we should strengthen professional knowledge and skills. In addition, we should have a broad understanding of the whole real estate market and stand at the forefront of the market. After this period of training, I have become a qualified salesperson and try my best to do my job well.
With the ups and downs of the real estate market, the company has established a joint venture with xx Company in xx to jointly complete the sales work. During this period, I actively cooperated with the employees of xx Company, and under the guidance of the company's leaders, I completed the formulation of the operating price, and planned and completed the advertising before the Spring Festival, laying the foundation for the sales climax in X years, and finally ended up with a good result of completing the contract amount of xx million yuan in X months. After the baptism of this enterprise, I have gained a lot of professional knowledge and improved in all aspects.
In the later period, the company cooperated with xx Company, which was another major change and qualitative leap of the company. This period is mainly aimed at the sale of houses. Prior to this, the sales department implemented internal subscription and other means to lay the groundwork and create a hot scene. In the sales department, I hold two positions: sales office and accountant. Faced with the increase of workload and the systematization and normalization of sales work, the work seems heavy and moderate. At the opening ceremony, this comrade basically worked overtime to finish his work every day. After more than a month of familiarity and understanding, I immediately entered the role and completed the work skillfully.
Due to the huge amount of house payment, we have been very cautious and serious in the process of collecting money. Now we have collected tens of millions of house payments, and all the accounts complement each other without any mistakes. In addition, the monthly work summary and weekly meeting in the sales process, constantly sum up their own work experience, find shortcomings in time, and improve as soon as possible. In a short period of three months, the sales department cleared all the houses in the second phase and all the remaining houses in the first phase were sold out, which was inseparable from the efforts of me and other sales members.
This half year is meaningful, valuable and rewarding. With the efforts of every employee, the company will have new breakthroughs and new atmosphere in the new year, and can occupy a place in the increasingly fierce market competition.
Summary of liquor sales in the first half of 2023 3
Half a year has passed in an instant. Looking back on the automobile sales in the past six months, there are many experiences and lessons to be summarized, and there are too many places to learn and learn from. The year of 20xx is an important strategy of xx Company. The intensified price war and the overall economic environment of national macro-control have caused great difficulties to the daily operation and development of xx Company. With the joint efforts of all staff, xx Company has made a historic breakthrough, and all the indicators such as automobile sales and profits have reached record highs. As the general manager of xx Branch, I am also honored to be awarded the Outstanding Leadership Contribution Award. Looking back on the whole year's work, I feel that I have gained something in the following aspects and would like to share it with my colleagues in the industry.
First, strengthen the face of market competition, do not rely on price wars, segment user groups, and implement differentiated marketing.
In view of the business indicators issued by the company's headquarters this year, and combined with the spirit of the instructions given by General Manager xx at the 20xx business meeting, the branch will focus on differentiated marketing and improving the quality of marketing services throughout the year. Facing the increasingly fierce price competition in the market, our Hanyang branch did not blindly enter the misunderstanding of price war. I often say that price is a double-edged sword, and moderate price promotion is helpful to sales, but unlimited price war is tantamount to suicide. What kind of strategy should be adopted in the off-season of automobile sales? We groped for a set of countermeasures:
Countermeasure 1: Strengthen the target management of the sales team.
1, service process standardization
2. Form daily work
3. Regularization of inspection work
4. Breakdown of sales targets
5. Standardization of morning meetings and training courses.
6, service indicators into the assessment.
Countermeasure 2: subdivide the market and establish differentiated camps.
