What kind of (legal) products can cultivate users' habits better than games, so that users can use them frequently and tirelessly?
We can learn from the idea of game design.
1. "Reward" the brain immediately after each product experience, making the brain eager for new habits.
It can be analyzed from the underlying motivation of users to use your products: What do users care about when using your products? What do you want?
If you are a fitness product, the basic demand that users can meet when using your product is "self-improvement demand", and after completing "self-improvement" every time using the product, users may be most eager to "show the results of self-improvement", thus gaining psychological advantages in comparison with others.
So the most effective "immediate return" that fitness products can bring to users can be:
Provide calorie consumption records and body fat rate increase records; It can be a community that provides fitness photos;
Establish "fitness experts list", "best figure list", "weekly exercise intensity list" and "monthly exercise intensity list" For most users, there is always a list suitable for her;
Provide sharing materials-"Your body fat rate beat X% of people" and "Your fitness times this month beat X% of people" ...
2. Set a clear and quantifiable goal to make users understand the meaning of their current behavior.
We need to set a clear and quantifiable goal for users, and let users know what the significance of what we are doing now is to achieve this goal; How far I have gone towards my goal after completing this task.
Therefore, learning products will give users a progress bar of "reciting IELTS words takes xx days", and each day will tell you how many days are left. After continuous login, you will be prompted "You have been logged in for xx days", and you will be rewarded and upgraded for continuous login, and you will be listed on the UGC community leaderboard. ...
If you don't continue to log in, the software will send a reminder push at your usual login time to remind you how many goals you have achieved before, and make full use of the "goal proximity effect" to make you feel that if you don't continue, your previous efforts will be in vain. You can prevent your "demand alarm" from failing. (except that some people are broken)
This is why in kindergarten, when you put the first little red flower on the back of your name, you start to drive yourself and try to surpass others. Because the progress bar and ranking are not only on the honor list, but also in your heart.
Answer: Xixi, cognitive science teaches you to live more rationally. Pay attention to WeChat official account [Marketing Flight]