INTERSPORT is a Swiss brand, which belongs to Iain Children's Sports International Co., Ltd., a retail brand of sporting goods ... INTERSPORT was founded in 1968 and is headquartered in Bern, Switzerland. Is the world's largest sporting goods chain, with more than 5,300 authorized sporting goods stores in 40 countries around the world.

INTERSPORT "sports, you and I can" concisely and vividly expounds the essence of INTERSPORT. INTERSPORT actively adjusts its development strategy, which is consistent with the existing brand positioning and strategic policy at the macro level, and proposes and builds an omni-channel retail business model, focusing on promoting a larger and more sustainable online, in-store and in-store user experience.

INTERSPORT has sponsored many large-scale sports events, such as the 2006 World Cup and the 2008 European Cup. INTERSPORT accounts for about 65,438+09% of the sales of European sports brands, and its access system is particularly strict.

The growth of INTERSPORT is mainly driven by football, running and fitness series. Thanks to the popularity of fitness and health sports around the world, INTERSPORT's core competitiveness "running" and "fitness" series contributed a large proportion to the total retail sales last year.