Careful market analysis. We have further subdivided the previous key markets, and formulated different sales strategies for different market segments to form differentiated marketing; According to the sales situation in 10, we have identified four major markets: taxis, group users, university markets and scattered users. We have adopted corresponding marketing strategies for these four major markets. For the government procurement and taxi market, we have increased investment, set up a taxi sales group and a mass user group, and the branch has become the governing unit of xx Taxi Association, making more use of the propaganda of trade associations to correctly guide taxi companies and publicize xx brand policies. Usually take the initiative to come to the door, communicate and feedback regularly, and closely track the market dynamics. In view of the good opportunity of taxi upgrading in xx market in recent two years, we have been maintaining good cooperative relations with taxi companies, and we have taken the initiative to come to the door to learn about the taxi company's demand for changing cars, driver's behavior and ideological trends; Follow up with the taxi company by phone every week, and provide on-site service once a month to understand the use of new taxis and solve some common faults on the spot; Negotiate with taxi companies to provide on-site training on taxi drivers' skills and maintenance knowledge. In view of the high level of knowledge of college consumers, we mainly focus on Picasso's sales, supplemented by Citroen's brand introduction and cultural propaganda, so that they can feel Citroen's long history and rich corporate culture connotation. In addition, we also joined hands with the logistics group of xx University, and successively joined hands with the logistics team of xx University of Technology to set up xx maintenance service points on campus, bring xx services to colleges and universities, and regularly organize free clinics and maintenance inspections in colleges and universities, thus establishing a good brand image in colleges and universities and promoting the sales of colleges and universities.
Countermeasure 3: Pay attention to information collection and make scientific guesses. Today's market opportunities are fleeting, and cruel and fierce competition is ever-present. Scientific market speculation has become the guidance and basis for formulating phased sales targets. The off-season is coming, and every sales message is like a treasure. To some extent, demand information is synonymous with sales. Combined with this feature, we have established a system that everyone collects, communicates in time, and is responsible by special personnel. Based on the data and information fed back by the sales staff at the sales morning meeting before going to work every day, the comparative analysis report of sales in the same period in the previous period is formulated to determine the refinement of the next sales task and the formulation of specific sales methods, and respond immediately if necessary. At the same time, keep close communication with relevant departments of brand department and actively organize vehicle sources. Increase the planning of work and avoid the blindness of work; While paying attention to the absolute quantity of sales, we strengthen our market share. We regard the market share of our branch in xx as the main assessment target of the sales department. Complete this year's xx task and successfully complete the annual sales target issued by the headquarters. For spare parts sales, we focus on cleaning up some unsalable parts accumulated due to historical reasons, and try our best to reduce the capital backlog of the branch. Due to the change of spare parts business policy this year, the profit margin of dealers has been further compressed. In view of the new market situation, the leaders of the branch held special meetings with the spare parts business department for many times. While actively exploring the peripheral spare parts market, especially the big customer market, combined with the new business policy, a series of spare parts promotion activities were carried out and achieved good results. Sales turnover of spare parts is xx million yuan. In the case that the low-price dumping in the market has greatly affected the sales of retail outlets, using after-sales service to promote the sales of spare parts in the workshop not only reversed the unfavorable situation, but also promoted the sales of working hours in the workshop. After-sales service is the window and the backing and guarantee of our vehicle sales. This year, the branch ushered in the peak of after-sales maintenance since the establishment of 1996. To this end, we put forward higher requirements for the after-sales service department, and widely carried out service awareness publicity activities among all after-sales personnel, as well as self-inspection and mutual inspection between teams and groups; A workshop site inspection system attended by department managers every Friday was established, and rectification opinions and time arrangements were put forward for the problems found on the after-sales maintenance site. Users receive special personnel when entering the station, and emphasize language and behavior norms in important links such as car pick-up, trial operation and delivery; In the process of maintenance, emphasize the use of three cushions and one cover, standardize behavior and language, respect users and care for vehicles; Carry out kanban management in the workshop, receive photos and names of managers on the wall, and accept user supervision. In order to further improve user satisfaction and shorten the waiting time of users, since June, the after-sales service time has been extended to 65438+ 0: 00 am every night, and the after-sales club provides 24-hour all-weather rescue; By improving the software and hardware environment of the after-sales maintenance site, we can provide customers with comprehensive and high-quality services, thus improving customer satisfaction. After-sales maintenance picks up xx cars throughout the year, and the net income of working hours is xx million yuan.
Second, strengthen the awareness of after-sales service and improve the quality of marketing service.
