Recently, there was a long queue in front of a booth with a Chinese signboard at the entrance.
This family sells a snack that is slightly "non-mainstream" in the United States, but it is a household name in China-
Fried! Cake!
This old man
Seems curious.
This old aunt
Waiting for pancakes to come to the table with great expectation ~
A crunchy bite, crunchy ~
Sister tastes good.
Ah, don't ask me why I use a knife and fork. ...
Laojin, the owner of Laojin Pancake, whose name is Brian Goldberg and whose Chinese name is Jin, is a native of new york.
Born in 1977, I studied Chinese for the first time in Boston. When he was studying in China 20 years ago, he was deeply attracted by this charming street snack.
Years later, as a professional athlete, media and financial industry, he took an unusual step-opening a shop to sell pancakes.
Hey, the smiling face in the picture is Lao Jin.
However, this fitness instructor has the same figure.
Who can connect him with the pancake stall? hey ...
Boss, try it.
Put more onions, crispy ~ ~ ~
Noon rush hour
Everyone wants a bite.
Don't hesitate to line up.
"When I was in China, I especially liked pancakes. They are delicious, hot and fresh, and customers can order them and eat whatever they want, but I can't eat them after I return to America. Not in Boston, nor in new york. I couldn't find it anywhere at that time.
What if I can't get what I want? Help yourself to have plenty of food and clothing! "
See how "crooked nuts" spread pancakes ~
Yao Yao Cheknau
Pancakes Guo Zi Lai Yitao
When buying pancakes
acceptable
Popular science about this food ~
Lao Jin's "Pancake Plan" was born as early as 200 1 when he was studying business at Columbia University.
At that time, the course required to write a business plan, and his title was "Chinese pancakes in Goldberg" (well, this name is the same as writing fish-flavored shredded pork as "sweet and sour slightly spicy scallion tenderloin").
At that time, he had ideas and plans, but he was short of funds. So his plan didn't start in Hong Kong until five years ago.
Boss Jin got started by himself.
The chef made it specially.
"The next guest said that he would add five eggs."
"... are you kidding! ?"
After deciding to open a pancake shop in Hong Kong, Lao Jinhua visited pancake stalls in Beijing, Tianjin and Shandong for several months and ate countless pancakes.
Finally, in Beijing, he found Xiaoyan pancake, a pancake shop with his favorite taste and learning skills.
Xiaoyan's pancake master not only taught Lao Jin to make pancakes, but also went to Hong Kong to teach employees skills (such a deep friendship is really touching, 555).
Of course, you have to make pancakes first ~
Minimum 6 dollars
Up to $ 15
You can't afford to lose.
Can't buy it.
This is how Laojin's pancake stall started in Hong Kong.
But Hong Kong is not Laojin's home. He wants to go back to new york.
"Two years ago, I moved back to new york and devoted myself to laojin pancakes. At first, we opened a pop-up shop in new york and a pop-up shop in different places to see how everyone reacted.
Americans, Britons and Australians really want to eat pancakes here, which is our most potential market. This prompted me to decide to leave Hongkong and return to my hometown of new york. "
This console
Very chef-like.
Sprinkle with chopped green onion and sesame seeds
The craft is similar to that of domestic pancakes.
Of course, the pancakes sold to new york people are not exactly the same as the traditional China pancakes.
Laojin improved the ingredients of pancakes according to American tastes:
Tofu was replaced by Lee Kum Kee's seafood sauce, fried wonton skin was replaced by fried dough sticks, Laoganma hot sauce was also used, and vegetables or various flavors of meat were added to the pancakes.
Lao Jin said that Americans don't like to eat too much pasta, but they like to eat meat. Generally speaking, meat is essential for dinner.
After a lot of experiments, Laojin locked in several flavors of meat, such as roast duck and drunken chicken. He said that the most popular pancakes now are roast duck pancakes and original pancakes.
Pancakes are inseparable from two brushes!
Come on, my friend.
Taste the cake of youth.
Youyi cake
"We should be ourselves, create our own brands and have our own ideas to promote street snacks in China in the United States." Now, in addition to the shops in the Midtown Food Plaza, Laojin's shops in the downtown Chelsea area and near the Iron Building are also in full swing.
Now, "Laojin Pancakes" can sell hundreds of sets a day. Lao Jin said that 20 years ago, Americans were unfamiliar with sushi and tortillas, but now they eat them with relish, so he is confident to expand the pancake business.
"I hope that one day, pancakes and' old pancakes' will become household names in the United States and have a positive impact on American food culture. I think we can set up 500 to 1000 stores in America.
We should study other brands, such as pretzels, McDonald's, Starbucks and Panda Chinese food chain stores. They all have many shops. I think' old gold pancakes' can also be made, but it takes time. "
Hello, hello.
This is laojin pancake.
Your one hundred eggs are ready.
It's on its way.
Remember to praise five stars.
I hope China pancakes can go to the world along the Belt and Road!