Many small partners who manage headline numbers know that writing micro-headlines can quickly increase powder. However, in the process of operation, they have repeatedly hit a wall and never even experienced the charm of micro-headlines. After a long time, they became suspicious of writing micro-headlines. Let's first take a look at how the micro-headlines are released.

Method 1: Click Today's Headline APP, directly click the "+Publish" button in the upper right corner of the homepage, and click the micro headline in the pop-up menu bar to enter the micro headline editing page.

Method 2: Click today's headline APP, click "My" below to enter the background of the mobile phone, then click "Creation Home Page" under the Creation Center, and then click "+Publish" in the upper right corner to enter the micro-headline editing page.

Method 3: Log in to the background of today's headlines on the computer, and directly click on the menu bar on the right to publish "micro headlines".

Personally, I tend to choose the first method, which is simple and quick. With the inspiration of generate, I don't have to waste time looking for pages and computers. I can do it easily with my mobile phone.

I know how to publish micro-headlines, and then let's see what is an explosive micro-headline.

Explosive micro-headlines are micro-headlines that cause users to like and leave messages after release. Generally, they are 1 10,000+exhibition, 1 10,000+reading, 1000+ likes and 100+ comments. Such a micro-headline belongs to the explosion micro-headline. And such a micro-headline is a weapon to increase powder. An explosive micro-headline, ranging from dozens to hundreds of fans, can bring fans to the account.

Seeing that many friends will complain here, I just can't write it. How to break it? See if several minefields have been trampled:

1. Too much talk. As the name implies, micro headlines should be "micro", and 300-500 words is enough. Many friends are worried that the story is not clear, and almost all the micro-headlines are written as articles. Readers read micro-headlines for convenience and efficiency. So if it is more than 800 words, please post it decisively in the article to avoid ingratitude.

2. The beginning is very dull. Although the micro-headline has no title, the first 50-70 words are the signboard of the article, and these dozens of words determine the life and death of a micro-headline. So be sure to polish the beginning, at least leave a suspense at the beginning, which makes people feel the urge to poke.

Why is there a gap? See how many micro-headlines you have. Generally speaking, the graph of 1 shows the least number of words, only the first three lines, about the first 50 words, while the graph of 3 shows the most words, about the first five lines, about the first 70 words. Knowing this rule is very helpful for us to write the beginning of micro-headlines. Long stories can be written in more than 60 words, and short stories can be segmented in only 40 words, which can be mastered flexibly.

3. Lack of flashpoints. What is the critical point? It is the key to arouse readers' emotions, or the key to poke the public's pain points. Some micro-headlines are very attractive at the beginning, and readers will be disappointed and even feel cheated after clicking in. Such a micro-headline is doomed to fail.

Let's talk about how to create explosion micro-headlines from three aspects: beginning, theme and material.

1. Go

Explosive micro-headlines generally attract readers' attention from numbers+identity+contrast+suspense. Numbers can be time, price, quantity, age, height, weight, etc. Identity should be simple and clear, such as post-80 s fitness coach, post-90 s baby mother and so on. Sometimes a special identity will bring its own contrast and suspense. If you don't have a special identity, you need to make comparisons and suspense according to the story.

It should be pointed out that:

(1) cannot have sensitive words, negative energy words or misleading words at the beginning, otherwise it will be restricted by the platform, and points will be deducted.

(2) After the micro-headlines are released, if the amount of display and reading is not enough within one hour, it is necessary to modify the beginning to improve the data of display and reading.

2. Theme

(1) is controversial. There is no argument, no explosion, only controversial topics can trigger discussion, but the topics cannot involve sensitive areas such as politics and violence.

(2) eat melon type. As the saying goes, watching the excitement is not big. Such micro-headlines are easy to attract people to watch, and they will also lead to heated discussions among readers.

(3)*** Ming type. This type can be considered in the emotional field, which can not only arouse the anger of readers, but also win everyone's sympathy. In short, the reader must be in a mood swing before he can leave you a message.

(4) curiosity. Everyone is curious. Therefore, using the beginning to grasp the reader's curiosity, when the reader clicks in, the curiosity is satisfied, and the probability of leaving a good praise is greatly increased.

(5) attractive. For example, I made a high-yield story with low investment.

(6) mocking type. It is dangerous to say a counterintuitive point and let everyone come to you. Use with caution.

Step 3: Materials

There are two kinds of storytelling. The first is the true story, including the hot spots on the platform that I have experienced and heard from others. Second, fictional stories, from the internet and books, have been polished and compiled into stories.

Whether it is the first or the second, we should express our opinions, feelings or specific emotions by writing such stories. Don't make up stories for the sake of making them up, but you must output your opinions.

Although many small partners know the above rules, they just can't write the explosion micro-headlines. What's going on here? A very important reason is that there is no accumulation of quantity. I try to write according to my headline authority every day. I believe that "the accumulation of quantity will eventually produce a qualitative leap."

So, start writing micro headlines today, whether it goes up or not, whether it goes up or not. Writing more can at least activate your account, and one day you will get what you want.