20xx is a year of fierce competition in the automobile market. Facing the grim situation, at the beginning of the year, we determined the whole year as the year of service governance, and put forward the business policy of promoting sales with service and creating benefits with governance. We selected employees who have been engaged in service for many years to set up the customer service department, and established the branch's own customer return visit system and user complaint acceptance system. Each business department holds a regular service meeting once a week, and a regular service meeting at the department manager level every quarter in combination with the service requirements of the business representative office and the feedback of service scores, so as to strengthen the service awareness at the management level and take service work as the top priority. At the same time, in terms of internal governance, a governance service system in which front-line business departments serve customers and governance departments serve the front line has been established and improved. In the business department, the principle that serving customers and customers are God is emphasized. In the management department, the emphasis is on the awareness of service sales and after-sales front line. Form a governance mechanism of second-line service and first-line service for customers. Actively respond to the requirements of the headquarters, improve the service quality, strengthen the staff's service awareness, hold a regular service quality meeting once a week, summarize the service quality improvement actions last week, and make plans for this week to provide users with high-quality and high-priced services. And set up a service quality perspective to track the service quality, find the shortcomings in time, and put forward the next improvement plan. Among all the branches under the jurisdiction of the commercial representative office, the service score is always in the forefront, and the after-sales service has won the first place in the national network for many times. While strengthening the software fitness, we have carried out a series of rectification on the hardware facilities of the branch, established the rest area for maintenance users one after another, and took the lead in implementing the turnkey project in maintenance; In view of the surge in taxi sales, a taxi sales service team was set up in time, and a special taxi sales office was set up to improve the user rest area. According to the characteristics of the current market and the requirements of the brand department, we have carried out a series of activities, such as campus inspection, community free clinic and send warm in winter, which have received great response from customers, and the service awareness and quality of the branch have also been significantly improved.
Third, track the opponent's dynamics and strengthen their own competitive strength.
Internal governance, please come in and go out. Standing still and building a car behind closed doors has long been unable to adapt to the current fierce competition in the auto market. By entrusting relevant professional companies, put forward brand-new schemes and suggestions on the site layout and management of the exhibition hall of the branch company; Organize the General Department and relevant business departments to conduct field visits to service stations with a certain scale in xx, especially the competitor's 4s station. Learn from them, learn from each other's strong points, and accumulate first-hand information for future work and business policy formulation. Four, pay attention to team building branch is a whole, only give full play to the enthusiasm of each member, to. Since the beginning of the year, we have established and improved a series of regular meetings, such as weekly manager meeting and monthly business analysis meeting. At the regular meeting, the problems in marketing governance were widely discussed, which not only unified the understanding, but also clarified the objectives. While strengthening its own governance, it also relies on external professional training to enhance the cohesion and professional quality of the team. By hiring an international professional corporate governance consulting company, we trained our employees on how to improve team spirit, which further strengthened the service consciousness and concept of all employees.
20xx is an extraordinary year. With the joint efforts of all staff, the operation of the branch company has achieved a comprehensive victory, and various operating indicators have hit record highs. While rejoicing in the achievements, we are also soberly aware of many shortcomings in marketing and after-sales service, especially in the innovation of market development creativity and quality service concept, which still has great potential to be tapped. We should also improve our ability to respond quickly to market changes. Therefore, facing the upcoming second half of 20xx, the leading group of the branch will give full play to the team spirit, work together with Qi Xin, closely focus on the theme of service governance, and closely combine with cultural marketing to ensure the smooth completion of the business of the branch in the second half of 20xx.
Summary of liquor sales in the first half of 2023 4
Half a year passed quickly. 20__, I set myself a goal at the beginning of the year, and I have finished half of it by the middle of the year, which makes me have higher expectations for my future work and full of confidence in my real estate sales career. I haven't been to the company for a long time. In the past six months, I have practiced what I have learned, struggled and stepped up my study. In order to accomplish the tasks in the second half of the year more prominently,
I. Summary of Personal Achievements in the First Half of the Year
Over the past six months, through hard work, I have gained something. This year, I studied product knowledge and explored the market. By constantly collecting information from the same industry and accumulating market experience, I now have a deeper understanding and understanding of the market. I can respond and deal with all kinds of questions raised by customers clearly and quickly, accurately grasp customer needs, communicate well with customers, and gain the trust of most customers. After more than half a year's efforts, some successful cases have been obtained, and some high-quality potential customers have gradually accumulated to a certain extent. In this process, my business ability has been improved. In view of some changes in the market and competition in the same industry, I can now come up with a relatively complete plan to deal with some emergencies, and I can operate a business all the time. In the first half of this year, I mainly completed the following work. ...
Second, the shortcomings
In the process of communicating with customers, excessive dependence and trust on customers have caused a series of adverse reactions, and there is still much room for improvement in self-feeling business ability and adaptability.
Three. Work measures in the second half of the year
1, for old customers, key customers and potential customers, keep in touch and communicate regularly, and stabilize the relationship with customers in order to achieve better sales results.
2. While having old customers, we should constantly explore more high-quality new customers to make our products sell more widely.
3. Strengthen all kinds of knowledge learning, broaden your horizons and increase your knowledge, adopt various ways to improve your business level, and combine sales work with communication skills.
Summary of liquor sales in the first half of 2023: 5 pages
First, the daily work of the sales office:
As the sales office of xx Company, I am well aware of the heaviness of the post and can also improve my personal communication skills. The backstage of the sales department is an important hub for connecting the preceding with the following, communicating inside and outside, coordinating the left and right, and contacting the four parties, mastering the collection of the latest purchase user information in the market and doing a good job of sales staff. The arrangement of some documents, the signing of installment sales contract, the signing of bank mortgage contract and the required information, the payment progress of users, the overdue amount of users, the number of cars sold, etc. Are all useful decision-making documents. In the face of these tedious daily affairs, we must stick to it and enhance our sense of coordination. In the past six months, we have basically achieved everything.
Two. The signing of installment sales contract and bank mortgage contract;
It's easy for me to sign an installment sales contract. However, be careful when filling in data and content. We all know that contracts are legally binding. Once the data and content are wrong, it will bring huge losses to the company. It is also relatively simple to collect user information (including household registration book, marriage certificate, ID card and other documents). When signing the bank mortgage contract, it is still relatively strange, because the bank mortgage has just been opened, and the bank mortgage and the installment sale contract are the same. We should be careful when filling in the data and content. However, in the process of handling bank mortgage, the mortgage loan information of purchasing users is an integral part of heavy industry, which is notarized by the notary office, and the bank loan information is filed by Futian Company and filed by our company. These procedures are very important, if they are not notarized? Banks don't give loans. These links are interlocking and indispensable. When our company keeps the household registration book, it takes the essence of notary office, bank and Futian. There are still some loopholes in handling bank mortgage loans. I believe that with the gradual deepening of bank mortgage loans, I will do better and more perfect! I suggest organizing a training on bank mortgage loan, which is my personal idea. )
Three, timely understanding of the amount of arrears and overdue users:
As the sales backstage of xx Company, I am responsible for the payment and overdue debts of users. The main content is whether the user's repayment schedule is timely, which is related to the company's capital turnover and the company's economic benefits. It is necessary to keep abreast of the project progress of purchasing users and increase the dunning efforts so as not to cause unnecessary losses to the company. When submitting the list of customers' accounts receivable, it should be timely and accurate, so that the company leaders can aim at different situations according to this list.
Fourth, the direction of future efforts:
In the past six months, I have worked hard and been creative. Although I have made achievements, there are still some problems and shortcomings. Mainly manifested in: first, there are some disharmonies in this aspect of bank mortgage loans, perhaps just coming into contact with this business; Second, strengthen self-study, expand knowledge, study hard the professional knowledge of construction machinery, and understand the development and overall planning of the same industry; Third, we should seek truth from facts, get on and off, and be a good leader's assistant!
In the future work, I will foster strengths and avoid weaknesses, become a well-known sales office, and grow together with the enterprise.